- Managing People: The concepts and practice of management and leadership in the changing nature of international work and business. You'll take an evaluative approach to exploring these areas in a range of organisational scenarios. This will help you develop a range of conceptual and practical managerial tools.
- Marketing & Strategy: Explore and analyse this premise: in order to be successful, organisations must have a good understanding of their customers’ requirements and achieve organisational objectives by satisfying their customers’ needs and wants. You'll look at marketing against the backdrop of corporate strategy development, and establish links between the two activities.
- Leadership Essentials: Leadership theory and practice in a variety of business contexts. You'll recognise and address the challenges of contemporary leadership and improve your skills in strategic leadership, leading in a global context and leading change.
- Contemporary Issues in Marketing: The theoretical and practical application of a range of contemporary issues in marketing management. The unit draws on research conducted by staff in our Business School to give you knowledge of important developments in marketing. You'll be encouraged to debate and evaluate these issues throughout the unit.
- Business Relationships & Networks: Examine the challenges, tasks and approaches linked with managing inter-organisational relationships and networks in domestic and international settings. You'll explore strategic management and marketing-related aspects of business-to-business relationships with the help of frameworks that use network-based perspectives.
- Marketing Communications: Marketing communications is ever-changing. New theories, cultural influences and technological advances all combine to create a dynamic environment. You'll examine key issues and challenges in marketing communications. The unit covers strategic issues of integration and planning as well as the tactical considerations needed to execute marketing communications campaigns that meet consumer needs.
- Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you. You'll have the opportunity to undertake optional work experience as part of your Research Project unit, subject to interview and availability. This experience can be used to inform your Project.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Download the programme specification for MSc Marketing Management.
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
Background and experience
For Marketing Management we are looking for applicants who:
- Demonstrate a passion for marketing
- Can evaluate theory and marketing strategies
- Communicate effectively in both written reports and among peers
- Can show an awareness of the importance of marketing within all business activity.
This course attracts students from diverse international backgrounds. We encourage students to continually share their experiences which creates a global learning environment. Students need to be able to work confidently in a group and draw upon relevant previous experience.
This course selects candidates by looking at their applications. There are no interviews or additional selection activities and therefore we suggest that you make your application stand out from the crowd. For more information, take a look at our post graduate how to apply pages.
Full entry requirements
The normal requirements for embarking upon a postgraduate taught degree are:
- Bachelors Honours degree, 2:2 or above or equivalent
For post-experience and professional qualifications, there may be additional entry requirements set by the association or institute that ultimately administers the qualification in question. The qualification description on the course information pages should tell you what these are but please get in touch with the askBU Enquiry Service if you are in doubt.
If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the askBU Enquiry Service for more information.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
- IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent.
View further information about our English language requirements.
A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.
You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.
This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world which will, provide you with the edge in the industry to be a future leader in your area of expertise.
Some of our Marketing Management graduates are now undertaking roles such as:
- Accounts assistant
- Assistant buyer
- Business management trainee
- Coordination officer
Industries worked in
- Human Resources
If you want to continue your studies after achieving your Master's, you can look into our range of doctoral programmes.
*The above are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data.
Our staff are actively engaged in research and professional practice in the business sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.
Dr Firend Alan Rasch
Framework leader for Master's degrees in Management
Dr Firend Alan Rasch started his career as an investment banker in California's Silicon Valley. He was a senior management consultant advising U.S. Fortune 500 companies and also a co-founder of a start-up. Firend was a director of programmes in Korea and Bosnia; and lectured in USA, Korea, Qatar, Dubai and Malaysia. Firend is an expert in South-East Asia region. His research interests include entrepreneurship, consumer behaviour, branding and contemporary issues in international business.
Dr. Kaouther Kooli
Dr. Kaouther Kooli is a Lecturer in Marketing at Faculty of Management. She is a fellow of the Higher Education Academy. Her research interest is in mainly in B2B marketing and consumer behaviour. She has published several papers in ABS journals. As Chair of the Academy of Marketing B2B marketing Special Interest Group since July 2013, she has organised and run an annual colloquium on B2B marketing, where academics, practitioners and students get together to reflect on the issues and challenges currently facing B2B marketing.