There is an increasing demand for graduates with a specialism as well as broader knowledge of marketing communications practice. This course has been designed to produce visionary marketing communications professionals with specific knowledge and skills in advertising, including branding, strategy, creative, research and analysis, media planning and general innovation in the sector.
As part of your studies you will be given the opportunity to take the Chartered Institute of Marketing Foundation Certificate in Marketing and the Institute of Practioners in Advertising Certificate. These are two industry recognised qualifications that will enhance your employability for both placement and graduate roles.
In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations
Graduates will be able to define new industry practice and benchmarks for excellence in their field. The course will provide you with the knowledge and expertise to work in a variety of job roles in advertising, marketing communications, digital media, brand management, and media planning, in creative, strategic and management roles.
View our webinar presentation to find out more about our suite of BA (Hons) Marketing Communications degrees.
Next start date:
September 2018, September 2019
Bournemouth University, Talbot Campus
4 years (including a 30-week placement), full-time