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BA (Hons) Marketing Communications

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  • Clearing
  • UCAS Code:
    N591
  • Institution:
    B50
  • Delivery:
    Sandwich (Thick) out of college.

Places available to study this September

We have greater flexibility with our entry requirements during Clearing, so let’s talk about your future.
BU and you. A match made in Clearing.

Call us on +44 (0)1202 966777.

Waiting for results? Stay up to date with Clearing opportunities at BU.

This degree has been developed to produce visionary Marketing Communications professionals with key knowledge and skills to be able to define new industry practice and benchmarks for excellence in the field.

You will develop an understanding of the historical roots of marketing communications, as well as the context in which it takes place globally, to be able to adapt to the fast paced and rapidly changing marketing communications sector. Furthermore, you'll learn how to place the knowledge you gain into the wider context of the media and contemporary communication issues, allowing you to create comprehensive marketing strategies across a range of channels and market types, preparing you for work in this full-throttle industry.

Awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development, this course also presents the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme during your studies including:

  • CIM Foundation Certificate in Marketing
  • CIM Certificate in Professional Marketing
  • CIM Diploma in Professional Marketing

In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.

According to the National Student Survey 2017, 95% of our BA (Hons) Marketing Communications students are satisfied with their course.

View our webinar presentation to find out more about our suite of BA (Hons) Marketing Communications degrees. 

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2018, September 2019

Location:

Bournemouth University, Talbot Campus

Duration:

4 years (including a 30-week placement), full-time

Accreditations:

Chartered Institute of Marketing

Entry requirements:

Places available to study this September

We have greater flexibility with our entry requirements during Clearing, so let’s talk about your future.
BU and you. A match made in Clearing.

Call us on +44 (0)1202 966777.

Waiting for results? Stay up to date with Clearing opportunities at BU.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.5 with minimum 6.0 in each component or equivalent. For more information check out our International entry requirements.

Accredited by:

Course details

This degree has been developed to give you a critical understanding of marketing communications, consumer behaviour, branding, customer relationships and digital communication.

You’ll learn how to place the knowledge you gain into the wider context of the media and contemporary communication issues, allowing you to create comprehensive marketing strategies across a range of channels and market types, preparing you for work in this full-throttle industry. 

Download the programme specification (pdf 915kb)

Placements

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why your degree will include a placement, lasting a minimum of 30 weeks, following your second year of study.

You could even choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

This course will suit applicants who can demonstrate:

  • an understanding of the marketing communications industry
  • the potential to develop an awareness of the political, social and economic context for marketing communications 
  • intellectual and creative abilities
  • an ability to work independently and as part of a team
  • good written and oral communication skills.

How to applyBU Academic Excellence Scholarship

Entry requirements

CIM Graduate Gateway

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Bournemouth University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own BA (Hons) degree, which ensures we are equipping students with the best opportunities for a successful marketing career.

Careers

This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.

Within six months of graduating 85% of our students are in work or further study, earning an average salary of £22,000 per year, with many employed by well-known companies such as Sony, Twinings, Unilever and Siemens.

Careers advice, resources, events and job opportunities

Costs and fees

All fees are quoted in pounds sterling and are per annum. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be.

Find out more about budgeting and living expenses

Our staff

Our staff are actively engaged in research and professional practice in the marketing communication sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course.

Course changes

What our students say

Katy Dawson

The lecturers are really dedicated and want you to succeed. They'll take the time to help - not just on the academic side of things, but to check you're happy.

Hear from our staff

Colin Merrett

Our graduates have gone on to work within large multinational companies such as Sony, Twinings, Unilever and Siemens as well as many smaller independent firms.