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  • UCAS Code:
    N504
  • Institution:
    B50
  • Delivery:
    Sandwich (Thick) out of college.

Accredited by:

This course is delivered by the AACSB accredited Business School, an accreditation which places us within the top institutions globally for business degrees. Less than 5% of business schools worldwide have attained this hallmark of excellence which recognises a focus on excellence in all areas, including teaching and student learning.

Marketing has become one of, if not the, most crucial of all business disciplines. It can make or break a business. This dynamic degree is designed to provide you with an encyclopaedic foundation in marketing; it will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.

Accredited by the Chartered Institute of Marketing (CIM), this four-year course has been awarded Graduate Gateway status, so you can gain professional qualifications through the CIM Graduate Gateway scheme during your studies. What’s more, there are exemptions on professional qualifications at Certificate and Diploma level too. The course is also accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside your degree. Recent independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional qualifications and membership stand to earn an additional £152,000 throughout their career. Without doubt, IDM membership significantly strengthens your CV and impresses employers.

Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in the creative and innovative modern marketing environment. We’ll equip you with the analytical and strategic skills that come with a firm grounding in business decision making to enable you to think critically about marketing scenarios and make informed strategic decisions.

To complement the education you acquire in lectures and seminars, you’ll have the opportunity to put theory into practice with a 30-week placement during your third year, which can be completed anywhere in the world. Not only will this be a vital chance to add experience to your resume, but you’ll generate a database of invaluable industry contacts and enhance your employability.

This course received 96% overall satisfaction rating from our final year students in the latest National Student Survey (NSS), so why not book on to an Open Day to come and meet us, or join us on live chat now to find out more? Gain a more detailed insight about this course by watching our online presentation delivered by course leader Dr Elvira Bolat.

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2019, September 2020

Location:

Bournemouth University, Talbot Campus

Duration:

4 years (including a 30-week placement), full-time

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM), Institute of Direct and Digital Marketing (IDM)

Required subjects:

All subjects considered

Entry requirements:

For 2019 entry: 104 - 120 tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our 2019 entry requirements.

International entry requirements:

If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component of writing, speaking, listening and reading or equivalent. For more information check out our international entry requirements.

Course details

On this course you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

How you will be assessed

You will be assessed by coursework culminating in your final year research project, and you will also undertake group work and written exams. The assessment methods for each unit can be found in the programme specification for your course.

Download the programme specification (pdf 448kb)

Placements

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. We will provide a great deal of help and support to ensure you achieve a rewarding and satisfying placement.

This course offers a placement year, which is a vital part in developing well-rounded and industry-ready graduates. What’s more, you can also choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Our students perform so well on placement that we have a large number of top firms returning to us year-on-year to source exclusively BU placement students. The average salary for our Marketing placement students is £15,000–£19,999 per annum.

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

For BSc (Hons) Marketing we are looking for applicants who:

  • Can demonstrate their interest in marketing.
  • Are motivated and enthusiastic self-starters looking for a rewarding challenge.
  • Can demonstrate good written and oral communication skills.
  • Are keen to develop a wide range of interpersonal skills.

Students on this course will have come from a wide range of backgrounds but all will have demonstrated their drive to succeed in the business environment. We would encourage applicants who are interested in new ideas, can express themselves well, work effectively in teams and can demonstrate a wide range of interests.

How to applyBU Academic Excellence Scholarship

Entry requirements

CIM Graduate Gateway

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Bournemouth University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own BA (Hons) degree, which ensures we are equipping students with the best opportunities for a successful marketing career.

Careers

With more and more businesses of all sizes realising the importance of having a comprehensive marketing strategy, the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector and the 30-week (minimum) work placement offers an invaluable opportunity to gain experience and network before you graduate.

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes

What our students say

Jason Keehn

I was attracted by links with the CIM as well as opportunities to study abroad. I have now gained my CIM award and I'm going to the Netherlands for a semester.

Hear from our staff

Elvira Bolat

Students explore the science of marketing management and creativity to become a marketing professional with a diverse range of skills and competencies.

What our students say

Grace Phillpott-Clark

I chose this course to explore the creative and business disciplines in Marketing. I enjoyed learning strategies and theories behind marketing to consumers.