Add value to your product offering by understanding the principles underpinning the design of prestigious tourism and event experiences.
This course focuses on understanding the principles behind designing prestigious experiences. You will be introduced to the prestige motivation model which underpins the design of prestigious experiences. The five prestige values and three attendee reactions will be thoroughly examined as they apply to tourism and event experiences.
The implications of this knowledge for the marketing of tourism and event experiences will be discussed. You will evaluate the prestige of a tourism/experience of your choice using the principles learned.
Delivered by
Dr Miguel Moital is a Principal Academic in Events Management in the Department of Events & Leisure, Faculty of Management. His main interest is on consumer experience and marketing applied to tourism and events. He is the co-author of the prestige motivation model and since developing it he has been involved in numerous studies on prestige consumption in events and tourism.
Half-day course fees: £70
Discounts apply for multiple course bookings:
- Two half-day courses on the same day: £130
- One week of half-day courses: £595
- All half-day courses: £995
- All masterclasses & half-day courses: £1295