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BA (Hons) Events Management

BA (Hons) Events Management video
  • UCAS Code:
    N820
  • Institution:
    B50
  • Delivery:
    Sandwich (Thick) out of college.

To become a successful events manager, you'll need skills and knowledge in areas such as marketing for events, financial reporting, project planning, event bidding and consumer behaviour; all of which are offered by this exciting degree. You'll be capable of overseeing the organisation of events as diverse as product launches, fundraising, corporate meetings, personal gatherings (such as weddings and reunions) and mega-events such as the Olympic Games.

This course will give you the opportunity to organise a real event with other students from your course in the second year and gain invaluable knowledge and experience of the events industry on a minimum of 30-weeks work placement in your third year. In your final year, you’ll have a choice of 20 options to study, allowing you to tailor your course to suit your interests and passions. You'll also benefit from guest lectures, visits to local and regional event venues and real example case studies as part of your assignments.

During my placement at All About The Idea, I got involved in different projects from huge internal communication events with Lidl and Coca-Cola to project managing my very own event.” – Rachel Norris, 2016

Key information

Next start date:

September 2017, September 2018

Location:

Bournemouth University, Talbot Campus

Duration:

4 years including a minimum 30-week work placement

Accreditations:

Recognised by the Institute of Travel and Tourism and a member of the Institute of Hospitality's Education Membership Scheme

Required subjects:

All subjects considered

Entry requirements:

For 2017 entry (we will use the new UCAS tariff): ​112 to 120 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: DMM. For more information check out our 2017 entry requirements page

International entry requirements:

If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent. For more information check out our international entry requirements page

Course details

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry. Previous guest lectures have included the Director of Bournemouth International Air Festival, the Managing Director of Story Events and the Vice President and Legal Advisor for the National Outdoor Event Association (NOEA).

Year 1

You'll be introduced to the key concepts of events management. The multi-disciplinary nature of the course will attract students from a range of subjects. You may have studied business or leisure, or a performing arts course. You may have experience of running events, or you may be new to events management altogether. The mix of students on this course creates interesting groups, and students make the most of each others' backgrounds in their individual and small group work.

Core units

  • Events Context: Gain a sound knowledge of the nature, significance, organisation and development of the events industry in modern society. Learn about what is affecting the events industry, including national and international developments. This will give you the skills you'll need to study Events Management.
  • Economics for Events Professionals: How events organisations use economic theories and concepts to make business decisions. You'll learn how to analyse economic data so you can use these theories and concepts.
  • Experiential Marketing: An introduction to experiential marketing, where you'll learn how to apply its principles to events marketing. This includes idea generation, event design and modern approaches to marketing. You'll be introduced to a variety of new media, including evolving approaches using social media.
  • Event Business & Finance: The accounting concepts that underpin an event organisation's resources and financial data. You'll learn core business skills in numeracy, accountancy and business analysis, preparing you for management accounting functions, performance analysis and decision making in the second and final year of the course and in the workplace.
  • Event Design & Performance: Modern events are forms of cultural consumption that respond to the desire and demand for co-created immersive experiences. You'll be taught how to explore the theory and practice of performance and production processes that underpin event design, and about the relationships between the material elements and managerial planning of this.
  • Events & Leisure Innovation: You'll develop an appreciation for innovation in the events and leisure industries, particularly product innovation, and gain a critical understanding of innovation and the role it plays for market leadership in a competitive environment. You'll learn to understand the nature of events and leisure products and the skills you'll need to develop them.

Year 2

Your second year will build on your knowledge and equip you with the organisational skills to be an effective manager.

Core units

  • Research Methods: You'll be taught how to prepare and interpret data for business and research projects, which will help your decision making skills, and develop an appreciation of the diverse nature of research.
  • Consumer Experience & Behaviour: You'll learn about the individual and social processes underlying and influencing human behaviour, with a focus on people as consumers. You'll learn to evaluate and apply theories to a range of event and consumer situations.
  • Financial Appraisal: This unit will give you the skills and knowledge to make effective approaches to planning, monitoring and control in the events Industry. You'll develop short and medium-term strategic decision making skills defined by clear financial criteria, as well as problem solving, numeric and analytical skills. This will help you to identify the cost of a range of products and set prices using a variety of methods to achieve measurable profit targets.
  • Event Management: Plan and execute an event with a real client in a team and to a specific time frame. You'll experience the different methods and theories of event management whilst developing a positive attitude to risk taking and entrepreneurship through creative and innovative thinking.
  • Personal & Professional Development: You'll develop an understanding of personnel and human resources practices to effectively manage people in organisations related to events, leisure and marketing. You'll also learn to understand the legal frameworks which govern the management of people in UK organisations.
  • Project & Risk Management: Project and risk management are essential skills for event managers in the current business environment. In this unit, you'll develop a core knowledge of project and risk management, informed by current practice and research. You'll also develop analytical, problem-solving and evaluative skills for effective project management.

Year 3

  • Placement: A (minimum) 30-weeks supervised and paid work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment.

Year 4

In your fourth year, you'll study events in their international context and gain an appreciation for the strategic management and functions of organisations.

Core units

  • International Events Management: An opportunity to apply management theories and techniques to global markets. This will equip you for careers in event organisations operating overseas. You'll develop events proposals that meet international clients' criteria and work for a complex variety of stakeholders
  • Strategy & Leadership: In this unit, you'll develop management skills for a service-based organisation in a complex and dynamic environment. You'll learn to apply and evaluate theories in an events context, and the material you present will be relevant for understanding and using strategies in other markets.
  • Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You'll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You'll develop a critical attitude to research methods, and the ethical issues associated with researching.

Option units (choose two)

  • Arts Marketing: Develop your marketing skills within the context of the ‘arts’ in their widest meaning. You'll face questions about organisations and artists' marketing strategies, which will challenge some of your previous assumptions. You'll also develop an understanding of what an ‘experience’ is in an arts and marketing context. You'll use creativity to develop a marketing theory for solving a practical arts marketing problem.
  • e-Business: You'll analyse and evaluate the implications of changing information communication technology, in terms of how this might affect or has already affected the service sector. You'll explore the opportunities and threats technology presents to consumers, businesses and public sector organisations.
  • Fashion Marketing: The fashion industry is present in all areas of the service sector. You'll get the opportunity to explore how fashion can be used, through marketing, in this sector to appeal to fashion-conscious consumers. You should consider choosing this unit if you'd like a career involving fashion.
  • Languages: Language skills for social and professional contact at home and overseas. It builds on your previous learning by introducing you to a range of occupational situations and strategies for effective business communication.
  • Marketing & Corporate Communications: Learn how to identify and manage marketing communications issues in business environments, with an emphasis on service sector issues.
  • Retail Place & Space: Places and spaces for retail and the types of consumer experiences, including leisure, recreational and tourist perspectives on service spaces. These theories come from intense studies of three key areas that have created philosophical and conceptual interests in recent decades, and cover more than the service and retail industries.
  • Small Business Management: Learn about the role of small businesses in the economy, along with their aims, strengths and weaknesses. You'll develop enterprise awareness and an entrepreneurial mindset, which will help you assess business opportunities.
  • Sport Tourism: Understand sport tourism and demands for it. You'll explore supply structures and the impacts and responses of sport and tourism providers.
  • Visitor Attractions Management: A key component of the provision for both domestic and international visitors and includes historic, natural, man-made and contemporary attractions. This unit will explore the range of issues that influence both the development and management of visitor attractions both in the UK and other countries. This option unit aims to develop your awareness, understanding and appreciation of the principles and practices relating to the development and management of visitor attractions.
  • Creative Media & Events: The 21st Century is marked by the rise of computing, digital and social media technologies. This unit will interrogate these technologies and explore how they've changed the event industry's markets, policies, professional actions and products. You'll critically explore the positive and negative potentials of these rapidly evolving technologies in a social-cultural context, and create innovative product applications for the event industry.
  • Digital Marketing: This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles.
  • Economics of Tourism & Events: Improve your understanding of tourism and events through applying economic principles. You'll gain skills and knowledge to help you analyse the economic choices facing tourism and events businesses, and explain how changes in the wider environment will affect the demand for a tourism product or an event.
  • Financial Management: An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations.
  • Hospitality Management: The hospitality industry meets the needs and expectations of businesses and leisure users through a range of service providers. This unit will develop your understanding of the hospitality industry in economic and operational terms, and you'll learn about vital features for the day-to-day management of hospitality units.
  • Leisure, Tourism, Events & Climate Change: There's a two-way relationship between leisure, tourism, events and climate change. Leisure and tourism is weather dependent, and the industry has to adapt to the climate change while making a significant contribution to greenhouse gas emissions. This unit will explore these relationships, how the industry adapts to climate change and how it can reduce its contribution.
  • Media, Tourism & Leisure: Media practices in leisure and tourism. You'll learn about the transnational and transcultural circulation of meanings and the powers of narrative and imagery in leisure and tourism.
  • Sport, Leisure & Politics: How sport and politics are linked within wider political and leisure industries. Explore political contexts to make sense of sport as a representational human activity loaded with sensitive values and an alternative environment for interaction.
  • Sports Marketing: The sports sector is a significant part of international, national and local business. This unit will develop your understanding of this sector in economic and operational terms, and you'll learn about vital features for the day-to-day management of sport.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Scheduled learning and teaching activities

The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments. The hours below give an indication of how you can expect to spend your time during each year of this course.

Year 1 – 23% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 254 hours
  • Independent learning: 946 hours
  • Non-assessed learning and teaching: 17 hours

Year 2 – 21% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 217 hours
  • Independent learning: 975 hours
  • Non-assessed learning and teaching: 2 hours

Year 3 (placement year)

Year 4 - 17% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 186 hours
  • Independent learning: 1014 hours
  • Non-assessed learning and teaching: 3 hours

57% of the course is assessed by coursework

  • Year 1: 70%
  • Year 2: 73%
  • Year 3: 0% (placement year)
  • Year 4: 85%

Throughout the course you will be assessed by coursework culminating in your final year research project, but you will also undertake group work and written exams.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Download the programme specification for BA (Hons) Events Management.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Placement opportunities

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. We are proud that our students have played their part in the success of top firms including. Why not read about some of our students’ experiences?

What’s more, you can also choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

We will provide a great deal of help and support to ensure you achieve a rewarding and satisfying placement. We have strong links to outside agencies and organisations to best support you along your professional development, and dedicated placement officers to support you.

Our students perform very well on placement and a number of firms return to us year-on-year to source BU placement students.

Our students have previously worked for:

  • The Walt Disney Company Ltd
  • UAB Hotel Neris
  • Evenpro
  • Allianz Insurance
  • Diamond City Events.

Why not read about some of our students’ experiences?

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Your application

Background and experience

For this course we are looking for applicants who:

  • Enjoy working with other people
  • Can do more than one thing at once
  • Are flexible with time and energy levels
  • Are creative and enthusiastic
  • Can adapt to varying demands/workloads.

Students on this course will typically have a passion for events and appreciation for their wide scope. Events occur in many aspects of our professional and personal lives, conferences, exhibitions, product launches, corporate functions, weddings, sport events, political events, community events, festivals and many more. Students studying on this course will have a proven ability to work well with others and in varying situations and circumstances. The events field is one that can be fast paced, yet rewarding and satisfying.

Our course tends to suit people who are open to work with others to reach a common goal, or in this case a successful event. Students who study on our course bring a range of different experiences with them, from the school environment and sometimes outside activities, whether it is music, sport, drama or the arts. We encourage applications from those individuals who are interested to try new things, have the ability to work well in groups and are prepared to commit to their studies in the field of events management.

Selection methods

We’ll be selecting the candidates for this course by looking at their UCAS applications; there are no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on our how to apply webpages.

Our offer making process

Our offer making will typically be based on your three main graded qualifications, including any required subjects. Additional study may be valuable for breadth of study, and we will look at a range of qualifications and subjects, including the Extended Project Qualification and General Studies, although these may not be part of our offer.

If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) and the rest of the application to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will still confirm your place.

How we'll assess your application 

We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, predicted grades, reference and personal statement, and in some cases, your performance at an interview/selection test.

If you meet one or more of our contextual data indicators for educational disadvantage (such as being in care, living in a low participation neighbourhood or in an area with less advantaged socio-economic characteristics), your offer could be between 6-20 points below the published tariff.

Unconditional offer scheme

Our Unconditional Offer Scheme seeks to reward exceptional applicants who are predicted to achieve top academic results. The scheme is offered to applicants on all courses who are predicted AAA at A-level/triple Distinction in BTEC Extended Diploma, or above, or equivalent, subject to any course selection measures and meeting other entry criteria (i.e. required qualifications). What’s more we’ll recognise your achievement if you meet these grades with an Academic Excellence Scholarship from £1,500 when you arrive*.

We believe that unconditional offers will reduce pressure on applicants who will continue to strive to achieve the best grades possible. Excellent grades will become a part of applicants’ CVs and are also required for BU’s scholarships. International qualifications are considered in the scheme; however applicants must satisfy the English language requirements. *Our scholarships are subject to terms, conditions and eligibility criteria, detailed on our scholarships pages.

2017 entry requirements

The new UCAS Tariff will be used for September 2017 entry.

The entry requirements for this course are 112 to 120 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: DMM. 

UCAS have created a helpful calculator so you can calculate points to use for courses starting from September 2017 onwards.

GCSEs: This course requires a minimum of 4 GCSEs grades A* - C (or grade 4 or above in the newly reformed GCSE grading) including Maths and English or equivalent qualifications.

Numeracy and literacy: We need to be sure that you can express yourself in written English and have basic numeracy skills. We look at Level 2 of the National Qualifications Framework, which includes GCSEs, iGCSEs, Key Skills and Functional Skills Level 2. If you do not have formal qualifications to this level or have alternatives, we may still be able to consider your application – please contact the askBU Enquiry Service to find out more.

Other qualifications

We have outlined below other qualifications that we consider for this course. If you are studying a qualification that is not listed, please contact the askBU Enquiry Service – it may be that we can still consider it.

Access courses: BU welcomes Access to HE Diploma applicants. This course requires applicants to Pass the Access to HE Diploma (with 60 Credits - at least 45 at level 3, remainder at level 2 or equivalent). Any combination of grades to meet the overall tariff is acceptable.

BTEC qualifications:

  • Extended Diploma: This course requires Distinction, Merit, Merit.
  • Diploma: This course requires a Distinction, Merit in addition to an A-Level grade C in a relevant subject to achieve the overall tariff.
  • 90-credit Diploma: The 90-credit Diploma will be accepted as part of your overall tariff but it must be accompanied by A-Levels or equivalent qualifications.
  • Subsidiary Diploma: This course requires a Distinction in addition to two A-Levels to achieve the overall tariff.

A combination of BTEC qualifications to meet the overall course tariff is also acceptable.

Cambridge Pre-U Diploma: We welcome applicants studying the Cambridge Pre-U Diploma or a combination of Pre-U subjects and A-levels.

European Baccalaureate: Applicants are required to achieve a minimum score of 73-75% overall.

International Baccalaureate (Diploma): The IB Diploma is welcomed as part of the International Baccalaureate (IB). This course requires 30-31 points including 5 points from each of the 3 Higher Level subjects. 

Scottish qualifications: Scottish Advanced Highers, Scottish Highers and other Scottish qualifications are all welcomed providing that your results meet the overall course tariff.

Welsh Baccalaureate Advanced Diploma: The Welsh Baccalaureate Advanced Diploma is welcomed alongside A-Levels or equivalent, to meet the overall course tariff.

OCR Level 3 Cambridge Technical Qualification: The OCR Extended Diploma or a combination of one Diploma plus one Introductory Diploma is acceptable for entry to this course.

Extended Diploma: This course requires Distinction, Merit, Merit.

Other combinations of OCR Level 3 Cambridge Technical qualifications to meet the overall course tariff may be acceptable.

Extended Project Qualification: The grade achieved for the Extended Project may be taken into account when considering whether or not to accept a candidate who has marginally failed to meet the conditions of their offer.

Deferred entry: We are happy to consider applicants for deferred entry.

International entry requirements

English language requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading or equivalent.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course. Successful completion of our Pre-Sessional English course will meet your English language requirement, without the need to re-take IELTS.

Academic entry requirements 

You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students’ page.

We offer a number of preparatory programmes through the Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Options include:

Careers

The field of events management is varied and exciting to work in and this degree will prepare you for a range of roles in the sector. The work placement you undertake will allow you to make valuable contacts within the events management industry and will help you to improve your employment prospects.

As well as working at events management agencies, venues and conference and exhibition centres, you can also find a role within a charity, a corporation or a sports organisation that regularly hosts large-scale events. Our alumni have held roles in a number of high-profile organisations, including Sainsbury's, Renault, Warner Bros., Sky, Merlin Entertainments, Financial Times, Royal Horticultural Society and ITV.

90% of our students are in work or further study, earning an average salary of £20,000 a year within six months of finishing their course.

You'll be able to apply for various positions once you graduate, including:

  • Events consultant
  • Events manager
  • Venue marketing coordinator
  • Wedding planner
  • Sponsorship and events executive.

We are a member of several industry organisations, allowing you to share information and knowledge with other events professionals and to make contact with those already working in the sector. These organisations are; International Special Events Society (ISES), Event and Visual Communication Association (EVCOM), Meeting Professionals International (MPI) and National Outdoor Events Association (NOEA).

Industries worked in

  • Events
  • Sport
  • Marketing
  • Hospitality
  • Leisure.

Further study

Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our postgraduate section for further details about our range of Master's degrees.

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

No hidden extras

As a student at BU we will provide many things to support you and there will also be additional costs you may encounter whilst studying at BU. The information below will help you understand our provision and what you need to budget for.

What you can expect from us

All of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of support and services.

  • One set of study-related consumables such as a memory stick/ DVD
  • Materials for laboratory and field-based teaching activity
  • Support for placements (UK or abroad) and fieldwork
  • A range of student services – advisors, help desks, counsellors, placement support and careers service
  • The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
  • IT labs (some open 24/7), wireless network, AV equipment to borrow
  • Peer Assisted Learning (PAL) scheme
  • Disability and additional learning support
  • The BU Language Centre to help you develop/improve foreign or English language skills
  • 24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

  • Accommodation and living costs: view our price guide
  • Text books: remember that our award-winning library is stocked with a large range of text books for all courses, as well as online resources such as industry journals, free of charge
  • General stationery and other supplies such as print and presentation materials: the Students’ Union shops stock a wide range of stationery supplies on both campuses
  • Travel to, from and between BU campuses: our bus service operates in the local areas offering a subsided travel rate; we also have a large number of secure bike storage compounds
  • SportBU membership: check out our student membership packages, sports events, varsity teams, information about our new facilities and more on the SportBU webpages
  • Fieldwork travel, outdoor wear and footwear (where applicable)
  • Telephone and travel costs incurred when undertaking interviews for coursework/securing placements.
  • A fee will be payable towards the cost of an Educational Psychology Assessment if this is required in connection with additional learning support. BU pays for approximately two-thirds of the cost of this assessment for UK students. For more details and current pricing please visit the Students section of the website.

Repeat Units

If you need to repeat one or more units during the course of your studies, you may be required to pay an additional fee of £1,500 per 20 credit unit. 

Financial help available from BU

We offer a range of scholarships and bursaries to students who are beginning their studies at BU. Our website also provides details on living costs, budgeting and paying your tuition fees.

What our graduates think

Rees Hitchcock

Since graduating from BU, I’ve worked in creative agencies and the music industry. I’ve managed to apply all of my final year units directly to my career.

What our graduates think

Sarah Coulthard

My work placement was absolutely fantastic. The knowledge you gain makes it a priceless experience and I would heavily recommend a work placement to anyone.

What our students say

Luke Redfern

The course content is perfectly poised to produce a graduate with a full understanding of the events industry and an asset to any events management company.

Additional information

Fees and funding

Fees and funding

Find out about fees and funding, including scholarships and bursaries.

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International students

International students

We have a strong international student community. Find all the practical advice and information you need here.