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Additional databases for BU International College students

Key Note

On-Campus Link | Off-Campus Link

From June 2016 no new market reports will be produced by Key Note. The service will consist of existing reports going back 3 years, digest mini reports plus the companies database. Alternative sources of market reports include Mintel. Details of alternative sources can be found on our Advertising & Marketing resource page. Key Note will not be available beyond the end of 2017 as the product is being retired by the supplier.

Quick start guide (PDF)

How to use Key Note: user help videos

  • Subject coverage: marketing and business
  • Size/scope: titles in 30 consumer, business and industry sectors
  • Type of content: business intelligence reports, SWOT, PEST and competitor analysis, business ratios and market forecasts
  • Level of access: full text available.

BU staff/student login required for off-campus access (OALA)

Medicines Complete

On-Campus Link | Off-Campus Link

  • Subject coverage: drugs and toxicology database
  • Size/scope: British National Formulary, Clarke’s Analysis of Drugs and Poisons, Martindale: the Complete Drug Reference, MeReC Bulletins and Stockley’s Drug Interactions
  • Type of Content: reference work
  • Date range: current
  • Level of access: full text.

BU staff/student login required for off-campus access (Ezproxy)

Thomson One

On-Campus Link | Off-Campus Link

Note: Please use Internet Explorer to access this database. Other browsers are not compatible

  • Subject coverage: financial information
  • Size/scope: price and financial information for over 45,000 UK and International companies. Coverage includes full company details, key financial, profit and loss, balance sheet and ratio data, company news, share prices, currencies and market indices
  • Type of content: company information
  • Level of access: some full text available.

BU staff/student login required for off-campus access (Ezproxy)

World Advertising Research Centre (WARC)

On-Campus Link | Off-Campus Link

  • Subject coverage: Advertising
  • Size/scope: Information supplied by key professional organisations in the area of advertising including the American Association of Advertising Agencies (AAAA), Advertising Research Foundation (ARF), Admap, European Society for Opinion and Marketing Research (ESOMAR), Institute of Practitioners in Advertising (IPA)
  • Type of content: case studies, statistics, conference papers and full text of selected journals including the Journal of Advertising Research and ADMAP
  • Level of access: some full text available.

Note: The off-campus link above is the only off-campus access route for this service

BU staff/student login required for off-campus access (Ezproxy)