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BA (Hons) Business Studies with Economics

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With over 35 years of success, our Business Studies course is an ideal stepping stone for anyone wanting to work in any industry, anywhere in the world. Students on this course love how incredibly flexible it is, as you don’t have to pick your specialism until the end of your second year of study. You'll apply to our Business Studies degree and if you wish, choose to specialise later on.

Our Business Studies with Economics pathway is a fantastic option for those hoping to gain a second-to-none understanding of the economic, qualitative and quantitative techniques and ideas used in the analysis and solution of business problems in a global marketplace. You'll also develop a critical appreciation of alternative theories concerning the working of both the micro-economy and the macro-economy, alternative economic systems and alternative economic policy strategies.

BA (Hons) Business Studies has a dual Award with the Chartered Management Institute (CMI) which means when you complete your studies you’ll have your Business Studies qualification and a CMI qualification - Diploma in Management and Leadership. You will also receive a complimentary CMI membership for the duration of your qualification with BU.

Key information

Next start date:

September, 2017


Bournemouth University, Talbot Campus


4 years, including a minimum 30-week work placement


The Chartered Management Institute

Relevant subjects:

All subjects considered

Entry requirements:

For 2017 entry (we will use the new UCAS tariff)128 to 136 tariff points, with 80-88 from two A-Levels or equivalent, with remaining 48-56 points from other A/AS levels, equivalent qualifications or Key Skills.BTEC Extended Diploma: DDM. For more information check out our  2017 entry requirements page

International entry requirements:

If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent. For more information check out our international entry requirements page

Course details

On this course you will usually be taught by a range of staff with relevant retail expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, research students. You will also benefit from regular guest lectures from industry including many of our alumni.Previous guest lectures have included the Senior Innovation Manager from Royal National Lifeboat Institution (RNLI) and the Knowledge Transfer Partnership Adviser from Innovate UK.

Year 1

Core units

Our Business Studies course (with pathways) is unique in giving you the flexibility to keep your specialisation options open until your second year of study. This offers you the best of both worlds: broad-based first and second years and a specialised final year.

  • Developing Management Competencies: This unit helps you develop the self-awareness, skills, behaviours and attributes to operate confidently in an increasingly globalised and digitised business environment.
  • Accounting & Quantitative Analysis: This unit gives you a sound foundation in the fundamentals of accounting, basic quantitative techniques and skills, and the confidence in communicating numerically as well as verbally.
  • Introduction to Organisational Behaviour & Ethics: The unit encourages analysis of the complex web of social relationships that organisations operate within, and how these relationships might be managed.
  • Marketing: A clear understanding of the principles and practice will develop your ability to analyse the marketing environment and specific marketing problems, create solutions to marketing problems and apply appropriate marketing techniques across a range of market sectors.
  • Principles of Business Law: You'll utilise the main sources of law to critically evaluate the context of the legal environment in which businesses operate as well as the scope and nature of the legal relationships that exist therein.
  • Economics for Business Studies: This unit will enable you to apply economic principles in the analysis of contemporary economic issues and develop an understanding of the operation of markets, including the interaction between related markets.

Contact hours

The hours below give an indication of how you can expect to spend your time during the first year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.

  • Learning and teaching: 207 hours
  • Independent learning: 993 hours
  • Non-assessed learning and teaching: 12 hours

Year 2

Core units

  • Research in Business & Management: The unit provides a critical understanding of business research processes and the skills required to develop an undergraduate research project proposal, undertake research and manage all aspects of the ‘research project’.
  • Understanding Organisations & HRM: You'll discover how to analyse organisational life and your own personal experience of behaviour in the workplace. It also introduces you to the human resource management function and its practice.
  • Finance & Business Analysis: The aim of the unit is for you to understand a wide range of management techniques and metrics which can be used to evaluate areas of business performance.
  • Business Simulation: The unit aims to encourage you to develop an understanding of the recruitment and selection process and various recruitment and selection techniques and strategies.
  • Microeconomics for Business I: The unit aims to develop your intermediate level understanding of Microeconomic theory, enabling you to apply Microeconomic principles in the analysis of contemporary issues and problems. The unit also serves as a bridge between basic and advanced principles of Microeconomics which enables further study in the field. 
  • Macroeconomics for Business I: The unit aims to develop your intermediate level understanding of Macroeconomic theory, enabling you to apply macroeconomic principles in the analysis of contemporary issues and problems. The unit also serves as a bridge between basic and advanced principles of Economics which will enable them to continue further study in the field. 

Contact hours

The hours below give an indication of how you can expect to spend your time during the second year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.

  • Learning and teaching: 195 hours
  • Independent learning: 1005 hours
  • Non-assessed learning and teaching: 9 hours

Year 3

  • Placement: You'll complete a (minimum) 30-week placement which can be carried out anywhere in the world. The placement year offers you a chance to gain experience and make contacts for the future.

Year 4

Core units

  • Project: This unit provides you with the opportunity to conduct a business-related project, which will be of demonstrable benefit to an organisation (or society), in terms of its ability to perform effectively in the contemporary business environment. 
  • Strategic Management: This unit encourages you to develop intellectual and professional attributes needed for strategic analysis, to make appropriate choices between alternative strategies and implement them.
  • Organisational Leadership: You'll consider the nature of leadership, leadership versus management, power, politics and conflict, and various traditional and contemporary models and perspectives of leadership.
  • Microeconomics for Business II: The unit aims to develop your knowledge of the fundamental economic and quantitative techniques and your application to business, management and economics. You will further develop your understanding of microeconomic analysis and its relevance to real business decision-making. They would develop a critical awareness of business environments and of the scope and limitations of economic analysis. 
  • Macroeconomics for Business II: The unit aims to develop knowledge and the ability to critically analyse macroeconomic problems and issues in the context of the global economy. It seeks to provide you with the theoretical and empirical foundations to understand macroeconomic activity and policy in a global context.

Contact hours

The hours below give an indication of how you can expect to spend your time during the final year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.

  • Learning and teaching: 150 hours
  • Independent learning: 1050 hours
  • Non-assessed learning and teaching: 8 hours

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Download the programme specification for BA (Hons) Business Studies with Economics.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Placement opportunities

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career; therefore we now offer every new student the opportunity to undertake an industrial placement as part of their course. We will provide a great deal of help and support to ensure you achieve a rewarding and satisfying placement.

Our courses offer a placement year, which is a vital part in developing well-rounded and industry-ready graduates. We are proud that our students have played their part in the success of top firms including JP Morgan, IBM, PricewaterhouseCoopers and Motorola.

What’s more, you can also choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Our students have previously worked for:

  • IBM
  • Nintendo
  • Bosch
  • BMW
  • Microsoft.

*The above information is taken from BU institutional data.

Your application

Background and experience

For this course, we are looking for applicants who:

  • Can demonstrate their interest in identifying and solving business problems
  • Are motivated and enthusiastic self-starters looking for a rewarding challenge
  • Can demonstrate good written and oral communication skills
  • Are keen to develop a wide range of interpersonal skills
  • Have aspirations to one day manage.

Students on this course will have come from a wide range of backgrounds but all will have demonstrated their drive to succeed in the business environment. We would encourage applicants who are interested in new ideas, can express themselves well, work effectively in teams and can demonstrate a wide range of interests.

Selection methods

We’ll be selecting the candidates for this course by looking at their UCAS applications, there are no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on our how to apply web pages.

Our offer making process

Our offer making will typically be based on your three main graded qualifications, including any required subjects. Additional study may be valuable for breadth of study, and we will look at a range of qualifications and subjects, including the Extended Project Qualification and General Studies, although these may not be part of our offer.

If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) and the rest of the application to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will still confirm your place.

How we'll assess your application 

We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, predicted grades, reference and personal statement, and in some cases, your performance at an interview/selection test.

If you meet one or more of our contextual data indicators for educational disadvantage (such as being in care, living in a low participation neighbourhood or in an area with less advantaged socio-economic characteristics), your offer could be between 6-20 points below the published tariff.

Unconditional offer scheme

Our Unconditional Offer Scheme seeks to reward exceptional applicants who are predicted to achieve top academic results. The scheme is offered to applicants on all courses who are predicted AAA at A-level/triple Distinction in BTEC Extended Diploma, or above, or equivalent, subject to any course selection measures and meeting other entry criteria (i.e. required qualifications). What’s more we’ll recognise your achievement if you meet these grades with an Academic Excellence Scholarship from £1,500 when you arrive*.

We believe that unconditional offers will reduce pressure on applicants who will continue to strive to achieve the best grades possible. Excellent grades will become a part of applicants’ CVs and are also required for BU’s scholarships. International qualifications are considered in the scheme; however applicants must satisfy the English language requirements. *Our scholarships are subject to terms, conditions and eligibility criteria, detailed on our scholarships pages.

2017 entry requirements

The new UCAS Tariff will be used for September 2017 entry.

The entry requirements for this course are 128 to 136 tariff points, with 80-88 from two A/AS-Levels or equivalent, with remaining 48-56 points from other A-Levels, equivalent qualifications or Key Skills. BTEC Extended Diploma: DDM

UCAS have created a helpful calculator so you can calculate points to use for courses starting from September 2017 onwards.

GCSEs: This course requires a minimum of 4 GCSEs grades A* - C (or grade 4 or above in the newly reformed GCSE grading) including Maths and English or equivalent qualifications.

Numeracy and literacy: We need to be sure that you can express yourself in written English and have basic numeracy skills. We look at Level 2 of the National Qualifications Framework, which includes, but is not limited to, GCSEs, iGCSEs, Key Skills and Functional Skills Level 2. If you do not have formal qualifications to this level or have alternatives, we may still be able to consider your application – please contact the askBU Enquiry Service to find out more.

Other qualifications

We have outlined below other qualifications that we consider for this course. If you are studying a qualification that is not listed, please contact our askBU Enquiry Service, it may be that we can still consider it.

Access Courses: BU welcomes Access to HE Diploma applicants. This course requires applicants to Pass the Access to HE Diploma (with 60 Credits - at least 45 at level 3 remainder at level 2 or equivalent). Any combination of grades to meet the overall tariff is acceptable.

BTEC Qualifications

  • Extended Diploma: This course requires Distinction, Distinction, Merit.
  • Diploma: This course requires Distinction, Distinction in addition to an A-Level to achieve the overall tariff points.
  • 90-credit Diploma: The 90-credit Diploma will be accepted as part of your overall tariff but it must be accompanied by A-Levels or equivalent qualifications.
  • Subsidiary Diploma: This course requires a Distinction in addition to two Bs from 2 A-levels to achieve the overall tariff points.

A combination of BTEC qualifications to meet the overall course tariff is also acceptable.

Cambridge Pre-U Diploma: We welcome applicants studying the Cambridge Pre-U Diploma or a combination of Pre-U subjects and A-levels.

European Baccalaureate: Applicants are required to achieve a minimum of 80% overall.

International Baccalaureate Diploma: The IB Diploma is welcomed as part of the International Baccalaureate (IB). This course requires 32 points including 5 points from each of the 3 Higher Level subjects. 

Scottish Qualifications: Scottish Advanced Highers, Scottish Highers and other Scottish qualifications are all welcomed providing that your results meet the overall course tariff.

Welsh Baccalaureate: The Welsh Baccalaureate Advanced Diploma is welcomed alongside A-Levels or equivalent, to meet the overall course tariff.

OCR Level 3 Cambridge Technical Qualification: The OCR Extended Diploma or a combination of one Diploma + one Introductory Diploma is acceptable for entry to this course.

Extended Diploma: This course requires Distinction, Distinction, Merit.

Other combinations of OCR Level 3 Cambridge Technical qualifications to meet the overall course tariff may be acceptable.

Extended Project Qualification: The grade achieved for the Extended Project may be taken into account when considering whether or not to accept a candidate who has marginally failed to meet the conditions of their offer.

Deferred entry: We are happy to consider applicants for deferred entry.

International entry requirements

English language requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading or equivalent.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course. Successful completion of our Pre-Sessional English course will meet your English language requirement, without the need to re-take IELTS.

Academic entry requirements 

You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students’ page.

We offer a number of preparatory programmes through the Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Options include:


A degree in Business Studies will give you various career options once you graduate. Combining this knowledge with a solid grounding in economics will make you highly sought after in corporate environments, where analysing situations and putting them into a wider context is important to a business's success, regardless of its size.

Our Business Studies graduates perform well once they enter the world of work, thanks to the focus on practical skills as well as business theory. Within six months of completing their course, 85% of our students are in work or further study. They work for a wide range of companies, including Arcadia, B&Q, Barclays Bank Plc, BSkyB, Citibank, Deloitte, Enterprise, General Electric, Heathrow Airport, Hewlett Packard, IBM, KPMG, L'Oreal, Mercedes Benz, Microsoft, Philips, Siemens, Sony Music, The Walt Disney Company and Valbury Capital, among many others.

You'll be ready to take on a variety of roles when you graduate, and will have the skills to progress your career. Our alumni are in jobs such as:

  • Account executive
  • Account manager
  • Business analyst
  • Business development assistant
  • Buying assistant.

Industries worked in

  • Corporate
  • Business
  • Finance
  • Economics
  • Investment.

Further study

Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our Postgraduate section for further details about our range of Master's degrees.

*All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Course statistics

The National Student Survey

The below information all comes from the National Student Survey completed by some of the students who graduated from this course last year.

  • Students agreed staff are good at explaining things - 76%
  • Students agreed staff made the subject interesting - 64%
  • Students were satisfied overall - 70%
  • Students agreed they got sufficient advice and support - 74%

At BU, we take our students’ feedback very seriously. We have reviewed all the responses to the survey, and we are implementing a number of new initiatives for our students. Why not visit us to see for yourself at an open day?

  • Improved relationships with our industry alumni by setting up an alumni panel who provide regular input into the development of our courses, guest lectures and employment advice to students
  • Relocated course administration and placement teams to be more accessible
  • New students welcome pack has much more information about where to go for help and advice
  • Inviting more guest speakers from industry to give you an insider’s view
  • Continuing investment in new buildings with dedicated study and social spaces on campus
  • Recruiting new staff to help you Grow@bu – a Faculty support service run by recent graduates who really understand student issues.

56% of the course is assessed by coursework

Throughout the course, you will be assessed by coursework, group work and written exams. Assessment during your first year of study will predominantly be in the form of written examination. During your second and fourth years, you will mainly be assessed by coursework. There will be no assessment during your placement year (third year).

12% is scheduled learning and teaching activities

The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.

The figure above is the average over the four years of the course. The placement year will involve working in industry – a vital part in developing you as a well-rounded and industry-ready graduate and giving you a head start when it comes to your future career.

*All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Next steps

If you’re not ready to apply just yet, there are plenty of things you can do to find out more about our courses, and what it’s like to be a student at BU:

Our lecturers

Our staff are actively engaged in research and professional practice in the business sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.

Mark Ridolfo

Programme leader for BA (Hons) Business Studies

Mark Ridolfo is a Principal Academic in Human Resources & Organisational Behaviour, within the Faculty of Management. A passionate, student-oriented innovator, Mark has been lecturing at Bournemouth University since 1992. Living and working in France, Germany, Italy and China has helped inform Mark’s main interests of cross-cultural communication and management. He also delivers courses in professional effectiveness – specialising in presentations, report writing, online communication, and negotiation.

No hidden extras

As a student at BU we will provide many things to support you and there will also be additional costs you may encounter whilst studying at BU. The information below will help you understand our provision and what you need to budget for.

What you can expect from us

All of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of support and services.

  • One set of study-related consumables such as a memory stick/ DVD
  • Materials for laboratory and field-based teaching activity
  • Support for placements (UK or abroad) and fieldwork, and non-financial support whilst on placement
  • A range of student services – advisors, help desks, counsellors, placement support and careers service
  • The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
  • IT labs (some open 24/7), wireless network, AV equipment to borrow
  • Peer Assisted Learning (PAL) scheme
  • Disability and additional learning support
  • The BU Language Centre to help you develop/improve foreign or English language skills
  • 24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

  • Accommodation and living costs: view our price guide
  • Text books: remember that our award-winning library is stocked with a large range of text books for all courses, as well as online resources such as industry journals, free of charge
  • General stationery and other supplies such as print and presentation materials: the Students’ Union shops stock a wide range of stationery supplies on both campuses
  • Travel to, from and between BU campuses: our bus service operates in the local areas offering a subsided travel rate; we also have a large number of secure bike storage compounds
  • SportBU membership: check out our student membership packages, sports events, varsity teams, information about our new facilities and more on the SportBU webpages
  • Optional fieldwork travel, outdoor wear and footwear (where applicable)
  • Telephone and travel costs incurred when undertaking interviews for coursework/securing placements.
  • A fee will be payable towards the cost of an Educational Psychology Assessment if this is required in connection with additional learning support. BU pays for approximately two-thirds of the cost of this assessment for UK students. For more details and current pricing please visit the student section of the website.

Repeat units

If you need to repeat one or more units during the course of your studies (with or without attendance), you may be required to pay an additional fee of £1,500 per 20 credit unit.

Financial help available from BU

We offer a range of scholarships and bursaries to students who are beginning their studies at BU. Our website also provides details on living costs, budgeting and paying your tuition fees.

What our students say

Jamie Seager

My placement at JP Morgan was invaluable. I received lots of support while applying, including specialist advice and tips to prepare me for interview.

Hear from our staff

Caroline Burr

Our students achieve amazing things, both on placement and after graduating. I am very proud to have helped to shape the business managers of tomorrow.

What our students say

Glebs Kiselovs

The academic staff on my course are very friendly, they're always happy to help and we can trust them and feel like we are like a family

Additional information

Fees and funding

Fees and funding

Find out about fees and funding, including scholarships and bursaries.

Open day walking courtyard

Open Days

We give a warm welcome to anyone who comes to meet us and we love showing off our campuses and Bournemouth to prospective students and their families. 

Omolola Fagbule

International students

We have a strong international student community. Find all the practical advice and information you need here.