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Marketing has become one of the, if not the, most crucial of all business disciplines. It can make or break a business.

This dynamic degree is designed to provide you with an encyclopaedic foundation in marketing; it will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices. Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in the creative and innovative modern marketing environment. We’ll equip you with the analytical and strategic skills that come with a firm grounding in business decision making to enable you to think critically about marketing scenarios and make informed strategic decisions.

To compliment the education you acquire in lectures and seminars, you’ll have the opportunity to put theory into practice with a 30-week placement, which can be completed anywhere in the world, during your third year. Not only will this be a vital chance to add experience to your resume, but you’ll generate a database of invaluable industry contacts and enhance your employability.

Accredited by the Chartered Institute of Marketing (CIM), this four-year course has been awarded Graduate Gateway status, so you can gain professional qualifications through the CIM Graduate Gateway scheme during your studies. What’s more there are exemptions on professional qualifications at Certificate and Diploma level too. The course is also accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the degree course.

94% of students felt they had been able to access course-specific resources. Join us on live chat to find out more, or register to meet us at an open day. Gain a more detailed insight about this course by watching our online presentation delivered by course leader Dr Elvira Bolat.

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Student News 

A team of Bournemouth University (BU) students have reached the final round of the Chartered Institute of Marketing’s national student competition, The Pitch. The competition aims to recognise and reward the marketing talent of the future.

Find out more here​

Key information

Next start date:

September 2018, September 2019


Bournemouth University, Talbot Campus


4 years including a minimum 30-week work placement


Chartered Institute of Marketing (CIM), Institute of Direct and Digital Marketing (IDM)

Required subjects:

All subjects considered

Entry requirements:

For 2018 entry: 112-128 tariff points including 2 A-levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our 2018 entry requirements page.

International entry requirements:

If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component of writing, speaking, listening and reading or equivalent. For more information check out our international entry requirements page

Course details

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Year 1

Core units

  • Fundamentals of Marketing: You'll gain an understanding of the development and history of marketing as both an academic discipline and in practice.
  • Consumer Culture & Behaviour: You'll explore the major theories informing the study of consumer and audience behaviour.
  • Developing Management Competencies: This unit aims to develop your skills, behaviours, attributes and competences to become an effective, independent and credible professional through project-based group work.
  • Integrated Marketing Communications: You'll study marketing, advertising and PR, covering the history, main vocational techniques and theoretical perspectives within the contexts of both organisations and contemporary society.
  • Economics for Business Studies: This unit will enable you to apply economic principles in the analysis of contemporary economic issues and problems and develop an understanding of the operation of markets.
  • Principles of Business Law: You'll discover the core legal principles and concepts within the legal environment, and gain an understanding of the contracts and relationships within these sectors.

Year 2

Core units

  • Brands and Brand Communication: This unit enables you to assess the current debates and recent developments concerning the nature and processes of branding.
  • Digital Communications: You'll explore the impact of emerging digital technologies and consider issues raised by current digital and interactive media.
  • Understanding Organisations & Human Resource Management (HRM): This unit introduces you to concepts and techniques that will enhance your ability to manage others and operate effectively within organisations.
  • Developing the Research Imagination: Here you'll develop your ability to evaluate, analyse, interpret and present research findings in accordance with the basic theories and concepts in marketing research.
  • Business Simulation: This exciting unit develops an understanding of the complex and integrated nature of business and management.
  • Financial & Business Analysis: Learn how to decipher the financial statements of a limited company and interpret and prepare management information through a variety of techniques.

Year 3

You'll complete a 30-week minimum placement which can be carried out anywhere in the world. The placement year offers you a chance to gain experience and make contacts for the future.

Year 4

Core units

  • Dissertation: You'll develop and demonstrate your critical, analytical and research skills by conducting a significant piece of academic work in a topic of your own choice.
  • Developing Strategy for Global Markets: You'll develop, assess and implement marketing strategies at the corporate and operational marketing levels in a global organisational context.
  • Organisational Leadership: You'll consider the nature of leadership, leadership versus management, power, politics and conflict, and various traditional and contemporary models and perspectives of leadership.

Option units (choose one)

  • Brand Management: You'll hone your analytical skills to produce and evaluate effective competitive strategies to build well targeted and profitable brands in the light of changing market conditions.
  • Corporate Sponsorship: You'll analyse the growing importance of corporate sponsorship as a marketing communication tool.
  • Creativity in Communication: This option gives you the chance to explore your creativity and learn how it can be used to add value to marketing communications.
  • Relationship Marketing: You'll explore the critical and conceptual analysis of the scholarship within relationship marketing and a consideration of the implications of this analysis for relationship marketing practice.

 Choose another one from below

  • International Management: Here you'll develop a critical awareness of international management policies, practices and processes, as utilised by multinational and transnational organisations in the context of a dynamic, globalised world.
  • Principles of Consultancy: This unit introduces the skills of effective consultancy, considering client and agency perspectives and its wider background role.
  • Corporate Finance: This unit critically appraises the importance of financial management to corporate entities.
  • Entrepreneurship & Business Ventures: The unit aims to inform you that how individuals and teams build on opportunities to create new businesses or transform existing ones by undertaking entrepreneurial activities. The unit will teach you how to be effective entrepreneurs by looking at business and personal skills needed to start a business and critical factors in the survival of start-ups and reasons for failure.  
  • Strategic Management: This unit encourages you to develop intellectual and professional attributes needed for strategic analysis, to make appropriate choices between alternative strategies and implement them.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Scheduled learning and teaching activities

The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments. The hours below give an indication of how you can expect to spend your time during each year of this course.

Year 1 – 18% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 196 hours
  • Independent learning: 1004 hours

Year 2 – 18% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 206 hours
  • Independent learning: 994 hours

Year 3 (placement year)

Year 4 - 13% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 264 hours (estimated)
  • Independent learning: 936 hours (estimated) 

How you will be assessed

You will be assessed by coursework culminating in your final year research project, and you will also undertake group work and written exams. The assessment methods for each unit can be found on the programme profile in the programme specification for your course. As an indication, 67% of the most popular units on this course in 2016/17 were assessed by coursework.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Download the programme specification for BSc (Hons) Marketing

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Placement opportunities

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. We will provide a great deal of help and support to ensure you achieve a rewarding and satisfying placement.

This course offers a placement year, which is a vital part in developing well-rounded and industry-ready graduates. What’s more, you can also choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Although it is ultimately your responsibility to find a placement, we give you all the support you could need; our dedicated Placement Officers circulate job opportunities and offer extensive CV, covering letter and interview coaching to ensure you have the best chance to compete for some of the top placement positions in industry.

Our students perform so well on placement that we have a large number of top firms returning to us year-on-year to source exclusively BU placement students. The average salary for our Marketing placement students is £15,000 - £19,999 per annum.

Our students have previously worked for:

  • L'Oreal
  • Mitsubishi
  • Tui Group
  • Coty
  • Nike
  • Kia
  • Apple
  • IBM
  • JP Morgan
  • Warner Bros
  • Xerox.

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Your application

Background and experience

For BSc (Hons) Marketing we are looking for applicants who:

  • Can demonstrate their interest in marketing.
  • Are motivated and enthusiastic self-starters looking for a rewarding challenge.
  • Can demonstrate good written and oral communication skills.
  • Are keen to develop a wide range of interpersonal skills.

Students on this course will have come from a wide range of backgrounds but all will have demonstrated their drive to succeed in the business environment. We would encourage applicants who are interested in new ideas, can express themselves well, work effectively in teams and can demonstrate a wide range of interests.

Selection methods

We’ll be selecting the candidates for this course by looking at their UCAS applications, there are no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on our how to apply web pages.

Our offer making process

Our offer making will typically be based on your main graded qualifications, including any required subjects. Additional study may be valuable for breadth of study, and we will look at a range of qualifications and subjects, including the Extended Project Qualification and General Studies, although these may not be part of our offer.

If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) and the rest of the application to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will still confirm your place.

How we'll assess your application

We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, predicted grades, reference and personal statement, and in some cases, your performance at an interview/selection test.

If you meet one or more of our contextual data indicators for educational disadvantage (such as being in care, living in a low participation neighbourhood or in an area with less advantaged socio-economic characteristics), your offer could be between 6-20 points below the published tariff.

Unconditional offer scheme

Applicants who are predicted to achieve strong academic results will be eligible for BU’s Unconditional Offer Scheme in recognition of their academic performance and potential to succeed at university. If you are selected for the scheme and commit to us as your firm choice of university, then we will match this commitment by making your offer unconditional, which will guarantee your place at BU.

You will receive a standard conditional offer based on the entry requirements for your course via UCAS Track and your offer letter – it will advise that you are eligible for the unconditional offer scheme. We will then update your offer to unconditional should you choose BU as your firm choice on UCAS Track. We believe that unconditional offers reduce pressure on applicants who will continue to strive to achieve the best grades possible, and we will reward you with an Academic Excellence scholarship of £1,000 in your first year if you achieve AAA or above at A-level or equivalent.

2018 entry requirements

We use the UCAS Tariff to show our entry requirements and will accept a combination of grades from your qualifications. You can use the UCAS calculator to see how your qualifications equate to tariff points.

The entry requirements for this course are 112-128 tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM.

Excluded subjects: General Studies.

GCSEs: This course requires a minimum of GCSE English and Mathematics grade C (or grade 4 in the reformed GCSE grading) or equivalent qualifications.

Numeracy and literacy: We need to be sure that you can express yourself in written English and have basic numeracy skills. We look at Level 2 of the National Qualifications Framework, which includes GCSEs, iGCSEs, Key Skills and Functional Skills Level 2. If you do not have formal qualifications to this level or have alternatives, we may still be able to consider your application – please contact the Future Students Enquiry team to find out more.

Other qualifications: We have outlined below other qualifications that we consider for this course. If you are studying a qualification that is not listed, please contact the Future Students Enquiry team – it may be that we can still consider it.

Access courses: 112-128 tariff points with any combination of Distinction, Merit, Pass grades.

BTEC qualifications:

  • Extended Diploma: This course requires Distinction, Merit, Merit (112 tariff points)
  • Diploma: Accepted as part of the overall tariff
  • BTEC National Foundation Diploma/ 90-credit Diploma: Accepted as part of the overall tariff but it must be accompanied by A-levels or equivalent. 
  • BTEC Natioanal Extended Certificate/ Subsidiary Diploma: Accepted as part of the overall tariff but it must be accompanied by A-levels or equivalent

Cambridge Pre-U Diploma: 112-128 tariff points including a minimum of 2 Principal Subjects.

Cambridge Technical qualifications:

  • Extended Diploma: This course requires 112 tariff points
  • Diploma: Accepted as part of the overall tariff
  • Subsidiary Diploma: Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent
  • Introductory Diploma: Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent

International Baccalaureate (Diploma): 30-32 points overall including grade H5 from 2 Higher Level subjects.

Scottish Advanced Higher: 112-128 tariff points including a minimum of 2 Advanced Highers.

Welsh Baccalaureate Advanced Diploma: Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent.

Extended Project Qualification: Accepted as part of the overall tariff but it must be accompanied by 2 A-levels or equivalent

Deferred entry: We are happy to consider applicants for deferred entry.

International entry requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS (Academic) 6.5 with minimum 6.0 in each component, or equivalent.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course. Successful completion of our Pre-Sessional English course will meet your English language requirement, without the need to re-take IELTS.

Academic entry requirements

You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.

We offer a number of preparatory programmes through the Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Options include:

CIM Graduate Gateway

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Bournemouth University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own BA (Hons) degree, which ensures we are equipping students with the best opportunities for a successful marketing career.

Undergraduate students on the BSc (Hons) Marketing degree have the opportunity to achieve CIM professional qualifications at level 3 Foundation Certificate in Marketing, level 4 Certificate in Professional Marketing and level 6 Diploma in Professional Marketing, as a result of exemptions awarded by the CIM for this degree programme. Students have the opportunity to achieve these awards during the course of their degree and after completion. For example, students can achieve the level 3 Foundation Certificate in Marketing prior to their placement year.

Benefits for students:

  • Improved employability prospects, due to achievement of academic and professional qualifications whilst in higher education
  • Improved placement prospects through achievement of Foundation Certificate in Marketing
  • Membership of CIM and associated benefits

Benefits for employers:

  • Graduates and placement students with proven practitioner and academic skills


  • CIM Certificate in Professional Marketing: L4 Marketing module. Students will be required to pass two modules: Integrated Communications (mandatory) and one elective module to obtain the L4 Certificate in Professional Marketing.
  • CIM Diploma in Professional Marketing: L6 Strategic Marketing module. Students will be required to pass two modules: Mastering Metrics (mandatory) and one elective module to obtain the L6 Diploma in Professional Marketing.
  • CAM Diplomas in marketing communications and digital marketing: Marketing & Consumer Behaviour module, provided students have taken and passed the Relationship Marketing option in their final year of study on the degree.
  • Students on this programme need to achieve a 2:2 or above degree classification and successfully pass the specified (non-exempt) modules at the chosen level of study to be awarded the CIM professional qualification.
  • Students need to pass the additional two modules within three years of graduation for exemptions to be valid.

Additional costs

There are CIM studying membership and assessment fees, as well as tuition fees. If these costs have an impact on students you will be advised before you begin your course.

The CIM awards the suite of CAM Diplomas in the areas of marketing communications and digital marketing on behalf of the Communications Advertising and Marketing  (CAM) Education Federation.

There are CIM studying membership and assessment fees, as well as tuition fees. If these costs have an impact on students, you will be advised of this before you begin your course. 


With more and more businesses of all sizes realising the importance of having a comprehensive marketing strategy, the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector and the 30-week (minimum) work placement offers an invaluable opportunity to gain experience and network before you graduate.

88% of students are in work or further study within six months of completing this degree, earning an average salary of £20,000 a year.

This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), which will allow you to enter the CIM qualification system at professional postgraduate diploma level once you graduate. Having CIM accreditation will also make you stand out to potential employers.

Further study

Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our postgraduate section for further details about our range of Master's degrees.

*All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Our lecturers

Our staff are actively engaged in research and professional practice in the business sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.

Dr Elvira Bolat

Programme leader for BSc (Hons) Marketing

Elvira's research covers digital aspects of businesses and its marketing.  Elvira is deputy-chair for Business-to-Business Special Interest Group (SIG), Academy of Marketing and since 2013 has organised annual B2B Marketing colloquiums. Her doctoral research focused on mobile technology capabilities and their role in service innovation practices in the creative SMEs.

No hidden extras

As a student at BU we will provide many things to support you and there will also be additional costs you may encounter whilst studying at BU. The information below will help you understand our provision and what you need to budget for.

What you can expect from us

All of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of support and services.

  • One set of study-related consumables such as a memory stick/ DVD
  • Materials for laboratory and field-based teaching activity
  • Support for placements (UK or abroad) and fieldwork, and non-financial support whilst on placement
  • A range of student services – advisors, help desks, counsellors, placement support and careers service
  • The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
  • IT labs (some open 24/7), wireless network, AV equipment to borrow
  • Peer Assisted Learning (PAL) scheme
  • Disability and additional learning support
  • The BU Language Centre to help you develop/improve foreign or English language skills
  • 24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

  • Accommodation and living costs: view our price guide
  • Text books: remember that our award-winning library is stocked with a large range of text books for all courses, as well as online resources such as industry journals, free of charge
  • General stationery and other supplies such as print and presentation materials: the Students’ Union shops stock a wide range of stationery supplies on both campuses
  • Travel to, from and between BU campuses: our bus service operates in the local areas offering a subsided travel rate; we also have a large number of secure bike storage compounds
  • SportBU membership: check out our student membership packages, sports events, varsity teams, information about our new facilities and more on the SportBU webpages
  • Optional fieldwork travel, outdoor wear and footwear (where applicable)
  • Telephone and travel costs incurred when undertaking interviews for coursework/securing placements.
  • A fee will be payable towards the cost of an Educational Psychology Assessment if this is required in connection with additional learning support. BU pays for approximately two-thirds of the cost of this assessment for UK students. For more details and current pricing please visit the Students section of the website.

Repeat units

If you need to repeat one or more units during the course of your studies (with or without attendance) you may be required to pay an additional fee of £1,500 per 20 credit unit. 

Financial help available from BU

We offer a range of scholarships and bursaries to students who are beginning their studies at BU. Our website also provides details on living costs, budgeting and paying your tuition fees.

Course changes

The table below indicates the latest changes to this course.

Date Changes to this course Where the change was made Previous text

After an annual review of the placement year tuition fee,  a price increase in line with current inflation, equating to 3% has been introduced.

Fees £790
06.09.17 Change of 2018 entry requirements:

112-128 tariff points including 2 A-levels or equivalent. BTEC Extended Diploma: DMM.

Key Facts and 2018 Entry Requirements

120-128 tariff points from 3 A levels or equivalent. BTEC Extended Diploma: DDM.


Change of GCSE 2018 entry requirements:

This course requires a minimum of GCSE English and Mathematics grade C (or grade 4 in the reformed GCSE grading) or equivalent qualifications.

2018 Entry Requirements

4 GCSEs grades A* - C (or grade 4 or above in the newly reformed GCSE grading) including Maths and English or equivalent qualifications.

13/07/2016 A new unit 'International Management' added as an option unit in the final year Course details n/a

What our students say

Jason Keehn

I was attracted by links with the CIM as well as opportunities to study abroad. I have now gained my CIM award and I'm going to the Netherlands for a semester.

Hear from our staff

Elvira Bolat

Students explore the science of marketing management and creativity to become a marketing professional with a diverse range of skills and competencies.

What our students say

Grace Phillpott-Clark

I chose this course to explore the creative and business disciplines in Marketing. I enjoyed learning strategies and theories behind marketing to consumers.

Additional information

Students in Dylans Bar

Fees and funding

Find out about fees and funding, including scholarships and bursaries.

Open day walking courtyard

Open Days and tours

Discover what makes our Open Days and tours so enjoyable and useful – and register to attend one of our events.

Purbeck House common room

International students

We have a strong international student community. Find all the practical advice and information you need here.