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MSc Events Marketing

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  • Delivery:
    Full time according to Funding Council definitions, Part-Time, Sandwich (Thick) out of college.

Please note that this course is not recruiting for January 2019.

This course focuses on events marketing, defined as the use of events for marketing purposes – and, as a conversion course, it is ideal for graduates who would like to change subjects or career direction.

In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.

You’ll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan.

You’ll start the course by developing a sound understanding of management principles and the events industry – to understand the strategic, financial and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation’s marketing communication briefs.

A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically driven course, you’ll learn to evaluate a range of theories and models for events marketing.

The practical element of this course focuses on the application of theories and models to event examples. If you undertake the optional 30-week placement, you could enhance this further.

*All statistics shown throughout this page are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data, unless otherwise stated.

Key information

Next start date:

September 2019, January 2020

Location:

Bournemouth University, Talbot Campus

Duration:

September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange) or 2 years part-time

Required subjects:

All subjects considered

Entry requirements:

For 2019 entry: A Bachelors Honours degree with 2:2 or equivalent in any subject. If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 5.5 in each component of writing, speaking, listening and reading. For more information check out our full entry requirements.

Course details

If you want to study part-time, you’ll study alongside full-time students over two years. You’ll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year.

The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.

Download the programme specification (pdf 616kb) - September 2018Download the programme specification (pdf 440kb) - September 2019 onwards

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, before you start your dissertation.

Find out more about placements for postgraduate students

Your application

This course will be suited to applicants who:

  • Want to pursue a career in marketing with a specialist knowledge of events marketing
  • Have completed a degree (not necessarily in events or marketing)
  • Enjoy working with other people from a diverse range of cultural backgrounds
  • Are creative and enthusiastic
  • See their future in the field of events marketing.

Entry requirements

Careers

This course will provide you with a comprehensive overview of marketing and as an academically driven course; you will learn to critically evaluate a range of theories and models for events marketing.

Graduates from this course are now working worldwide in companies such as Diageo in Norway, Piagio in Vietnam and Scholz & Friends in Switzerland.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the new Postgraduate Loans Scheme, offering up to £10,000 of support (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find information on living costs for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes

What our students say

Chanunya Boontosang

I am gaining knowledge in areas such as social media, digital marketing, using events as a marketing tool and am using this with real clients for assignments!

Hear from our staff

Professor Dimitrios Buhalis

You’ll learn from people with first-hand knowledge, well respected in industry. We use our experience and insights to give in-depth understanding of the subject.

What our graduates think

Jihong Fu

I treasured my time at BU. I enjoyed the inspiring lectures, the group work with arguments and communication and all sorts of socialising such as volunteering.