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Master of Business Administration

The Bournemouth MBA video
  • Delivery:
    Full time according to Funding Council definitions

The Bournemouth MBA is not your average course. Developed in response to the needs of businesses, It's been carefully tailored to specific industry sectors. A core programme provides comprehensive knowledge and skills in business and management, before extending into one of several specialisms:

  • Advanced marketing
  • Business in new media environments
  • Business law and intellectual property
  • Financial services
  • Industrial economics.

Short internship opportunities are available as part of the course, enabling you to add practical context to your learning experience. You can choose from a number of electives from new media to entrepreneurship and financial services marketing and decide upon a consultancy or research project in the final stage. The Personal & Professional Development unit includes guest lectures, training sessions, and industry speakers.

The Bournemouth MBA has a dual Award with the Chartered Management Institute (CMI) which means when you complete your studies you’ll have your MBA qualification and a CMI qualification. You will also receive a complimentary CMI membership for the duration of you qualification with BU.

Key information

Next start date:

September 2016


Bournemouth University, Lansdowne Campus


1 year full-time, or 2 years part-time (2016 entry)


The Chartered Insurance Institute, The Charted Institute of Management (CMI)

Relevant subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree, 2:1 or above or equivalent. If English is not your first language you'll need IELTS 6.5 (Academic) or above. For more information see our international entry requirements

Course details

The MBA is made up of eight units and a consultancy or research project. Seven units form the core programme and will be taken by all MBA professionals, as follows:

Core units

  • Personal & professional development: A non-credit bearing unit to help you develop the self-awareness, skills, behaviours and competences you'll need to be an effective, independent and credible professional for the global business environment. A variety of distinct subject matters are covered, including personal and professional development. Emerging management topics are explored in master-classes from internal and external academics and practitioners. This unit runs throughout the duration of the course.
  • Accounting & financial management: Gain the skills and understanding you'll need for Analysing accounting and other financial data for performance evaluation, decision-making and risk analysis. These skills provide a robust foundation for managerial action and are essential for consultancy, research and organisational analysis.
  • Contemporary issues in the global business environment: Explore a range of contemporary issues affecting businesses internally and through developments in the macroeconomic environment. The roles government policy and international trade play in shaping the global business environment will be examined. The issues impacting sustainable business will also be explored, and you'll develop strategic management and leadership skills to a high level in a global business context.
  • Strategic applied marketing: The concepts and principles underpinning the marketing process, covering the macro environment in which marketers operate. This unit develops and improves the range of skills marketers need to work effectively in the marketing environment, with an international perspective.
  • Performance management & analytics: Develop your numeracy and quantitative skills to support decision-making and to evaluate and outline opportunities for improving organisational performance and management.
  • Leadership & organisational behaviour: Evaluate group and team building, development, dynamics, emergent leadership and performance.
  • Strategic management: You'll study this unit from a general manager's perspective, considering the realities and practices of managing to maximise an organisation's performance. The unit analyses what drives an organisation’s performance and identifies external and internal changes that affect this. Other important issues such as leadership, globalisation, innovation, entrepreneurship and strategy practice are explored. The ultimate aim of this unit is to offer a balance between strategy theories and their application to real-life situations so analysis leads to forming a strategy, which is then executed by the organisation's management.


You can also choose one pathway from the following options:

  • Entrepreneurial management: Here, you'll examine the nature of strategy and strategic management in entrepreneurial ventures. There's a particular focus on growth strategies and managing the consequences of growth, and on strategic management style and managerial activities for coping with the challenges facing entrepreneurial ventures, especially alternative competitive advantage-seeking behaviour. Another focus of the unit is on management actions for controlling growth in the venture, and you'll have the opportunity to gain a practical appreciation of controlling mechanisms and growth obstacles.
  • Business law & intellectual property: Develop your understanding of the commercial legal framework and context in which business operates. You'll evaluate the impact of legal regulation, procedure and practice on business management.
  • Advanced marketing: Evaluate emerging themes impacting the marketing industry and assess their significance for a specific sector or industry. You'll be expected to develop understanding at a strategic marketing level, and to relate your knowledge to the themes identified whilst understanding the ever-evolving nature of these themes. Your responses should reflect contemporary marketing practice and new developments, showing innovation and creative thinking. You'll improve skills you'll need to work effectively in the marketing environment, and develop understanding from a global perspective.
  • Industrial economics: Develop your understanding of firm conduct and performance in various market structures. You'll be introduced to a traditional microeconomic analysis of firms and markets, with a focus on imperfect competition and government intervention. You'll also examine more recent developments in this area including pricing, game and firm theory. The unit will also develop your ability to analyse various business practices, such as pricing, advertising and innovation, with reference to the latest research.
  • Financial services: Gain managerial skills and knowledge for working in the financial services sector. There's a focus on regulation and marketing in this sector. You'll work constructively and responsibly as a manager in financial services regulatory parameters, and develop and evaluate marketing strategies.
  • Business in new media environments: To a point, every sector of the economy is touched by the influence of computer communication technologies. This unit aims to help you understand and chart the future of this influence. You'll be given an overview of academic research and theory on new media environments, and be expected to gain a deeper understanding of the socio-economic transformations and new kinds of behaviour anticipated by electronic media. Another aim of this unit is to apply these understandings to developing managerial competencies, including researching and evaluating market trends.

Option units (choose one)

  • Consultancy: Develop an understanding of the principles and practice of consultancy. This will equip you with techniques and skills to work in a team in completing a consultancy project.
  • Research project: An opportunity to complete a substantial piece of self-managed research in an area of business that interests you. You'll negotiate your subject and project presentation with a supervisor allocated to you by the MBA Director. There will be short internship opportunities as part of the course, subject to availability. This will allow you to add practical context to your learning experience.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Download the programme specification for Masters of Business Administration.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Placement opportunities

Short internship opportunities will be available as part of this course, subject to availability. This will enable you to add practical context to your learning experience.

Selection criteria

Background and experience

For Masters of Business Administration we are looking for applicants who:

  • Are looking to focus their knowledge and skills on key business concepts and disciplines
  • Can connect theory to practical application to use in day-to-day business operations
  • Have current knowledge in concerns and issues facing businesses.

All candidates will be considered for the Bournemouth MBA regardless of work experience. Whilst work experience is beneficial, it is not a compulsory requirement. If you do not have the required qualifications please do send your CV with the application form as each application will be considered on its individual merit.

Selection methods

We’ll be selecting the candidates for this course by looking at their applications. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. 

You could be invited to an interview with that MBA Director that could be via Skype or in person. For more information, take a look at our post graduate how to apply pages. 

Full entry requirements

The normal requirements for embarking upon a postgraduate taught degree are:

  • A good Bachelors Honours degree, 2:1 or above, or equivalent
  • For post-experience and professional qualifications, there may be additional entry requirements set by the association or institute that ultimately administers the qualification in question. The qualification description on the course information pages should tell you what these are but please get in touch with the askBU Enquiry Service.

If you lack the formal academic qualifications, there are several alternative routes to follow, some based on experience. Contact the askBU Enquiry Service for more information.

International entry requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS (academic) 6.5 overall with a 6.0 in writing and a minimum of 5.5 in the other three components, or equivalent.

View further information about our English language requirements.

A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.

You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.


With academic expertise drawn upon from across BU’s Faculties, our MBA is constantly evolving to ensure it remains at the forefront of change and advancement in all sectors. This course provides you with a springboard for developing a managerial career.

Some of our Masters of Business Administration graduates are now undertaking roles such as:

  • Associate specialist surgery
  • Director
  • Lead project manager
  • Head of economic development services
  • Head of information and systems development.

Industries worked in

  • Business
  • Finance
  • Marketing
  • Human Resources.

Further study

If you want to continue your studies after achieving your MBA, you can look into our range of doctoral programmes.

Additional information

International students

International students

We have a strong international student community. Find all the practical advice and information you need here.