On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.
- Fundamentals of Marketing: You'll gain an understanding of the development and history of marketing as both an academic discipline and in practice.
- Consumer Culture & Behaviour: You'll explore the major theories informing the study of consumer and audience behaviour.
- Developing Management Competencies: This unit aims to develop your skills, behaviours, attributes and competences to become an effective, independent and credible professional through project-based group work.
- Integrated Marketing Communications: You'll study marketing, advertising and PR, covering the history, main vocational techniques and theoretical perspectives within the contexts of both organisations and contemporary society.
- Economics for Business Studies: This unit will enable you to apply economic principles in the analysis of contemporary economic issues and problems and develop an understanding of the operation of markets.
- Principles of Business Law: You'll discover the core legal principles and concepts within the legal environment, and gain an understanding of the contracts and relationships within these sectors.
The hours below give an indication of how you can expect to spend your time during the first year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.
- Learning and teaching: 196 hours
- Independent learning: 1004 hours
- Brands and Brand Communication: This unit enables you to assess the current debates and recent developments concerning the nature and processes of branding.
- Digital Communications: You'll explore the impact of emerging digital technologies and consider issues raised by current digital and interactive media.
- Understanding Organisations & Human Resource Management (HRM): This unit introduces you to concepts and techniques that will enhance your ability to manage others and operate effectively within organisations.
- Developing the Research Imagination: Here you'll develop your ability to evaluate, analyse, interpret and present research findings in accordance with the basic theories and concepts in marketing research.
- Business Simulation: This exciting unit develops an understanding of the complex and integrated nature of business and management.
- Financial & Business Analysis: Learn how to decipher the financial statements of a limited company and interpret and prepare management information through a variety of techniques.
The hours below give an indication of how you can expect to spend your time during the second year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.
- Learning and teaching: 206 hours
- Independent learning: 994 hours
You'll complete a 40-week placement (or a minimum of 30-weeks for 2017 entry) which can be carried out anywhere in the world. The placement year offers you a chance to gain experience and make contacts for the future.
- Dissertation: You'll develop and demonstrate your critical, analytical and research skills by conducting a significant piece of academic work in a topic of your own choice.
- Developing Strategy for Global Markets: You'll develop, assess and implement marketing strategies at the corporate and operational marketing levels in a global organisational context.
- Organisational Leadership: You'll consider the nature of leadership, leadership versus management, power, politics and conflict, and various traditional and contemporary models and perspectives of leadership.
Option units (choose two)
- Brand Management: You'll hone your analytical skills to produce and evaluate effective competitive strategies to build well targeted and profitable brands in the light of changing market conditions.
- Corporate Sponsorship: You'll analyse the growing importance of corporate sponsorship as a marketing communication tool.
- Creativity in Communication: This option gives you the chance to explore your creativity and learn how it can be used to add value to marketing communications.
- International Management: Here you'll develop a critical awareness of international management policies, practices and processes, as utilised by multinational and transnational organisations in the context of a dynamic, globalised world.
- Relationship Marketing: You'll explore the critical and conceptual analysis of the scholarship within relationship marketing and a consideration of the implications of this analysis for relationship marketing practice.
- Principles of Consultancy: This unit introduces the skills of effective consultancy, considering client and agency perspectives and its wider background role.
- Corporate Finance: This unit critically appraises the importance of financial management to corporate entities.
- Entrepreneurship & Business Ventures: The unit aims to inform you that how individuals and teams build on opportunities to create new businesses or transform existing ones by undertaking entrepreneurial activities. The unit will teach you how to be effective entrepreneurs by looking at business and personal skills needed to start a business and critical factors in the survival of start-ups and reasons for failure.
- Strategic Management: This unit encourages you to develop intellectual and professional attributes needed for strategic analysis, to make appropriate choices between alternative strategies and implement them.
Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.
The hours below give an indication of how you can expect to spend your time during the final year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.
- Learning and teaching: 264 hours (estimated)
- Independent learning: 936 hours (estimated)
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Download the programme specification for BSc (Hons) Marketing
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career; therefore we now offer every new student the opportunity to undertake an industrial placement as part of their course. We will provide a great deal of help and support to ensure you achieve a rewarding and satisfying placement.
This course offers a placement year, which is a vital part in developing well-rounded and industry-ready graduates. What’s more, you can also choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.
Although it is ultimately your responsibility to find a placement, we give you all the support you could need; our dedicated Placement Officers circulate job opportunities and offer extensive CV, covering letter and interview coaching to ensure you have the best chance to compete for some of the top placement positions in industry.
Our students perform so well on placement that we have a large number of top firms returning to us year-on-year to source exclusively BU placement students.
How long is my placement?
You will begin your placement after completion of your second year of study and you must complete a minimum of 40 weeks (or a minimum of 30-weeks for 2017 entry).
Our students have previously worked for:
- JP Morgan
- Warner Bros
*The above information is taken from BU institutional data.
Background and experience
For BSc (Hons) Marketing we are looking for applicants who:
- Can demonstrate their interest in marketing.
- Are motivated and enthusiastic self-starters looking for a rewarding challenge.
- Can demonstrate good written and oral communication skills.
- Are keen to develop a wide range of interpersonal skills.
Students on this course will have come from a wide range of backgrounds but all will have demonstrated their drive to succeed in the business environment. We would encourage applicants who are interested in new ideas, can express themselves well, work effectively in teams and can demonstrate a wide range of interests.
We’ll be selecting the candidates for this course by looking at their UCAS applications, there are no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on our how to apply web pages.
Our offer making process
Our offer making will typically be based on your three main graded qualifications, including any required subjects. Additional study may be valuable for breadth of study, and we will look at a range of qualifications and subjects, including the Extended Project Qualification and General Studies, although these may not be part of our offer.
If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) and the rest of the application to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will still confirm your place.
How we'll assess your application
We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, predicted grades, reference and personal statement, and in some cases, your performance at an interview/selection test.
If you meet one or more of our contextual data indicators for educational disadvantage (such as being in care, living in a low participation neighbourhood or in an area with less advantaged socio-economic characteristics), your offer could be between 20-60 points below the published tariff.
Unconditional offer scheme
Our Unconditional Offer Scheme seeks to reward exceptional applicants who are predicted to achieve top academic results. The scheme is offered to applicants on all courses who are predicted AAA at A-level/triple Distinction in BTEC Extended Diploma, or above, or equivalent, subject to any course selection measures and meeting other entry criteria (i.e. required qualifications). What’s more we’ll recognise your achievement if you meet these grades with an Academic Excellence Scholarship from £1,500 when you arrive*.
We believe that unconditional offers will reduce pressure on applicants who will continue to strive to achieve the best grades possible. Excellent grades will become a part of applicants’ CVs and are also required for BU’s scholarships. International qualifications are considered in the scheme; however applicants must satisfy the English language requirements.
*Our scholarships are subject to terms, conditions and eligibility criteria, detailed on our scholarships pages.
2017 entry requirements
The new UCAS Tariff will be used for September 2017 entry.
The entry requirements for this course are 120 to 128 tariff points from 3 A-Levels, or equivalent qualifications. BTEC Extended Diploma: DDM.
UCAS have created a helpful calculator so you can calculate points to use for courses starting from September 2017 onwards.
GCSEs: This course requires a minimum of 4 GCSEs grades A* - C (or grade 4 or above in the newly reformed GCSE grading) including Maths and English or equivalent qualifications.
Numeracy and literacy: We need to be sure that you can express yourself in written English and have basic numeracy skills. We look at Level 2 of the National Qualifications Framework which includes, but is not limited to, GCSEs, iGCSEs, Key Skills and Functional Skills Level 2. If you do not have formal qualifications to this level or have alternatives, we may still be able to consider your application, please contact the askBU Enquiry Service to find out more.
Other qualifications: We have outlined below other qualifications that we consider for this course. If you are studying a qualification that is not listed, please contact our askBU Enquiry Service, it may be that we can still consider it.
Access courses: BU welcomes Access to HE Diploma applicants. This course requires applicants to Pass the Access to HE Diploma (with 60 Credits - at least 45 at level 3, remainder at level 2 or equivalent). Any combination of grades to meet the overall tariff is acceptable
- Extended Diploma: This course requires a minimum of Distinction, Distinction, Merit.
- Diploma: This course requires Distinction, Distinction in addition to an A-Level to achieve the overall tariff points..
- 90-credit Diploma: The 90-credit Diploma will be accepted as part of your overall tariff but it must be accompanied by A-Levels or equivalent qualifications.
- Subsidiary Diploma: This course requires a Distinction in addition to two A-Levels to achieve the overall tariff points.
A combination of BTEC qualifications to meet the overall course tariff is also acceptable.
Cambridge Pre-U Diploma: We welcome applicants studying the Cambridge Pre-U Diploma or a combination of Pre-U subjects and A-levels.
European Baccalaureate: Applicants are required to achieve a minimum of 80% overall.
International Baccalaureate Diploma: The IB Diploma is welcomed as part of the International Baccalaureate (IB). This course requires 30-31 points including 5 points from each of the 3 Higher Level subjects.
Scottish qualifications: Scottish Advanced Highers, Scottish Highers and other Scottish qualifications are all welcomed providing that your results meet the overall course tariff.
Welsh Baccalaureate: The Welsh Baccalaureate Advanced Diploma is welcomed alongside A-Levels or equivalent, to meet the overall course tariff.
OCR Level 3 Cambridge Technical Qualification: The OCR Extended Diploma or a combination of one Diploma + one Introductory Diploma is acceptable for entry to this course.
Extended Diploma: This course requires Distinction, Distinction, Merit.
Other combinations of OCR Level 3 Cambridge Technical qualifications to meet the overall course tariff may be acceptable.
Extended Project Qualification: The grade achieved for the Extended Project may be taken into account when considering whether or not to accept a candidate who has marginally failed to meet the conditions of their offer.
Deferred entry: We are happy to consider applicants for deferred entry.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
- IELTS (Academic) 6.5 with minimum 6.0 in each component, or equivalent.
View further information about our English language requirements.
If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course. Successful completion of our Pre-Sessional English course will meet your English language requirement, without the need to re-take IELTS.
Academic entry requirements
You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.
We offer a number of preparatory programmes through the Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.
CIM Graduate Gateway
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Bournemouth University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own BA (Hons) degree, which ensures we are equipping students with the best opportunities for a successful marketing career.
Undergraduate students on the BSc (Hons) Marketing degree have the opportunity to achieve CIM professional qualifications at level 3 Foundation Certificate in Marketing, level 4 Certificate in Professional Marketing and level 6 Diploma in Professional Marketing, as a result of exemptions awarded by the CIM for this degree programme. Students have the opportunity to achieve these awards during the course of their degree and after completion. For example, students can achieve the level 3 Foundation Certificate in Marketing prior to their placement year.
Benefits for students:
- Improved employability prospects, due to achievement of academic and professional qualifications whilst in higher education
- Improved placement prospects through achievement of Foundation Certificate in Marketing
- Membership of CIM and associated benefits
Benefits for employers:
- Graduates and placement students with proven practitioner and academic skills
- CIM Certificate in Professional Marketing: L4 Marketing module. Students will be required to pass two modules: Integrated Communications (mandatory) and one elective module to obtain the L4 Certificate in Professional Marketing.
- CIM Diploma in Professional Marketing: L6 Strategic Marketing module. Students will be required to pass two modules: Mastering Metrics (mandatory) and one elective module to obtain the L6 Diploma in Professional Marketing.
- CAM Diplomas in marketing communications and digital marketing: Marketing & Consumer Behaviour module, provided students have taken and passed the Relationship Marketing option in their final year of study on the degree.
- Students on this programme need to achieve a 2:2 or above degree classification and successfully pass the specified (non-exempt) modules at the chosen level of study to be awarded the CIM professional qualification.
- Students need to pass the additional two modules within three years of graduation for exemptions to be valid.
There are CIM studying membership and assessment fees, as well as tuition fees. If these costs have an impact on students you will be advised before you begin your course.
The CIM awards the suite of CAM Diplomas in the areas of marketing communications and digital marketing on behalf of the Communications Advertising and Marketing (CAM) Education Federation.
There are CIM studying membership and assessment fees, as well as tuition fees. If these costs have an impact on students, you will be advised of this before you begin your course.
With more and more businesses of all sizes realising the importance of having a comprehensive marketing strategy, the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector and the 40-week work placement offers an invaluable opportunity to gain experience and network before you graduate.
We have had great success with our marketing degrees, with 98.2% of students who have undertaken a course in this area in work or further study within six months of finishing their degree.
This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), which will allow you to enter the CIM qualification system at professional postgraduate diploma level once you graduate. Having CIM accreditation will also make you stand out to potential employers.
Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our postgraduate section for further details about our range of Master's degrees.
*All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
The National Student Survey
The below information all comes from the National Student Survey figures that are published by Unistats and are aggregated from similar courses at BU and/or other universities.
- Students agreed staff are good at explaining things - 91%
- Students agreed staff made the subject interesting - 86%
- Students were satisfied overall - 90%
- Students agreed they got sufficient advice and support - 82%.
64% of the course is assessed by coursework
Throughout the course, you will be assessed by coursework, group work and written exams. Assessment during your first year of study will predominantly be in the form of written examination.
During your second and fourth years, you will mainly be assessed by coursework. There will be no assessment during your placement year (third year).
14% is scheduled learning and teaching activities
The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.
The figure above is the average over the four years of the course. The placement year will involve working in industry – a vital part in developing you as a well-rounded and industry-ready graduate and giving you a head start when it comes to your future career.
*All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
The table below indicates the latest changes to this course.
||Changes to this course
||Where the change was made
||A new unit 'International Management' added as an option unit in the final year