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MSc Retail Management & Marketing

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  • Delivery:
    Full time according to Funding Council definitions, Part-Time, Sandwich (Thick) out of college.

Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction – and it deals with the learning and practical application of concepts essential for operating and marketing a retail business. It will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.

You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You’ll develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

The opportunity to undertake a 30-week work placement in the sector will help prepare you for retail and marketing-related roles once you graduate and provide you with valuable skills and knowledge to improve your performance as an employee and a manager.

We have been offering courses in this subject since 1989, so we have a long and well-established reputation for teaching and research excellence. Our extensive network of alumni provides us with unrivalled contacts and opportunities in businesses across the retail and marketing sectors. 

The course is accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside your degree.

Key information

Next start date:

September 2018, January 2019

Location:

Bournemouth University, Talbot Campus

Duration:

September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange), 2 years with optional 30-week work placement or 2 years part-time

Accreditations:

Institute of Direct and Digital Marketing (IDM)

Relevant subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) or above. For more information see our full entry requirements

Accredited by:

Course details

If you want to study part-time, you’ll study alongside full-time students over two years. You’ll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.

Download the programme specification (pdf 487kb)

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, before you start your dissertation.

Find out more about postgraduate placements

Your application

This course is suited to applicants who:

  • Have a strong passion for the retail industry
  • Are enthusiastic and committed to the sector
  • Are strong team players
  • Are able to work under their own initiative
  • Possess good communication and presentation skills.

How to apply

Entry requirements

Careers

There is a demand for highly skilled professional retail managers and a Master’s degree is increasingly seen as the entry qualification to high-profile retail roles.

This course is well regarded in the industry for developing graduates with strong practical and analytical skills in related issues. Our history of offering courses in this subject has seen BU develop a long and well-established reputation for excellence. We have a large alumni base of around 700 retail graduates, which has helped to develop excellent contacts and opportunities through retail and marketing businesses.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the new Postgraduate Loans Scheme, offering up to £10,000 of support (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students

Our staff

Our staff are actively engaged in research and professional practice in the retail sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.

Course changes

Hear from our staff

Chris Chapleo

There’s an energy about BU that can be difficult to define. You’ve got a fantastic combination of industry links, world-leading research and courses.

What our graduates think

Murat Satilmis

The course was tailored to the dynamics of the contemporary retail environment led by academics who have worked in industry, making the experience invaluable.