If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.
- Business Strategy & Finance: The foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes private, public and third Sector. You'll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.
- Sport Principles & Practice: The structure of sport at all levels, from global organisations such as FIFA and the IOC, to local voluntary and amateur sport organisations. The unit will be international in nature, drawing on examples and practices from developed and developing countries.
- Consuming Sport: The number of people who watch sport, directly or indirectly, outweighs the numbers that take part in it. However, nearly all academic study of sport is focused on taking part. This unit will develop your understanding of sport consumption by looking at different theories, which you'll use to describe the behaviour of sport consumers.
- Facility Planning & Design: The key components of design for sport and recreation facilities. You'll learn to understand building services, engineering economics and the relationship between the client, contractor and operator.
Research Methods: You'll learn how to collect, analyse, interpret and present both qualitative and quantitative data. You will be able to understand the nature of research, and its associated ethics which will provide essential underpinning for your research project.
Dissertation: An opportunity to study a subject in-depth, showing your understanding of it. The dissertation is the conclusion of your learning experience, where you'll carry out a research project. You'll use appropriate research methodology to collect and analyse data and present your findings. Your dissertation will be 15,000 words, and you'll be taught about research methods.
Option units (choose one)
- Entrepreneurship: The process of creating a new entrepreneurial venture, and funding sources for new and upcoming entrepreneurs. There's a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin out or a venture in an existing organisation.
- Food & Drink: Food and drink gives us sustenance, meets our nutritional needs and forms the basis for many of life’s experiences. It's also central to the hospitality, tourism, retail and events sectors. As such, understanding our relationship with food socially, economically, politically, environmentally and technologically is valuable for strategic and operational areas of expertise.
- Mobile Communication & Mobile Marketing: Design and evaluate innovative mobile applications for an effective marketing communication campaign. You'll learn to understand, design and evaluate mobile communication and marketing initiatives in experience-based industries.
- Politics, Philosophy & Economics for Sport: An examination of politics, philosophy and economics to make sense of sport in and as part of institutions that comprise society and contribute to stability and social naturalness. You'll investigate relationships that are ontologically and epistemologically conditioned and not neutral, hence the place of sport in this context is problematical and contested.
- Sport Tourism: Learn about the features of sport tourism and the changing demands for it, along with its supply structures and impacts on and responses from sport and tourism providers. You'll explore how sport, tourism and events interact.
Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.
Optional work placement
The placement unit is intended to foster personal and professional development, and to help you to make a connection between academic learning and the working world. You should consider how a range of management theories can be used, and if management in industry could be improved. The transferable skills developed will improve your performance in your future career, both as employee and manager.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Download the programme specification for MSc Sport Management.
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
Background and experience
For Sports Management we are looking for applicants who:
- Enjoy working with other people from a diverse range of cultural backgrounds
- Are strong team players
- Have a passion for sport management.
We are looking for applicants who have either been working within the sport industry and who want to further their education or who may want to get into teaching. We are also looking for individuals who work in ‘mainstream’ industries, for example marketing or finance who would like to move into the sports industry and understand that an MSc in Sport Management will give them the necessary background to do that.
We are committed and enthusiastic about the sports business world and are renown for our excellent teaching, research and industry engagement. We would like you to buy into our ethos of working hard to constantly try to make a real difference. Therefore, we invite strong applications from all around the world.
This course selects candidates by looking at their applications. There are no interviews or additional selection activities and therefore we suggest that you make your application stand out from the crowd.
For more information, take a look at our postgraduate how to apply pages.
Full entry requirements
The normal requirements for embarking upon a postgraduate taught degree are:
- Bachelors Honours degree, 2:2 or above or equivalent.
- For post-experience and professional qualifications, there may be additional entry requirements set by the association or institute that ultimately administers the qualification in question. The qualification description on the course information pages should tell you what these are but please get in touch with the askBU Enquiry Service if you are in doubt.
If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the askBU Enquiry Service for more information.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
- IELTS (Academic) 6.0 with a minimum of 5.5 in all other components or equivalent.
View further information about our English language requirements.
A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.
You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.
This course is ideal for those wanting to pursue a career working for national sporting governing bodies, sports consultancy enterprises, schools and specialist sports colleges, community groups and charitable sporting organisations.
As a Sports Management graduate, you will be prepared to undertake roles such as:
- Sport development
- Sport facility management
- Sports marketing.
Industries worked in
If you want to continue your studies after achieving your Master's, you can look into our range of doctoral programmes.
*The above are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data.
An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time industrial placements, for a minimum of 30-weeks. You will have the option to start your placement when the taught units of the course are finished, before you complete your dissertation.
The placement should be a paid job but voluntary work can be just as enjoyable.
What support is available?
We provide a lot of support for you to help you find work, including a block of seminars, covering topics such as writing a CV and a covering letter, completing an application form, performing well in interviews, and we also provide language support to assist you with the written elements of your applications. However, it is ultimately your responsibility to find work. The university does not guarantee that you will find a place. As you all probably know, it is hard work finding a job, and for this reason, many students change their mind once they are here, and choose a taught unit instead of doing the placement.
During your time on placement you will be supported by a unit tutor and a placement development advisor who will visit you on placement and keep in touch by phone and email.
If you choose to do a placement as part of your course
- If you have previously studied in the UK, we will consider any study limit that may apply. We will issue your CAS according to the length of time you are entitled to under UKVI regulations (if you do not have enough time left for a work placement year, we will issue your CAS to cover your course dates only).
- If you decide after you have enrolled on your course that you do not want to do a placement, this will be reported to the UKVI when you have successfully completed your course.
If you choose not to do a placement as part of your course
- We will note this on your CAS and your visa will only be granted long enough to cover your taught course, excluding placement.
- If you change your mind while you are here and decide you want to do a placement, you will need to leave the UK to make a new Tier 4 visa application for the additional year of study. You would need to pay for your return travel back to your home country, as well as the cost of a new Tier 4 student visa application.
Find out more about placements by reading our student blog.
*The above are taken from BU institutional data.
The table below indicates the latest changes to this course.
||Changes to this course
||Where the change was made
Elective unit change. Removal of the unit Managing Organisations and addition of the unit Research Methods
Managing Organisations: Develop competence in organisational management and behaviour for a management career in the leisure sector. You'll investigate key roles and how these may be affected by operational environments and organisational structures and cultures, particularly in international and multinational organisations.
Our staff are actively engaged in research and professional practice in the tourism sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.
Gary Evans - Senior Lecturer in Sports Management / Programme Leader
Gary is a Fellow of the Chartered Institute for the Management of Sport and Physical Activity, the Chartered Management Institute, the Higher Education Academy and the Royal Society for the Arts.