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MSc Marketing Management

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  • Delivery:
    Full time according to Funding Council definitions

In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.

Our newly developed framework incorporates specialist units which explore contemporary issues for today’s marketers, and is complemented by broader management units. This will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry.

Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.

The diverse international culture at the Business School provides a truly global learning experience.

All statistics shown throughout this page are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data, unless otherwise stated.

Key information

Next start date:

September 2018, January 2019

Location:

Bournemouth University, Lansdowne Campus

Duration:

September: 1 year full-time. January: 16 months full-time

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB)

Required subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject, or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) or above. For more information see our full entry requirements.

Accredited by:

Course details

Your application

For Marketing Management we are looking for applicants who:

  • Demonstrate a passion for marketing
  • Can evaluate theory and marketing strategies
  • Communicate effectively in both written reports and among peers
  • Can show an awareness of the importance of marketing within all business activity.

Entry requirements

Careers

This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world, which will provide you with the edge in the industry to be a future leader in your area of expertise.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the new Postgraduate Loans Scheme, offering up to £10,000 of support (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students

Our staff

Our staff are actively engaged in research and professional practice in the business sector, which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course.

Hear from our staff

Cliff van Wyk

My career contacts have helped me offer great benefits to students, securing guest lectures and challenging live briefs, as well as associations with top agencies.

What employers think

Jonathan Clark

We’ve always employed BU graduates as they come prepared for the workplace, have a good mix of work experience and are agile and able to adapt to new technologies.