This Build your own MA (BYOMA) course will enable you to apply the principles and practices of public relations planning and measurement. You will be introduced to key theoretical frameworks and best practice and will develop analytical, critical and practical skills.
At the core of the course is the development and implementation of a month-long media monitoring exercise providing the material for a report on an organisation’s reputational position and subsequent recommendations for its future activity.
You will be introduced to public relations theory and practice, and guided on the planning and evaluation of public relations and communication programmes. During the course, you will develop an academic and practical insight into best practices in public relations and their measurement.
Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real-life experiences with the other like-minded professionals. As a result each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course.
Next start date:
Not currently scheduled, please enquire
Bournemouth University, Lansdowne campus
2 day retreat followed by 7 weeks online learning
This course is open to media professionals with an undergraduate degree and the required work experience in a relevant industry and to non-graduates with significant and relevant work experience who can demonstrate an ability to both complete and benefit from the course. If English is not your first language you'll need IELTS 7.0 (Academic) with minimum 6.5 in writing and 6.0 in the other 3 components or equivalent. For more information check out our International entry requirements.