On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.
- Multi-Media Reporting Skills: Develop your skills in researching and reporting news and current affairs in radio, TV and online formats. The unit will nurture your ability to write fluently, concisely and coherently to deadline, develop contacts and sources using traditional and emerging social media techniques, consider intellectual, ethical and professional issues associated with news reporting and execute depth of research and imaginative presentation. Tasks include researching, interviewing and editing, in professional standard newsrooms and studios.
- Journalism in Global Contexts: This unit explores journalism in global contexts, offering insights into the issues relating to gathering and distributing news in - and for - varied news cultures. You'll be challenged to debate the ethical, political, social and cultural dimensions involved in journalism products for national and transnational audiences, which will prepare you to assess journalism in today’s predominantly digital media environment.
- Legal & Ethical Context: Gain an understanding of media regulation, issues with press and broadcasting freedoms and approaches to the role of journalism and journalists, along with their ethical dilemmas and professional codes of conduct. You'll learn what you're legally allowed to report in the UK in situations including court proceedings and council meetings and how to avoid being sued, and consider what might be justified for publication in the public interest. This unit continues in Semester 2.
- Digital Journalism: Insights and practices of multi-media journalism, using a mix of text, radio and TV. You'll become familiar with multiplatform publishing, collaborating in multimedia teams, and develop competence in producing and analysing evolving styles of journalism in many digital forms.
- Professional Placement: A chance to complete work experience at one or more professional news organisations, where you'll develop your understanding of journalistic practices. The placement usually takes place during the Easter vacation and must last a minimum of three weeks. The organisation you work at will be approved by a supervisor, and you'll produce a reflective account of your experience.
Option units (choose two)*
- Digital Magazines: Explore the forms and practices of magazine journalism as it evolves in the digital era. You'll examine regular feature reporting, long-form journalism and news photography across multimedia platforms. You'll also gain skills for producing written and visual content, whilst developing an understanding of the challenges posed by digital media.
- Documentary Journalism: Examine documentary forms and practices in radio and television. Technical workshops in recording and production techniques are also included, and you'll produce an audio or video documentary.
- Environment, Conflict & Crisis News: Investigate the ‘journalisms of crises’. This includes environmental disasters, war, terrorism and other conflict situations that are an integral part of media coverage. You'll gain insights into the ways journalists report such news, the constraints they work under, and the potential influence their reporting could have on the crisis concerned. The intention is to equip you with the theoretical knowledge and essential journalistic skills required to function in an informed, self-reflexive and safe manner in crisis situations.
- Investigative Journalism: The history and practice of investigative journalism, and how it's applied to traditional and online media. You'll gain skills for reporting this way, be exposed to a variety of writings and approaches to the genre and gain insights into the key issues and debates around such journalism.
- New Media Innovation: Explore areas where journalism and new media overlap. There's a focus on how new media innovation helps different forms and practices for news production, distribution, consumption and interaction. You'll engage with key issues and debates facing a networked media landscape, where audiences as passive consumers make way for collaborative reporting and crowdsourcing. Ways new media can complement and improve existing journalistic processes will be at the forefront, including data journalism, increased transparency and accountability, mobile news applications and augmented reality. You'll gain an understanding of how to undertake developing online civic media projects for journalistic purposes.
*Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.
- Dissertation or Journalism Project: You'll complete a self-conceived piece of independent research and produce an extended essay or journalistic production under the guidance of a nominated supervisor. You'll critically explore key issues and debates in journalism studies and develop a more specialised understanding in an area of your choice. There will be an opportunity to consider the relationship between journalistic practice and digital technologies. If you choose the Journalism Project, you'll produce a reflective submission linked to your practical project. You'll also be integrating, synthesising and extending the skills and knowledge you've gained so far and be able to prove you've met the intellectual, technical and personal skills demanded of a Master’s graduate. You can take this unit as distance learning, subject to your supervisor's approval.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Download the programme specification for MA Multimedia Journalism.
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
An exciting and valuable part of your studies with us is the opportunity to do at least three weeks of professional placement. This takes place during breaks in the course.
The Faculty of Media & Communication have a range of established, high-profile contacts which offer excellent placement opportunities.
Our students have previously worked for:
- Press Association
- Sky News
- Associated Press
- The Independent
Background and experience
For MA Multimedia Journalism we are looking for applicants who:
- Enjoy working with other people
- Want to make a difference with their lives
- Are flexible with time and energy levels
- Are creative, and critical
- See their future in journalism
- Are curious and open-minded.
We want to know about you and why you think journalism is valuable and distinctive in the evolving globalised world and how you adapt to stress and creative pressures. We are also very interested to know how you think technology links to the work of the modern journalist. Of course we need to know of any journalism experience you have had or any experience that shows your suitable skills in communication and sharing ideas.
A special interest or passionate commitment to international issues or sports can be useful to inspire your journalism.
We'll be selecting the candidates for this course by looking at the information in your application form. You need to show us your tenacity, strong critical ability and understanding of the purposes of journalism.
We may wish to explore this further by inviting you for an informal interview which could be in person or by Skype or telephone (depending on your location).
Please make sure your application stands out from the crowd and leaves us in no doubt why you want to come to Bournemouth University and why you want to study Multimedia Journalism.
For more information, take a look at our how to apply pages.
Full Entry Requirements
The normal requirements for embarking upon a postgraduate taught degree are:
- Qualification equivalent to a UK Honours degree 2:1 or above
- Applicants encouraged to provide details of relevant work experience
- Interview required
If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the AskBU Enquiry Service for more information.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
- IELTS (Academic) 7.0 overall with 6.5 in writing and 6.0 in all other components or equivalent.
View further information about our English language requirements.
A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.
You can also find further details of the international qualifications we accept, and what level of study they apply to, on our study postgraduate entry requirements page.
In this course you'll cover radio, television, print and online journalism, which will prepare you for a fast-changing industry where emphasis is placed on multi-media.
Given the range of skills they develop through this course, our graduates have gone on to work across various media and often make rapid progress into senior positions.
Some of our Multimedia Journalism graduates are now undertaking roles such as*:
- TV reporter
- Radio producer
- Online content editors
- Social media consultant
- Multimedia journalist
Among the companies that our graduates have worked for are*:
- Press Association
- Al Jazeera
- Associated Press
Industries worked in
If you want to continue your studies after achieving your Master's, you can look into our range of doctoral programmes.
*All information shown has been taken from Destination of Leavers from Higher Education (DLHE) or BU institutional data unless otherwise stated.
Our staff are actively engaged in research and professional practice in the multimedia journalism sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.
Louise Matthews is framework leader of postgraduate journalism, programme leader of MA Multimedia Journalism degree and senior lecturer in multimedia journalism,with over 30 years of professional journalism experience.She is also undertaking doctoral research on social media (Twitter) engagement with particular focus on its different communication uses by police officers.
She has worked as an NCTJ-trained journalist since 1984 in print and TV news media, in UK, New Zealand, and Germany. Previous work includes NZ correspondent (stringer) for The Sunday Times, regular shifter at the Daily Mirror, freelance for Channel 4 online, staffer at Television New Zealand and a range of magazines and newspapers including Express & Star (West Midlands), Birmingham News & New Zealand Herald. She also worked for the NZ Department of Conservation and the NZ Police as media liaison officer.
Her publications include co-author Sports Journalism & Social Media in 'Journalism:New Challenges'(2013). She has lived in UK, NZ and Berlin.