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  • Delivery:
    Full time according to Funding Council definitions

In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.

Our newly developed framework incorporates specialist units which explore contemporary issues for today’s marketers, and is complemented by broader management units. This will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry. The diverse international culture at the Business School provides a truly global learning experience.

Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.

Masters Degrees in Business and Management

Please watch the recorded BU Webinar 'Masters Degrees in Business and Management'. Presented by Dr. Chris Chapleo, Principal Academic in the Faculty of Management, this webinar will give you an excellent insight into each of the Business and Management Masters courses we offer. Click here to watch.

Key information

Next start date:

September 2016, January 2017, September 2017

Location:

Bournemouth University, Lansdowne Campus

Duration:

12 months for September start, or 16 months for January start including a summer vacation

Relevant subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree, 2:2 or above or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) or above. For more information see our full entry requirements

Course details

Core units

  • Managing People: The concepts and practice of management and leadership in the changing nature of international work and business. You'll take an evaluative approach to exploring these areas in a range of organisational scenarios. This will help you develop a range of conceptual and practical managerial tools.
  • Marketing & Strategy: Explore and analyse this premise: in order to be successful, organisations must have a good understanding of their customers’ requirements and achieve organisational objectives by satisfying their customers’ needs and wants. You'll look at marketing against the backdrop of corporate strategy development, and establish links between the two activities.
  • Leadership Essentials: Leadership theory and practice in a variety of business contexts. You'll recognise and address the challenges of contemporary leadership and improve your skills in strategic leadership, leading in a global context and leading change.
  • Contemporary Issues in Marketing: The theoretical and practical application of a range of contemporary issues in marketing management. The unit draws on research conducted by staff in our Business School to give you knowledge of important developments in marketing. You'll be encouraged to debate and evaluate these issues throughout the unit.
  • Business Relationships & Networks: Examine the challenges, tasks and approaches linked with managing inter-organisational relationships and networks in domestic and international settings. You'll explore strategic management and marketing-related aspects of business-to-business relationships with the help of frameworks that use network-based perspectives.
  • Marketing Communications: Marketing communications is ever-changing. New theories, cultural influences and technological advances all combine to create a dynamic environment. You'll examine key issues and challenges in marketing communications. The unit covers strategic issues of integration and planning as well as the tactical considerations needed to execute marketing communications campaigns that meet consumer needs.
  • Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you. You'll have the opportunity to undertake optional work experience as part of your Research Project unit, subject to interview and availability. This experience can be used to inform your Project.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Download the programme specification for MSc Marketing Management.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Selection criteria

Background and experience

For Marketing Management we are looking for applicants who:

  • Demonstrate a passion for marketing
  • Can evaluate theory and marketing strategies
  • Communicate effectively in both written reports and among peers
  • Can show an awareness of the importance of marketing within all business activity.

This course attracts students from diverse international backgrounds. We encourage students to continually share their experiences which creates a global learning environment. Students need to be able to work confidently in a group and draw upon relevant previous experience.

Selection methods

This course selects candidates by looking at their applications. There are no interviews or additional selection activities and therefore we suggest that you make your application stand out from the crowd. For more information, take a look at our post graduate how to apply pages.

Full entry requirements

The normal requirements for embarking upon a postgraduate taught degree are:

  • Bachelors Honours degree, 2:2 or above or equivalent
  • For post-experience and professional qualifications, there may be additional entry requirements set by the association or institute that ultimately administers the qualification in question. The qualification description on the course information pages should tell you what these are but please get in touch with the askBU Enquiry Service if you are in doubt.

If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the askBU Enquiry Service for more information.

International entry requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent.

View further information about our English language requirements.

A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.

You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.

Careers

This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world which will, provide you with the edge in the industry to be a future leader in your area of expertise.

Some of our Marketing Management graduates are now undertaking roles such as:

  • Accounts assistant
  • Assistant buyer
  • Business management trainee
  • Coordination officer
  • Marketing.

Industries worked in

  • Finance
  • Marketing
  • Human Resources
  • Business
  • Management.

Further study

If you want to continue your studies after achieving your Master's, you can look into our range of doctoral programmes.

*The above are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data.

No hidden extras

As a student at BU we will provide many things to support you and there will also be additional costs you may encounter whilst studying at BU. The information below will help you understand our provision and what you need to budget for.

What you can expect from us

All of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of support and services.

  • One set of study-related consumables such as a memory stick/ DVD
  • Materials for laboratory and field-based teaching activity
  • Support for placements (UK or abroad) and fieldwork
  • A range of student services – advisors, help desks, counsellors, placement support and careers service
  • The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
  • IT labs (some open 24/7), wireless network, AV equipment to borrow
  • Peer Assisted Learning (PAL) scheme
  • Disability and additional learning support
  • The BU Language Centre to help you develop/improve foreign or English language skills
  • 24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

  • Accommodation and living costs: view our price guide
  • Text books: remember that our award-winning library is stocked with a large range of text books for all courses, as well as online resources such as industry journals, free of charge
  • General stationery and other supplies such as print and presentation materials: the Students’ Union shops stock a wide range of stationery supplies on both campuses
  • Travel to, from and between BU campuses: our bus service operates in the local areas offering a subsidised travel rate; we also have a large number of secure bike storage compounds
  • SportBU membership: check out our student membership packages, sports events, varsity teams, information about our new facilities and more on the SportBU webpages
  • Fieldwork travel, outdoor wear and footwear (where applicable)
  • Telephone and travel costs incurred when undertaking interviews for coursework/securing placements.
  • A fee will be payable towards the cost of an Educational Psychology Assessment if this is required in connection with additional learning support. BU pays for approximately two-thirds of the cost of this assessment for UK students. For more details and current pricing please visit the Students section of the website

Repeat Units

If you need to repeat one or more units during the course of your studies, you may be required to pay additional fees equivalent to one ninth of the tuition fee per 20 credit unit.

Financial help available from BU

We offer a range of scholarships and bursaries to students who are beginning their studies at BU. Our website also provides details on living costs, budgeting and paying your tuition fees.

Hear from our staff

Cliff van Wyk

My career contacts have helped me offer great benefits to students, securing guest lectures and challenging live briefs, as well as associations with top agencies.

What employers think

Jonathan Clark

We’ve always employed BU graduates as they come prepared for the workplace, have a good mix of work experience and are agile and able to adapt to new technologies.

Additional information

Your career and development

Your career and development

Read about career and development opportunities and discover how gaining industry experience could help you.

International students

International students

We have a strong international student community. Find all the practical advice and information you need here.