This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning.
Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.
You’ll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.
The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement.
This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. These include Dr Philip Alford, who specialises in the use of emerging digital technologies and Professor Dimitrios Buhalis, who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.
Gain a more detailed insight about this course by watching our online presentation, delivered by Senior Lecturer Dr Susanna Curtin.
Next start date:
September 2018, January 2019
Bournemouth University, Talbot Campus
September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange), 2 years with optional 30-week work placement or 2 years part-time
United Nations World Tourism Organisation (UNWTO)
All subjects considered
A Bachelors Honours degree with 2:2 in any subject or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) or above. For more information check out our full entry requirements.