On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry. Previous guest lectures have included David Elton, Director of Limewood Group, Bernadette Gilligan, General Manager for Hilton Worldwide and Matthew Dixon, Senior Director Comercial for Corinthia Hotels International.
- Food Studies: Public health is important to governments and consumers in all countries. This unit will develop your management skills to help you share an informed and responsible attitude to food safety. You'll also learn about the relationship between food and health and how this affects the public's perception of food and health.
- Global Hospitality: Learn about global competitive environment of the hospitality industry. You'll gain a balanced understanding through an analysis of both operators and markets. There's a particular focus on global issues affecting the hotel and food industry including sustainability and food distribution.
- Hospitality Principles: Develop an awareness of the purchase and production issues within hospitality organisations. You'll gain technical skills which help inform all the other units on the course.
- Financial Reporting: Hospitality managers must have an understanding of accounting concepts to control of their company's resources. Gain skills in accountancy and analysis to prepare you for financial and management accounting demands, and in performance analysis and decision-making for Years 2 and 4 of the course.
- Hospitality Operations: Building on what you learnt in Hospitality Principles, this unit combines practical learning with lectures, seminars and research exercises, which will develop your understanding of the operational principles in food and beverage environments.
- Marketing for Hospitality: Marketing theories and processes in service industries, which will give you a framework in which to place the other marketing, management and industry-specific units on this course. You'll learn to apply service marketing concepts to hospitality environments.
The hours below give an indication of how you can expect to spend your time during the first year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.
- Learning and teaching: 293 hours
- Independent learning: 907 hours
- Non-assessed learning and teaching: 33 hours
In your second year, you'll have more opportunities to shape your own learning.
- Food & Beverage Management: Adopting operative and supervisory roles in the Front and Back of House departments. You'll make decisions to replicate best business practice and gain confidence which will help you on your industrial work placement in year three.
- Hospitality Resources & Revenue Management: In an increasingly technological world, where a lot of business is done electronically, it's vital to have a basic understanding e-commerce and how this works in the hospitality industry. In this unit, you'll analyse facilities management theories and apply them to hotel, catering and hospitality management.
- Personal & Professional Development: An introduction to the concept of self-marketing, the HR framework governing business operations, performance management and the issues linked to the international market. You'll also hear from a range industry speakers from local, national and international companies.
- Consumer Experience & Behaviour: Compare alternative models of consumer behaviour and apply them to the food and hospitality industry. You'll gain a critical understanding of the individual and social processes that influence human behaviour, and learn what this means for the industry.
- Investigating Hospitality: This unit will give you a good grounding for problem-solving. You'll learn to use research methods that will help you prepare and interpret data for business and research projects, giving you a sound basis for decision-taking.
- Management Decision Making: Gain the skills and knowledge you'll need to identify best practice for hospitality operations, and gather financial and non-financial management information which will help you make business decisions. You'll learn to understand the complex relationships between people and developing businesses.
The hours below give an indication of how you can expect to spend your time during the second year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.
- Learning and teaching: 258 hours
- Independent learning: 942 hours
- Non-assessed learning and teaching: 13 hours
- Placement: A (minimum) 40-week (or a minimum of 30-weeks for 2017 entry) supervised and paid work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment.
Your final year pulls together what you learned from Years One and Two and your placement, and allowing you to fully appreciate micro and macro management. There's a focus on student-centred learning. There will be much less group work at this stage, with your individual performance becoming more important as you take on a greater level of responsibility.
- Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You'll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You'll develop a critical attitude to research methods, and the ethical issues associated with researching.
- Leadership in Hospitality: Develop your confidence in reviewing hospitality organisations. Learn to understand and explain strategic and tactical decisions and developments. As you develop your knowledge you'll reference national and international hospitality examples.
- Global Hospitality & Tourism Issues: Gain an understanding of the management issues affecting the global hospitality and tourism industries. You'll test your ideas against the evidence from informed sources. You'll be expected to analyse modern hospitality issues and reflect on the impact these will have on businesses and your own management career.
- Consultancy Project (or choose one additional unit): Research a business problem, identify solutions and make proposals to satisfy a corporate client’s needs. You'll work in a team and support group needs, and take a leadership role if it's appropriate.
Option units (choose two)
- Customers, Marketing Communications & Social media: Develop your appreciation of marketing communications and how they influence consumer and corporate purchases. You'll analyse integrated communication plans for selling hospitality and tourism products in an international market, and evaluative the effectiveness of various marketing communication plans.
- e-Business: You'll analyse and evaluate the implications of changing information communication technology, in terms of how this might affect or has already affected the service sector. You'll explore the opportunities and threats technology presents to consumers, businesses and public sector organisations.
- Fashion Marketing: The fashion industry is present in all areas of the service sector. You'll get the opportunity to explore how fashion can be used, through marketing, in this sector to appeal to fashion-conscious consumers. You should consider choosing this unit if you'd like a career involving fashion.
- Languages: Language skills for social and professional contact at home and overseas. It builds on your previous learning by introducing you to a range of occupational situations and strategies for effective business communication.
- Marketing & Corporate Communications: Learn how to identify and manage marketing communications issues in business environments, with an emphasis on service sector issues.
- Professionalism & Leadership: Improve your professionalism through personal reflection, group feedback and experiential learning. Analyse your leadership and management skills in situations you might encounter, and identify opportunities in large companies and training schemes.
- Small Business Management: Learn about the role of small businesses in the economy, along with their aims, strengths and weaknesses. You'll develop enterprise awareness and an entrepreneurial mindset, which will help you assess business opportunities.
- Conference & Events Management: The conference and events sectors are a big part of the hospitality, leisure and tourism industries, and vital to the country’s economy. This unit will develop your understanding of the economic and operational challenges facing these industries, and important issues in day-to-day management of events and conferences.
- Digital Marketing: This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles.
- Financial Management: An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations.
- Food, Culture & Travel: Explore the complex relationships between food and culture in an international context. Look at food and culture from commercial tourism and hospitality and social and domestic perspectives. Analyse the socio-cultural, environmental, health, economic and political issues of food, and debate a range of topics.
- Leisure, Tourism, Events & Climate Change: There's a two-way relationship between leisure, tourism, events and climate change. Leisure and tourism is weather dependent, and the industry has to adapt to the climate change while making a significant contribution to greenhouse gas emissions. This unit will explore these relationships, how the industry adapts to climate change and how it can reduce its contribution.
Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.
The hours below give an indication of how you can expect to spend your time during the final year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.
- Learning and teaching: 194 hours
- Independent learning: 1006 hours
- Non-assessed learning and teaching: 13 hours
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Download the programme specification for BA (Hons) International Hospitality Management.
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career, so a valuable part of your studies is the opportunity to spend your third year on a 40 week paid industrial placement.
The Faculty has two dedicated placements advisers, whose job it is to assist students in getting the most out of their period in industry. It is a very important decision to select the placement that is relevant to your studies and your individual career aspirations. For this reason we encourage students to:
- Take the lead, as it's your placement and it's your choice
- Use the wealth of information and contacts available
- Work with the Placement Team who are here to support you
- Make the most of the experience as job offers may follow
- As with real life job seeking there may be a selection process involved but our Placement Team offer CV preparation and interview support.
Our students have previously worked for:
- Beavers Restaurant
- MD Events
- Flemings Mayfair
- Macdonald Windsor Hotel
- Jumeirah Burj Al Arab.
*The above information is taken from BU institutional data.
Background and experience
For this course we are looking for applicants who:
- Communicate well
- Demonstrate originality and creativity
- Show enthusiasm, passion and commitment
- Have the ability to think on their feet.
Students on this course will typically have a creative or business focused background and be interested in a leisure focused angle to their degree or future employment.
We look for creative and innovative thinkers, people who are happy to not only think of ideas but also put them into practise. We would encourage applicants who are interested to demonstrate new ideas, express themselves well in writing, show preparedness to work well in groups and to demonstrate a wide range of interests.
Successful applicants will be those that demonstrate an interest in hands-on organisation, people who can develop into the innovative, flexible, enthusiastic managers needed by an industry that exists to create something special for its customers. Good interpersonal skills are vital, and a wide range of interests is a real advantage.
We’ll be selecting the candidates for this course by looking at their UCAS applications; there are no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on our how to apply webpages.
Our offer making process
Our offer making will typically be based on your three main graded qualifications, including any required subjects. Additional study may be valuable for breadth of study, and we will look at a range of qualifications and subjects, including the Extended Project Qualification and General Studies, although these may not be part of our offer.
If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) and the rest of the application to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will still confirm your place.
How we'll assess your application
We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, predicted grades, reference and personal statement, and in some cases, your performance at an interview/selection test.
If you meet one or more of our contextual data indicators for educational disadvantage (such as being in care, living in a low participation neighbourhood or in an area with less advantaged socio-economic characteristics), your offer could be between 20-60 points below the published tariff.
Unconditional offer scheme
Our Unconditional Offer Scheme seeks to reward exceptional applicants who are predicted to achieve top academic results. The scheme is offered to applicants on all courses who are predicted AAA at A-level/triple Distinction in BTEC Extended Diploma, or above, or equivalent, subject to any course selection measures and meeting other entry criteria (i.e. required qualifications). What’s more we’ll recognise your achievement if you meet these grades with an Academic Excellence Scholarship from £1,500 when you arrive*.
We believe that unconditional offers will reduce pressure on applicants who will continue to strive to achieve the best grades possible. Excellent grades will become a part of applicants’ CVs and are also required for BU’s scholarships. International qualifications are considered in the scheme; however applicants must satisfy the English language requirements. *Our scholarships are subject to terms, conditions and eligibility criteria, detailed on our scholarships pages.
2017 entry requirements
The new UCAS Tariff will be used for September 2017 entry.
The entry requirements for this course are 96 to 112 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: MMM.
UCAS have created a helpful calculator so you can calculate points to use for courses starting from September 2017 onwards
GCSEs: This course requires a minimum of 4 GCSEs grades A* - C (or grade 4 or above in the newly reformed GCSE grading) including Maths and English or equivalent qualifications.
Numeracy and literacy: We need to be sure that you can express yourself in written English and have basic numeracy skills. We look at Level 2 of the National Qualifications Framework, which includes, but is not limited to GCSEs, iGCSEs, Key Skills and Functional Skills Level 2. If you do not have formal qualifications to this level or have alternatives, we may still be able to consider your application – please contact the askBU Enquiry Service to find out more.
We have outlined below other qualifications that we consider for this course. If you are studying a qualification that is not listed, please contact the askBU Enquiry Service – it may be that we can still consider it.
Access courses: BU welcomes Access to HE Diploma applicants. This course requires applicants to Pass the Access to HE Diploma (with 60 Credits - at least 45 at level 3, remainder at level 2 or equivalent). Any combination of grades to meet the overall tariff is acceptable.
- Extended Diploma: This course requires Merit, Merit, Merit.
- Diploma: This course requires a Merit, Merit in addition to an A-Level to achieve the overall tariff
- 90-credit Diploma: The 90-credit Diploma will be accepted as part of your overall tariff but it must be accompanied by A-Levels or equivalent qualifications.
- Subsidiary Diploma: This course requires a Distinction in addition to two A-Levels in relevant subjects to achieve the overall tariff.
A combination of BTEC qualifications to meet the overall course tariff is also acceptable.
Cambridge Pre-U Diploma: We welcome applicants studying the Cambridge Pre-U Diploma or a combination of Pre-U subjects and A-levels.
European Baccalaureate: Applicants are required to achieve a minimum score of 75% overall.
International Baccalaureate (Diploma): The IB Diploma is welcomed as part of the International Baccalaureate (IB). This course requires 26-30 points including 5 points from each of the 3 Higher Level subjects.
Scottish qualifications: Scottish Advanced Highers, Scottish Highers and other Scottish qualifications are all welcomed providing that your results meet the overall course tariff.
Welsh Baccalaureate Advanced Diploma: The Welsh Baccalaureate Advanced Diploma is welcomed alongside A-Levels or equivalent, to meet the overall course tariff.
OCR Level 3 Cambridge Technical Qualification: The OCR Extended Diploma or a combination of one Diploma + one Introductory Diploma is acceptable for entry to this course.
Extended Diploma: This course requires Merit, Merit, Merit.
Other combinations of OCR Level 3 Cambridge Technical qualifications to meet the overall course tariff may be acceptable.
Extended Project Qualification: The grade achieved for the Extended Project may be taken into account when considering whether or not to accept a candidate who has marginally failed to meet the conditions of their offer.
Deferred entry: We are happy to consider applicants for deferred entry.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
- IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
View further information about our English language requirements.
If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course. Successful completion of our Pre-Sessional English course will meet your English language requirement, without the need to re-take IELTS.
Academic entry requirements
You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.
We offer a number of preparatory programmes through the Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.
Our strong links with the tourism and hospitality industries mean that our graduates are incredibly sought after, and you will leave us with an excellent understanding of the international hospitality management sector, allowing you to apply for jobs all over the world.
Within six months of finishing their degree, 100% of our students are employed or further study, working in a diverse range of organisations, including Marriott International, CH & Co, The Royal Household, Jumeriah Group and The Chewton Glen to name just a few. The sectors vary from premium independent hotels, through recognised chains, to restaurants and exceptional food services management companies within and without the UK. Others are working for recruitment companies or even running their own businesses in the UK, France, Malaysia and Scandinavia. Among the roles they have gone into are:
- General manager
- Marketing manager
- Pastry chef
- Restaurant manager
- Room manager
- Conference and exhibition managers/organisers.
We are a member of a number of leading organisations in the hospitality industry, such as the Institute of Hospitality (IoH), the British Hospitality Association (BHA), the International Council on Hotel, Restaurant and Institutional Education (ICHRIE) and The Council for Hospitality Management Education (CHME). These affiliations mean you will always be working to the current industry standard and will therefore be well prepared for the world of work once you graduate.
Industries worked in
Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our postgraduate section for further details about our range of Master's degrees.
*All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
The National Student Survey
The below information all comes from the National Student Survey completed by some of the students who graduated from this course last year.
- Students agreed staff are good at explaining things - 88%
- Students agreed staff made the subject interesting - 84%
- Students were satisfied overall - 88%
- Students agreed they got sufficient advice and support - 88%
65% of the course is assessed by coursework
Course assessment combines coursework, practical exams and written exams. Coursework includes a large individual research project and an industry-led small group project.
16% is scheduled learning and teaching activities
This figure is an average over the 4 years of the course. Year 3 is an industrial placement year and includes no scheduled learning and teaching activities. In the first year of your course you will have a higher percentage of scheduled learning and teaching activities including lectures, seminars and workshops, as well as group work and coursework. As students’ progress through years 2 and 4 greater emphasis is placed on student-led learning to develop independent, confident students with the employability skills required for industry.
*All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.