This degree has been developed to give you a critical understanding of marketing communications, which encompasses consumer behaviour, branding, customer relationships and digital communication. According to the National Student Survey 2017, 95% of our BA (Hons) Marketing Communications students are satisfied with their course.
You’ll learn how to place the knowledge you gain into the wider context of the media and contemporary communication issues, allowing you to create comprehensive marketing strategies across a range of channels and market types, preparing you for work in this full-throttle industry.
Awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development, this course presents the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme during your studies. The course is also accredited by the Institute of Direct and Digital Marketing (IDM) and there is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the course.
In year three you’ll have the opportunity to put theory into practice as you complete a 30-week placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.
For 2018/19 entry: In order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students, we regularly review all of our courses. This course is currently going through this process and we will update this page in July 2018 to give you full information about what we will be offering once the review process has concluded.
All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Next start date:
September 2018, September 2019
Bournemouth University, Talbot Campus
4 years (including a minimum 30-week placement), full-time
Chartered Institute of Marketing, Institute of Direct and Digital Marketing
For 2018 entry: 112-120 tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our 2018 entry requirements.