There is an increasing demand for graduates with a specialism as well as broader knowledge of marketing communications practice. This course has been designed to produce visionary marketing communications professionals with specific knowledge and skills in advertising, including branding, strategy, creative, research and analysis, media planning and general innovation in the sector.
Awarded Graduate Gateway status by the Chartered Institute of Marketing the leading international body for marketing and business development, this course also presents the opportunity to gain a professional qualification through the CIM Graduate Gateway scheme during your studies. You will also be encouraged to achieve the Institute of Practioners in Advertising Certificate. These are two industry recognised qualifications that will enhance your employability for both placement and graduate roles.
In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.
On completing their undergraduate studies, graduates of this course who chose to progress to the CIM Diploma in Professional Marketing will be granted an exemption from the Strategic Marketing unit.
Graduates will be able to define new industry practice and benchmarks for excellence in their field. The course will provide you with the knowledge and expertise to work in a variety of job roles in advertising, marketing communications, digital media, brand management, and media planning, in creative, strategic and management roles.
93% of our final year students who study Marketing courses agree our staff are good at explaining things – join us on live chat now to find out more, or register to meet us at an Open Day.
View our webinar presentation to find out more about our suite of BA (Hons) Marketing Communications degrees.
All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Next start date:
September 2019, September 2020
Bournemouth University, Talbot Campus
4 years (including a 30-week placement) full-time
For 2019 entry: 104 - 120 tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our 2019 entry requirements.