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MSc Retail Management & Marketing

MSc Retail Management and Marketing video
  • Delivery:
    Full time according to Funding Council definitions, Part-Time

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.

This course deals with the learning and practical application of concepts essential for operating and marketing a retail business, and will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.

You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You'll develop analytical skills essential for operating and marketing in international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

Key information

Next start date:

September 2016, January 2017, September 2017

Location:

Bournemouth University, Talbot Campus

Duration:

12 months full-time for September start, 16 months full-time for January start (including summer vacation) or 2 years with optional 30-week placement; 2 years part-time

Relevant subjects:

Distribution, marketing, business, economics, retail or management

Entry requirements:

A Bachelors Honours degree, 2.2 or above or equivalent, or relevant comprehensive professional experience at senior management level. If English is not your first language you'll need IELTS 6.0 (Academic) or above. For more information see our full entry requirements

Course details

If you want to study part-time, the course will run for two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year, but they will always take place during daytime hours. You'll study with full-time and part-time students.

Core units

  • Business Strategy & Finance: The foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes private, public and third sector. You'll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.

  • Retail Consumer Experience & Behaviour: The theoretical and practical aspects of individual and social processes underlying and influencing human behaviour, particularly as this relates to people as consumers in a retail setting. You'll develop the ability to evaluate and apply theories and models to the retail sector.

  • Retail Marketing & Digital Communication: Develop an understanding of the current market environment for retailers in relation to their marketing and communication strategies, including traditional and digital communication methods. You'll be introduced to a range of marketing concepts, discuss the key parts of the marketing planning process, including analysis, planning, execution and control, and review the effectiveness of traditional and digital communication tools that retailers use.

  • Retail Principles & Practice: An introduction to the structure and dynamic nature of retailing throughout the world. You'll examine the forces that shape the industry and the changes it makes to survive. This will help you understand the contemporary retail environment and examine topical issues, such as the impact of out of town retailing on existing town centers. You'll develop analytical skills related to the UK and the international retail environment.

  • Research Methods: You'll learn how to collect, analyse, interpret and present both qualitative and quantitative data. You will be able to understand the nature of research, and its associated ethics which will provide essential underpinning for your research project.

  • Dissertation: An opportunity to study a subject in-depth, showing your understanding of it. The dissertation is the conclusion of your learning experience, where you'll carry out a research project. You'll use appropriate research methodology to collect and analyse data and present your findings. Your dissertation will be 15,000 words, and you'll be taught about research methods.

Option units (choose one)

  • Entrepreneurship: The process of creating a new entrepreneurial venture, and funding sources for new and upcoming entrepreneurs. There's a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin-out or a venture in an existing organisation.

  • Buying & Merchandising: Understand the concepts and processes of buying and merchandising, in theory and practice, and recognise the links and differences between the roles of a buyer and a merchandiser in retail.

  • Fashion Retailing: You should consider choosing this unit if you want a career with some element of fashion. You'll learn how the fashion industry is important to the retail sector, and get the chance to explore how fashion can be used here to appeal to fashion-conscious consumers.

  • Food & Drink: Food and drink gives us sustenance, meets our nutritional needs, and forms the basis for many of life’s experiences. It's also central to the hospitality, tourism, retail and events sectors. As such, understanding our relationship with food socially, economically, politically, environmentally and technologically is valuable for strategic and operational areas of expertise.

  • Food, Culture & Society: Explore the complex relationships among food, culture and society from disciplines in humanities, social sciences and sciences. You'll look at the world of food beyond the commercial context, review all aspects of food studies and debate a range of topics.

  • Mobility & Cultural ChangeLearn about the underlying causes of increasing international mobility, and the implications of the movements of people for the individual and society. You'll increase your employability through developing intercultural awareness and tolerance.

  • Mobile Communication & Mobile Marketing: Design and evaluate innovative mobile applications for an effective marketing communication campaign. You'll learn to understand, design and evaluate mobile communication and marketing initiatives in experience-based industries.

  • Spatial Design for Retailers & Restaurateurs: A creative exploration of the current trends for retailer and restaurant design, primarily from a consumer perspective. You'll develop visual and verbal forms of argument, communication and validation for design ideas.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Optional work placement

The placement is intended to foster personal and professional development, and to help you to make a connection between academic learning and the working world. You should consider how a range of management theories can be used, and if management in industry could be improved. The transferable skills developed will improve your performance in your future career, both as employee and manager.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Download the programme specification for MSc Retail Management & Marketing.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Placement opportunities

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30-weeks. You will have the option to start your placement when the taught units of the course are finished, before you start your dissertation.

What job roles can you expect?

Students are capable of taking on a very wide range of work; from operational to managerial in a variety of environments (hotels, tour operators, event companies, recruitment sector, finance and marketing departments). The placement should be a paid job but voluntary work can be just as enjoyable.

What support is available?

We provide a lot of support for you to help you find work, including a block of seminars, covering topics such as writing a CV and a covering letter, completing an application form, performing well in interviews, and we also provide language support to assist you with the written elements of your applications. However, it is ultimately your responsibility to find work. The university does not guarantee that you will find a place. As you all probably know, it is hard work finding a job, and for this reason, many students change their mind once they are here, and choose a taught unit instead of doing the placement.

During your time on placement you will be supported by a unit tutor and a placement development advisor who will visit you on placement and keep in touch by phone and email.

If you chooose an optional work placement there are no additional fees.

*The above are taken from BU institutional data.

Selection criteria

Background and experience

For Retail Management & Marketing we are looking for applicants who:

  • Have a strong passion for the retail industry
  • Are enthusiastic and committed to the sector
  • Are strong team players
  • Are able to work under their own initiative
  • Possess good communication and presentation skills.

Students on this course are expected to be proactive and enthusiastic about the retail industry and appreciate the complexity of any retail offer, from the independent family-run business to the multi-national chain.

This course suits people who are keen to work with others and prepared to take on a leadership role, guiding and influencing the views of others to achieve the goals set. Students on the course are likely to come from a diverse range of backgrounds, having studied a number of different subjects for their first degrees. The course welcomes students who possess a strong desire to develop their knowledge and skills in this dynamic industry.

Selection methods

This course selects candidates by looking at their applications. There are no interviews or additional selection activities and therefore we suggest that you make your application stand out from the crowd. For more information, take a look at our post graduate how to apply pages. 

Full entry requirements

The normal requirements for embarking upon a postgraduate taught degree are:

  • Bachelors Honours degree, 2:2 or above or equivalent
  • For post-experience and professional qualifications, there may be additional entry requirements set by the association or institute that ultimately administers the qualification in question. The qualification description on the course information pages should tell you what these are.

If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow. Some of these are based on experience. Contact the askBU Enquiry Service for more information.

International entry requirements 

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS (academic) 6.0 overall with a minimum of 5.5 in all other components, or equivalent.

View further information about our English language requirements.

A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.

You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.

Careers

There is a demand for highly-skilled professional retail managers and a Master's degree is increasingly seen as the entry qualification to high-profile retail roles.

This course is highly regarded in the industry for developing graduates with strong practical and analytical skills in related issues. We have been offering courses in the subject since 1989, so we have a long and well-established reputation for excellence. We have a large alumni of around 700 Retail students from BU, providing unrivalled contacts and opportunities through retail and marketing businesses.

As a Retail Management & Marketing graduate, you will be prepared to undertake roles such as:

  • Digital merchandiser
  • Retail officer
  • Head of marketing
  • Retail marketing manager
  • Retail manager.

Industries worked in

  • Retail
  • Finance
  • Management
  • Marketing
  • Business.

Further Study

If you want to continue your studies after achieving your Master's, you can look at our range of doctoral programmes.

*The above are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data.

No hidden extras

As a student at BU we will provide many things to support you and there will also be additional costs you may encounter whilst studying at BU. The information below will help you understand our provision and what you need to budget for.

What you can expect from us

All of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of support and services.

  • One set of study-related consumables such as a memory stick/ DVD
  • Materials for laboratory and field-based teaching activity
  • Support for placements (UK or abroad) and fieldwork
  • A range of student services – advisors, help desks, counsellors, placement support and careers service
  • The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
  • IT labs (some open 24/7), wireless network, AV equipment to borrow
  • Peer Assisted Learning (PAL) scheme
  • Disability and additional learning support
  • The BU Language Centre to help you develop/improve foreign or English language skills
  • 24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

  • Accommodation and living costs: view our price guide
  • Text books: remember that our award-winning library is stocked with a large range of text books for all courses, as well as online resources such as industry journals, free of charge
  • General stationery and other supplies such as print and presentation materials: the Students’ Union shops stock a wide range of stationery supplies on both campuses
  • Travel to, from and between BU campuses: our bus service operates in the local areas offering a subsidised travel rate; we also have a large number of secure bike storage compounds
  • SportBU membership: check out our student membership packages, sports events, varsity teams, information about our new facilities and more on the SportBU webpages
  • Fieldwork travel, outdoor wear and footwear (where applicable)
  • Telephone and travel costs incurred when undertaking interviews for coursework/securing placements.
  • A fee will be payable towards the cost of an Educational Psychology Assessment if this is required in connection with additional learning support. BU pays for approximately two-thirds of the cost of this assessment for UK students. For more details and current pricing please visit the Students section of the website.

Repeat Units

If you need to repeat one or more units during the course of your studies, you may be required to pay additional fees equivalent to one ninth of the tuition fee per 20 credit unit.

Financial help available from BU

We offer a range of scholarships and bursaries to students who are beginning their studies at BU. Our website also provides details on living costs, budgeting and paying your tuition fees.

Course changes

The table below indicates the latest changes to this course.

Date
Changes to this course
Where the change was made
Previous text

02/03/2016

Elective unit change. Removal of the unit Managing Organisations and addition of the unit Research Methods

Course details

Managing Organisations: Develop competence in organisational management and behaviour for a management career in the leisure sector. You'll investigate key roles and how these may be affected by operational environments and organisational structures and cultures, particularly in international and multinational organisations.

Hear from our staff

Chris Chapleo

There’s an energy about BU that can be difficult to define. You’ve got a fantastic combination of industry links, world-leading research and courses.

What our graduates think

Murat Satilmis

The course was tailored to the dynamics of the contemporary retail environment led by academics who have worked in industry, making the experience invaluable.

Additional information

Your career and development

Your career and development

Read about career and development opportunities and discover how gaining industry experience could help you.

International students

International students

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