The MBA is made up of eight units and a consultancy or research project. Seven units form the core programme will be taken by all MBA professionals, as follows:
- Personal & Professional Development: A non-credit bearing unit to help you develop the self-awareness, skills, behaviours and competences you'll need to be an effective, independent and credible professional for the global business environment. A variety of distinct subject matters are covered, including personal and professional development. Emerging management topics are explored in master-classes from internal and external academics and practitioners. This unit runs throughout the duration of the course.
- Accounting & Financial Management: Gain the skills and understanding you'll need for Analysing accounting and other financial data for performance evaluation, decision-making and risk analysis. These skills provide a robust foundation for managerial action and are essential for consultancy, research and organisational analysis.
- Contemporary Issues in the Global Business Environment: Explore a range of contemporary issues affecting businesses internally and through developments in the macroeconomic environment. The roles government policy and international trade play in shaping the global business environment will be examined. The issues impacting sustainable business will also be explored, and you'll develop strategic management and leadership skills to a high level in a global business context.
- Strategic Applied Marketing: The concepts and principles underpinning the marketing process, covering the macro environment in which marketers operate. This unit develops and improves the range of skills marketers need to work effectively in the marketing environment, with an international perspective.
- Performance Management & Analytics: Develop your numeracy and quantitative skills to support decision-making and to evaluate and outline opportunities for improving organisational performance and management.
- Leadership & Organisational Behaviour: Evaluate group and team building, development, dynamics, emergent leadership and performance.
- Strategic Management: You'll study this unit from a general manager's perspective, considering the realities and practices of managing to maximise an organisation's performance. The unit analyses what drives an organisation’s performance and identifies external and internal changes that affect this. Other important issues such as leadership, globalisation, innovation, entrepreneurship and strategy practice are explored. The ultimate aim of this unit is to offer a balance between strategy theories and their application to real-life situations so analysis leads to forming a strategy, which is then executed by the organisation's management.
Elective units (choose one)
- Entrepreneurial Management: Here, you'll examine the nature of strategy and strategic management in entrepreneurial ventures. There's a particular focus on growth strategies and managing the consequences of growth, and on strategic management style and managerial activities for coping with the challenges facing entrepreneurial ventures, especially alternative competitive advantage-seeking behaviour. Another focus of the unit is on management actions for controlling growth in the venture, and you'll have the opportunity to gain a practical appreciation of controlling mechanisms and growth obstacles.
- Advanced Marketing: Evaluate emerging themes impacting the marketing industry and assess their significance for a specific sector or industry. You'll be expected to develop understanding at a strategic marketing level, and to relate your knowledge to the themes identified whilst understanding the ever-evolving nature of these themes. Your responses should reflect contemporary marketing practice and new developments, showing innovation and creative thinking. You'll improve skills you'll need to work effectively in the marketing environment, and develop understanding from a global perspective.
- Global Economic Challenges: An introduction to economic theory as it applies to specific areas of applied economics. This will show how economic theories and techniques can be used to address many important issues facing humanity.
- Financial Services: Gain managerial skills and knowledge for working in the financial services sector. There's a focus on regulation and marketing in this sector. You'll work constructively and responsibly as a manager in financial services regulatory parameters, and develop and evaluate marketing strategies.
- Business in New Media Environments: To a point, every sector of the economy is touched by the influence of computer communication technologies. This unit aims to help you understand and chart the future of this influence. You'll be given an overview of academic research and theory on new media environments, and be expected to gain a deeper understanding of the socio-economic transformations and new kinds of behaviour anticipated by electronic media. Another aim of this unit is to apply these understandings to developing managerial competencies, including researching and evaluating market trends.
Please note that elective units require minimum numbers in order to run and may change in view of latest industry developments.
Option units (choose one)
- Consultancy: Develop an understanding of the principles and practice of consultancy. This will equip you with techniques and skills to work in a team in completing a consultancy project.
- Research Project: An opportunity to complete a substantial piece of self-managed research in an area of business that interests you. You'll negotiate your subject and project presentation with a supervisor allocated to you by the MBA Director. There will be short internship opportunities as part of the course, subject to availability. This will allow you to add practical context to your learning experience.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Download the programme specification for Masters of Business Administration.
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
Background and experience
For Masters of Business Administration we are looking for applicants who:
- Are looking to focus their knowledge and skills on key business concepts and disciplines
- Can connect theory to practical application to use in day-to-day business operations
- Have current knowledge in concerns and issues facing businesses.
All candidates will be considered for the Bournemouth MBA regardless of work experience. Whilst work experience is beneficial, it is not a compulsory requirement. If you do not have the required qualifications please do send your CV with the application form as each application will be considered on its individual merit.
We’ll be selecting the candidates for this course by looking at their applications. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU.
You could be invited to an interview with that MBA Director that could be via Skype or in person. For more information, take a look at our post graduate how to apply pages.
Full entry requirements
The normal requirements for embarking upon a postgraduate taught degree are:
- A good Bachelors Honours degree, 2:1 or above, or equivalent
- Professional qualifications will be considered on an individual basis, please get in touch with the askBU Enquiry Service if you have any questions.
If you lack the formal academic qualifications, there are several alternative routes to follow, some based on experience. Contact the askBU Enquiry Service for more information.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
- IELTS (academic) 6.5 overall with a 6.0 in writing and a minimum of 5.5 in the other three components, or equivalent.
View further information about our English language requirements.
A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.
You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.
With academic expertise drawn upon from across BU’s Faculties, our MBA is constantly evolving to ensure it remains at the forefront of change and advancement in all sectors. This course provides you with a springboard for developing a managerial career.
Some of our Masters of Business Administration graduates are now undertaking roles such as:
- Lead project manager
- Head of economic development services
- Head of information and systems development.
Industries worked in
- Human Resources.
If you want to continue your studies after achieving your MBA, you can look into our range of doctoral programmes.
*The above are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data.
Our staff are actively engaged in research and professional practice in the business sector which is integrated into the teaching of this course. Find out more about some of the staff who will be teaching on the MBA and their research activities.
Dr Milena Bobeva: MBA Director
Dr Bobeva is a key advocate of education innovation through staff-student collaboration and Technology Enhanced Learning. Her subject expertise is multidisciplinary, with key focus on system analysis, business process improvement, blended and e-learning, and performance management. For more than 15 years Milena has actively adopted real-life project-based learning and the use of contemporary information and communication technologies for documenting and marketing the outcomes of student work.
Professor Dean Patton - Professor of Entrepreneurship and Director of the Centre for Enterprise
Professor Patton has worked in the field of entrepreneurship and small firms for some three decades; involved in both the research and the teaching of the subject. His recent research has been closely aligned to government policy that is aimed at developing the knowledge based economy and the commercialisation of research ideas. Dean is also on the Board of Trustees/Directors for the Institute for Small Business and Entrepreneurship (ISBE) and on the editorial board of Entrepreneurship Theory and Practice, the International Small Business Journal and the International Journal of Entrepreneurial Behaviour and Research.
Professor Allan Webster - Professor of Economics
Professor Webster has spent periods of employment as an associate director of an economic consultancy firm and in government. He has advised governments in a large number of emerging economies through consultancy projects funded by, amongst others, the World Bank, the European Union and the UN Development Programme. Countries which he has advised include Abu Dhabi, Azerbaijan, Barbados, Cameroon, Kazakhstan, Namibia and Trinidad and Tobago. His research interests are in the interaction between trade and FDI on the one hand and labour markets on the other. In recent years this has include labour market aspects of tourism.
Richard Li-Hua - Visiting Professor of Strategic Management & Leadership
Professor Richard Li-Hua is the Founder and President of Camot Innovation Academy Cambridge, UK. He is the Founder of China’s Embracing Innovation theory which interprets China’s rising and is well-known for his research on China’s innovation and innovation strategy. With his over 30 years of leadership experiences in global higher education and international business between East and West, he has insightful observations and interpretation about what has happened in the last 38 years between West and East, notably China and how a university/firm can be well positioned in the 21st century.
Dr Julie Robson - Senior Principal Academic
Dr Robson specialises in financial services marketing with a career in the insurance industry, where she worked in a range of management roles including marketing, new product development and research. More recently Julie's research has been extended to include marketing within the banking, insurance, broker and Islamic finance sectors. Julie is on the editorial board of the International Journal of Bank Marketing and is currently chair of the Qualifications Examination and Assessments Committee of the Chartered Insurance Institute (CII) and a past President of the Bournemouth Insurance Institute.
Dr Phyllis Alexander - Principal Lecturer and the Head of Education and Professional Practice
Dr Alexander joined BU in 2007, following a successful twenty-year career as a US Certified Public Accountant. Her professional experiences included general accounting and auditing services with a medium-sized public accounting firm followed by international tax consultancy services with a ‘Big 4’ accounting firm. She remains an active member of the American Institute of Certified Public Accountants and the New Jersey Society of CPAs. Phyllis’ research interests include aspects of personal tax equity and efficiency, financial analysis, environmental reporting and taxation and corporate governance.
Dr Gbola Gbadamosi - Academic Grade 9
Dr Gbadamosi brings international teaching and research experience in Organisational Behaviour and HRM. His background is diverse (from five countries and the UNDP), inclusive of collaborative research and consultancy work in Europe, Asia and Africa.. He is interested in multi-methods research approach having used a variety of quantitative and qualitative methods in his works.
Dr Donald Nordberg - Associate Professor of Strategy and Corporate Governance
For many years Don was a news correspondent and editorial executive at Reuters, living in Germany, Switzerland, the United States and the UK and working on assignment in many countries around world. As Financial Editor, he led development of news services designed for financial institutions, before becoming News Editor for the Western hemisphere and Vice President of Reuters America. His business career involved strategy consulting work for companies including United Business Media, Dow Jones, Hemscott and National Westminster Bank. Don then became an academic, teaching strategic management, corporate governance and international business.
Deborah Taylor - Organisational Behaviour and Leadership Lecturer
Deborah joined Bournemouth University in 2010 having worked within the Investment banking and the recruitment industries. Her teaching is at both postgraduate and undergraduate levels and includes the MBA and Business Studies programmes. Her research interests include psychological ownership, leadership and talent management.
The table below indicates the latest changes to this course.
||Changes to this course
||Where the change was made
2 years part-time (blended learning, on-campus and online) option is suspended for 2016 and 2017 entries
Duration, delivery method
||Elective unit change. Removal of the unit Industrial Economics and addition of the unit Global Economic Challenges
Industrial Economics: Develop your understanding of firm conduct and performance in various market structures. You'll be introduced to a traditional microeconomic analysis of firms and markets, with a focus on imperfect competition and government intervention. You'll also examine more recent developments in this area including pricing, game and firm theory. The unit will also develop your ability to analyse various business practices, such as pricing, advertising and innovation, with reference to the latest research.
||Removal of elective unit, Business Law and Intellectual Property
Business Law & Intellectual Property: Develop your understanding of the commercial legal framework and context in which business operates. You'll evaluate the impact of legal regulation, procedure and practice on business management.