If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.
- Business Strategy & Finance: The foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes private, public and third sector. You'll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.
- Event Marketing Communication: Marketing communications are central to all marketing activity and are the most visible part of the marketing plan. You'll discuss all areas of marketing communication in the context of events marketing to help you prepare an integrated events marketing communications plan.
- Events Principles & Practice: Learn about the organisations and resources involved with the supply of events and the management functions needed to use them. This unit asks why events are organised and how we measure their impacts, and will help you to identify the position of events as a major part of experiential marketing.
- Contemporary Events Marketing: You'll be introduced to experiential marketing and apply its principles to events marketing. This includes idea generation, event design scenarios and contemporary approaches to marketing. You'll also be introduced to a variety of new media, including evolving approaches using social media.
Research Methods: You'll learn how to collect, analyse, interpret and present both qualitative and quantitative data. You will be able to understand the nature of research, and its associated ethics which will provide essential underpinning for your research project.
Dissertation: An opportunity to study a subject in-depth, showing your understanding of it. The dissertation is the conclusion of your learning experience, where you'll carry out a research project. You'll use appropriate research methodology to collect and analyse data and present your findings. Your dissertation will be 15,000 words, and you'll be taught about research methods.
Option units (choose one)
- Conference Tourism: Here, you'll reflect on the conference sector's growth, and examine its present state by identifying the size, value, trends and growth of major conference destinations throughout the world. You'll also suggest how destinations and venues can develop a better conference product.
Crisis & Disaster Management: You'll develop a systematic understanding of the unique needs and critical resources that exist within key sectors and activities of Tourism, Hospitality and Events. You'll complete a number of strategic and tactical planning exercises aimed at addressing the need to integrate tourism and events within risk reduction, response and recovery strategies.
Creative Industries in Tourism & Events: This unit will provide an overview of the creative industries highlighting the relationship to tourism and the importance of events (such as think tanks, festivals, etc.) in the creative industries.
- Entrepreneurship: The process of creating a new entrepreneurial venture, and funding sources for new and upcoming entrepreneurs. There's a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin out or a venture in an existing organisation.
- Fashion Retailing: You should consider choosing this unit if you want a career with some element of fashion. You'll learn how the fashion industry is important to the retail sector. You'll get the chance to explore how fashion can be used here to appeal to fashion-conscious consumers.
- Food & Drink: Food and drink gives us sustenance, meets our nutritional needs and forms the basis for many of life’s experiences. It's also central to the hospitality, tourism, retail and events sectors. As such, understanding our relationship with food socially, economically, politically, environmentally and technologically is valuable for strategic and operational areas of expertise.
- Mobile Communication and Mobile Marketing: Design and evaluate innovative mobile applications for an effective marketing communication campaign. You'll learn to understand, design and evaluate mobile communication and marketing initiatives in experience-based industries.
- Sport Tourism: Learn about the features of sport tourism and the changing demands for it, along with its supply structures and impacts on and responses from sport and tourism providers. You'll explore how sport, tourism and events interact.
Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.
Optional work placement
The placement unit is intended to foster personal and professional development, and to help you to make a connection between academic learning and the working world. You should consider how a range of management theories can be used, and if management in industry could be improved. The transferable skills developed will improve your performance in your future career, both as employee and manager.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Download the programme specification for MSc Events Marketing.
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
As part of your studies it is possible to do a minimum 30-week work placement. This industry placement takes place after the taught elements of the course are complete (before the dissertation), and forms an exciting and valuable part of your studies with us providing the opportunity to gain valuable experience and apply the learning that you have achieved through this course.
What job roles can you expect?
Students will be able to perform the following jobs in event management companies or corporate marketing departments include: marketing director, brand manager, campaign manager, event manager, events executive, account manager, marketing executive, internal communications executive or marketing events executive. The placement should be a paid job but voluntary work can be just as enjoyable.
What support is available?
We provide a lot of support for you to help you find work, including a block of seminars, covering topics such as writing a CV and a covering letter, completing an application form, performing well in interviews, and we also provide language support to assist you with the written elements of your applications. However, it is ultimately your responsibility to find work. The university does not guarantee that you will find a place. As you all probably know, it is hard work finding a job, and for this reason, many students change their mind once they are here, and choose a taught unit instead of doing the placement.
During your time on placement you will be supported by a unit tutor and a placement development advisor who will visit you on placement and keep in touch by phone and email.
If you choose an optional work placement there are no additional fees.
If you choose to do a placement as part of your course
- If you have previously studied in the UK, we will consider any study limit that may apply. We will issue your CAS according to the length of time you are entitled to under UKVI regulations (if you do not have enough time left for a work placement year, we will issue your CAS to cover your course dates only).
- If you decide after you have enrolled on your course that you do not want to do a placement, this will be reported to the UKVI when you have successfully completed your course.
If you choose not to do a placement as part of your course
- We will note this on your CAS and your visa will only be granted long enough to cover your taught course, excluding placement.
- If you change your mind while you are here and decide you want to do a placement, you will need to leave the UK to make a new Tier 4 visa application for the additional year of study. You would need to pay for your return travel back to your home country, as well as the cost of a new Tier 4 student visa application.
*The above are taken from BU institutional data.
Background and experience
For Events Marketing we are looking for applicants who:
- Want to pursue a career in marketing with a specialist knowledge of events marketing
- Have completed a degree (not necessarily in events or marketing)
- Enjoy working with other people from a diverse range of cultural backgrounds
- Are creative and enthusiastic
- See their future in the field of events marketing.
We are looking for applicants who are forward thinking, creative and keen on keeping up with the latest developments in events marketing. You will ideally need to have problem-solving skills and a proven ability to work well in groups and as an individual.
Strong candidates will have an on-going interest in how technology supports and guides the work of the event marketer as well as be willing to take risks through effectively adopting new events marketing principles and practices. Given the multi-cultural nature of the course, you will be willing to work with students from different cultural backgrounds. Much of the events marketing work requires good communication skills and therefore we are looking for applicants that are good communicators and have a good grasp of the English language.
This course selects candidates by looking at their applications. There are no interviews or additional selection activities and therefore we suggest that you make your application stand out from the crowd.
Full entry requirements
The normal requirements for embarking upon a postgraduate taught degree are:
- Bachelors Honours degree, 2:2 or above or equivalent.
- For post-experience and professional qualifications, there may be additional entry requirements set by the association or institute that ultimately administers the qualification in question. The qualification description on the course information pages should tell you what these are but please get in touch with the askBU Enquiry Service if you are in doubt.
If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the askBU Enquiry Service for more information.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements, for this course are normally:
- IELTS (Academic) 6.5 with minimum 5.5 in each component or equivalent.
View further information about our English language requirements.
A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.
You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.
This course will provide you with a comprehensive overview of marketing and as an academically-driven course; you will learn to critically evaluate a range of theories and models for events marketing.
Graduates from this course are now working worldwide in companies such as Diageo in Norway, Piagio in Vietnam and Scholz & Friends in Switzerland.
As a Events Marketing graduate, you will be prepared to undertake roles such as:
- Marketing executive
- Market researcher
- Media planner
- Event organiser
- Sales promotion account executive.
Industries worked in
If you want to continue your studies after achieving your Master's, you can look into our range of doctoral programmes.
*The above are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data.
Our staff are actively engaged in research and professional practice in the events industry which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.
Dr Julie Whitfield
Programme leader for MSc Events Marketing
Julie is a Senior Lecturer in Conference and Events Management. Prior to joining Bournemouth University, Julie lectured at the Institute for Tourism Studies, Macau, China, IHTTI School of Hotel Management, Neuchâtel, Switzerland and at Mahidol University International College, Bangkok. Julie has also been a visiting lecturer at Ramat-Gan College, Israel and in Nicosia, Cyprus. This has given her extensive experience of teaching to international students in a wide range of cultures. Julie's field of study is the U.K. conference and events sector, and her research interests include examining the adoption of corporate social responsibility within both the UK and Chinese conference sectors.
The table below indicates the latest changes to this course.
||Changes to this course
||Where the change was made
A new option unit: Creative Industries in Tourism & Events
Elective unit change. Removal of the unit Managing Organisations and addition of the unit Research Methods
Managing Organisations: Develop competence in organisational management and behaviour for a management career in the leisure sector. You'll investigate key roles and how these may be affected by operational environments and organisational structures and cultures, particularly in international and multinational organisations.