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Cross Platform Radio Production & Management

  • Delivery:
    Distance learning/Online with attendance
  • Credits:

Covering the processes that underpin production output, the regulatory framework and future consumption habits, this Build your own MA (BYOMA) short course will equip you with an advanced understanding of radio on a range of digital platforms. A knowledge that you can apply to your own creative professional practice.

You will reflect on your learning and work in relation to the fast developing radio industry, where radio has emerged as a strong medium supported by digital broadcast platforms. You will explore creative artefacts online and analyse these in line with current social media and broadcast regulatory frameworks.

Key information

Next start date:



Bournemouth University, Lansdowne Campus


2 day creative retreat followed by 7 weeks of online learning

Entry requirements:

This course is open to media professionals with an undergraduate degree and the required work experience in a relevant industry and to non-graduates with significant and relevant work experience who can demonstrate an ability to both complete and benefit from the course. If English is not your first language you'll need IELTS 7.0 (Academic) with minimum 6.5 in writing and 6.0 in the other 3 components or equivalent. For more information check out our International entry requirements.

Course details

Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real-life experiences with the other like-minded professionals. As a result each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course.

This short course will examine topics such as:

  • The changing UK radio industry and use of cross platform radio by sector
  • Commissioning and compliance in new media
  • Editorial functions, techniques, theory and social media conventions on digital audio and radio platforms
  • Regulatory and government initiatives
  • Radio and audio (podcast) production management in the digital age.

Programme Specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

View the programme specification for Build Your Own MA (BYOMA) - Media Short Course Framework.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

How you study

Designed to be flexible to the needs of working professionals, this course minimises your time away from the workplace. You just need to join us for a two day creative retreat, typically a Friday and Saturday in Bournemouth which kick starts the course and gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two days but a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.

The retreat provides a firm foundation for the following seven weeks during which you will further develop your knowledge and explore the concepts in more detail - using our online learning environment and discussion forums. The supported online study helps to prepare you for the academic assignment (equivalent to 5000 words), the specific subject matter and content of which is determined by your interests and professional context. On successful completion of this assignment you will be awarded 20 academic credits (level 7 - Masters/Postgraduate level) which you can use to build your own tailored postgraduate qualification by undertaking other Build Your Own MA (BYOMA) media short courses.

With BYOMA courses available in the areas media management, creative media, journalism, computer animation, marketing communications and creative education, you can mix and match courses to suit your own needs and interests. Complete three of these courses (60 level 7 credits) to achieve a Postgraduate Certificate, six courses (120 level 7 credits) for a Postgraduate Diploma or go on to take the Masters Project (40 level 7 credits) and Exhibition (20 level 7 credits) for a full Masters (180 level 7 credits).

Fees and funding

Fees for 2015/16: £850


  • Loyalty discount - To reward your loyalty, having taken one short course, you will be entitled to a promotional discounted rate of £750 for subsequent short courses (from our 'Build Your Own MA' range).
  • BU Alumni discount - BU graduates who enrol will be eligible for a 20% discount on the standard course fee (this discount does not apply to short courses charged at the promotional discounted rate).
  • Staff and staff family discount - there is a 25% discount available for permanent members of BU staff, either full or part-time and a 20% discount for the immediate family members of permanent BU staff (sibling, parent, child, spouse, civil marriage partner). Please note these discounts do not apply to short courses charged at the promotional discounted rate.


A 15% deposit is required for each short course and is payable within two weeks of receipt of your offer of a place on a course or one week prior to the start date, whichever date is sooner. Deposits for late applications will be considered on an individual basis. The balance of the fee is payable on/before enrolment. Flexible payment options will be considered on an exceptional case-by-case basis.

Additional information

Directions and maps

Directions and maps

Whether you are joining us this September or just planning a visit, please be aware we're based on two campuses – so make sure you've got the right one. Directions and maps to both campuses can be found here.

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