On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff and qualified professional practitioners.
- Global Strategy - This unit will encourage you to develop the intellectual and professional attributes needed for strategic analysis, to make appropriate choices between alternative strategies, and then to implement the chosen strategies with the desired results. The unit aims to provide you with a critical understanding of the tools and frameworks available for analysing strategic management issues at both national and global levels.
- The Global Manager - Drawing on elements of international HRM and cross-cultural management, this unit is designed to develop a critical awareness of the challenges of working and managing in a global context. The unit aims to develop your understanding of global management policies, practices and processes, as utilised by multinational and transnational organisations in the context of a dynamic, globalised world.
- Global Marketing - You will develop the ability to critically theoretical frameworks both for the analysis of global marketing environments and for the development of marketing programmes within them, and apply analytical skills to explore the issues arising from different global market situations.
- Business Leadership - This unit will explore leadership theories and followership concepts. It considers the nature of leadership, leadership versus management, power, politics and conflict, and various traditional and contemporary models and perspectives of leadership.
Choose two of the following option units:
- Managing Sustainable Innovation for Global Enterprises - The aim of the unit is to provide students with the opportunity to develop skills in managing and sustaining different contexts of innovation in the global environment. Innovation comes in four major contexts: operational innovation, product innovation, strategy innovation, and management innovation. Understanding how to manage these different contexts of innovation is an important step to become effective managers or entrepreneurs in today’s global enterprises.
- Global Supply Chain Management - Supply chain management is the fastest growing area of business today, and is at the core of success of most leading companies. Many companies serve multiple global markets with products sourced and produced across many continents. The primary aim of the unit is to develop a strategic understanding of global supply chain management through planning, sourcing, making, delivering and returning products and services to global businesses and their customers and achieve competitive advantages for the firm.
- Digital Marketing & Communications - You will develop a critical view on the impact of emerging digital technologies and social media on marketing communication theories. You will be equipped with practical and analytical skills in designing, implementing and evaluating digital communications strategies and campaigns.
- Strategic Human Resource Management - The purpose of the unit is to provide knowledge and understanding of the strategic role of human resource management in organisations and provide a platform for the critical evaluation of that role. The unit will examine strategic HRM models, the relationship between HRM and organisational performance as well as consider a wide range of HRM practices including but not limited to: employee resourcing, employee development, employee relations and reward management, performance management, participation and involvement, and redundancy.
- Entrepreneurship in the Global Environment - This unit will explore how to be effective entrepreneurs by looking at global business case studies and personal skills needed to start a business and the critical factors in the survival of start-ups and reasons for failure.
We advise that the expected workload per unit of study is 200 hours, that is 13 hours per week over 15 weeks. 100% of the course is assessed by coursework.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Download the programme specification for BA (Hons) Global Business Management.
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Background and experience
For this course we are looking for applicants who:
- Possess excellent organisation skills and can manage their time effectively
- Are keen to develop a further appreciation of business and management theories and practice
- Have some experience of applying theory in practice
- Have an awareness of the international business environment
- Demonstrate a high level of commitment to their studies and to gaining a full Honours degree.
This course offers the opportunity for those wishing to return to education and build upon previous study to gain an Honours degree. We encourage applications from those who have relevant work experience and would like to enhance their career prospects. It may also be relevant for international students who would like to proceed to a Masters course. We also welcome applications from those who have studied an HND or FdA in other institutions (either by attendance or distance/online learning) who would like to further their learning with BU.
We are looking for students with enthusiasm to further develop their skills and knowledge, this is a demanding course therefore students will need to show dedication to the course. Applications are considered on individual merit, previous and current work experience (paid employment or voluntary) is also considered alongside academic qualifications. You will need confidence and commitment to study in an entirely online environment this includes interacting with academic staff and students using discussion boards, completing online tests and submitting assignments.
The entry requirements for this Top-up degree are the successful completion of a HND or a Foundation degree in a related subject area or equivalent. A mix of academic qualifications and work experience in a business related field will also be considered. Overseas equivalent qualifications are also considered.
All applications are considered individually. If your application suggests you do not have the relevant qualifications and skills for this top-up degree but could enter the course at a different level, we will advise you of this during the application process
If there’s anything in here that isn’t clear, or we don’t answer your questions, get in touch with the askBU Enquiry Service.
Full entry requirements
The entry requirements for this Top-up degree are the successful completion of a HND or a Foundation degree in a related subject area or equivalent. A mix of academic qualifications and work experience in a business related field will also be considered. Overseas equivalent qualifications are also considered. All applications are considered individually. If your application suggests you do not have the relevant qualifications and skills for this top-up degree but could enter the course at a different level, we will advise you of this during the application process.
If you have any questions about the course and would like to speak to someone in person, please contact askBU who will be happy to organise an informal chat with a member of academic staff for you.
GCSEs: This course requires a minimum of 5 GCSEs grades A* to C, including Maths and English or appropriate Functional Skills Level 2 or equivalent.
Numeracy and literacy: We need to be sure that you can express yourself in written English and have basic numeracy skills. We look at Level 2 of the National Qualifications Framework, which includes GCSEs, Key Skills and Functional Skills Level 2. If you do not have formal qualifications to this level or have alternatives, we may still be able to consider your application, please contact the askBU Enquiry Service to find out more.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
- IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
View further information about our English language requirements.
If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course. Successful completion of our Pre-Sessional English course will meet your English language requirement, without the need to re-take IELTS.
Academic entry requirements
You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.
Our staff are actively engaged in research and professional practice in the business sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.
Dr Stefanos Marangos
Programme Leader for BA (Hons) International Business & Management (Top-up)
Dr Stefanos Marangos is a Lecturer in Strategy. Prior to joining Bournemouth University, Stefanos worked as a Lecturer in Strategy and Innovation at Business School at the University of Southampton. Stefanos has a PhD in Open Innovation and an MSc in Management Sciences and Finance from the University of Southamtpon and BSc in Financial Application from TEI Kozanis in Greece. Current research includes open innovation and innovation management, strategic business models, self-managed learning, inquiry based learning.