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MA Creative & Media Education (Online)

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MA Creative & Media Education (MACME) is a unique course, aimed at those teaching creative and media subjects in schools, colleges and universities worldwide, as well as industry practitioners looking to move into teaching and training.  The MA is also suitable for those working in related educational support roles, such as learning technologists or teachers of other subjects, who are interested in using media and new technology creatively in their practice.

MA Creative & Media Education aims to provide you with new knowledge and skills relating both to current debates and practices in education, underpinned by the latest pedagogic research. Graduates from MACME have published their work in peer-reviewed academic journals and have presented at international conferences. Many MACME graduates are now pursuing doctoral research.

MA Creative & Media Education, is a part-time, distance-learning programme, which runs across 18-months. The programme consists of regular individual tutorials, both face-to-face and online, as well as four intensive, two-day residentials, held at BU’s Faculty of Media & Communication. The residentials typically feature masterclasses with leading figures from media and creative education. The MA provides opportunities to design pedagogic interventions and it will enable you to produce learning and training resources for your own professional context.

You will join a community of practitioners, teachers and educators, all sharing good practice and working collaboratively to address common issues around creative and media education. The time you spend at work contributes directly to the requirements of the programme; what you learn immediately feeds into your professional practice. Each assignment is designed around your own pedagogic aspirations and goals, so that areas your professional practice become viable research projects. 

Key information

Next start date:

September 2018, January 2019


Bournemouth University, Lansdowne Campus


18 months part-time

Relevant subjects:

Art, Animation, Communication Studies, Computing, Cultural Studies, Dance, Drama, English Literature, Gaming, Graphic Design, Information Technology, Film Studies, Media Studies, Music, New Technology, Photography, Publishing, Radio Studies Scriptwriting,

Entry requirements:

We are looking for practitioners, teachers, college lecturers, trainers and others in relevant educational support and development roles, who wish to develop their knowledge and skills. Bachelors Honours degree with 2:2 in any subject, or equivalent. 

International entry requirements:

If English is not your first language you will need IELTS 7.0 (Academic) or above. For more information check out our International entry requirements.

Course details

The course consists of the following five units, each of which last 12-weeks and commences with a two-day residential at Bournemouth University’s Faculty of Media & Communication.

Creative Media Contexts: The aim of this unit is to develop the your knowledge and critical understanding of the current state of the creative industries, and their relationship to education. This analysis will be informed by a technological understanding of contemporary creative practice, identifying key events which led to change whilst considering the impact of these changes on curriculum development, course design, training and employability.

In doing so, you will also critically examine the impact of your new knowledge on your teaching practices, and develop new teaching material in responses to changes in contemporary creative practice.

Creative Media Practices: This unit aims to give you the opportunity to produce a creative artefact and to contextualise this experience within your own teaching practices. This artefact must critically interrogate, respond to, or be directly informed by a conceptual or theoretical idea. The artefact must also clearly have utility as an educative resource, in a clearly defined learning context.

Creative Media Pedagogies: The aim of this unit is to identify and critically evaluate emerging issues in the teaching of media and allied creative subjects. You will extensively research pedagogic theory and develop new ways of applying and extending this knowledge. You will be required to design interventions in their own professional contexts, directly informed by relevant theories of learning, through the evaluation of appropriate literature and through action inquiry or another appropriate research methodology.

In doing so, you will also critically examine the impact of your new knowledge on your teaching practices.

Major Project: The aim of this unit is for you to identify and describe an area of your own professional practice, which you consider problematic or contentious. You are then required to fully research this area of your own professional context and to design an appropriate intervention, drawing on pedagogic and conceptual theory, for the purpose of improving practice in this area.

A coherent strategy must be produced to address the problem, which is defended in a viva voce examination.

Exhibition: The aim of this unit is to enable you to demonstrate your understanding of current developments in creative and media pedagogy, and your ability to research and implement solutions to current problems - in particular, your ability to identify, research and provide solutions to significant future challenges.

You will communicate this through an exhibition of either one previous project, or a combination of projects linked by a common theme, presented to a selected audience of peers and other stakeholders. This event will enable you to demonstrate and reflect upon the significant learning journey you have undertaken. An appropriate feedback mechanism must be designed, to inform a critical evaluation of the effectiveness of the exhibition.


The dates for these units are as follows:

  • Friday 12th - Saturday 13th January 2018: UNIT2 'Creative Media Practices' Residential
  • Friday 4th - Saturday 5th May 2018: UNIT3 'Creative Media Pedagogies' Residential
  • Friday 14th - Saturday 15th September 2018: UNIT4 & 5 'Major Project' and 'Exhibition' Residential

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Download the programme specification for MA Creative and Media Education.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Entry requirements

Entry Requirements

Bachelors Honours degree with 2:2 in any subject. We are looking for practitioners, teachers, college lecturers, trainers and others in relevant educational support and development roles, who wish to develop their knowledge and skills.

International entry requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS (Academic) 7.0 with a minimum of 6.5 in each component of writing, speaking, listening and reading, or equivalent.

View further information about our English language requirements.

A number of pre-sessional English and preparatory programmes are offered through our partner institution, Bournemouth University International College, and will get you ready for study at BU at the appropriate level.

You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.

How to apply

If you would like to study for a postgraduate qualification, you can apply directly to Bournemouth University (BU) using our online application form. For more information, take a look at our post graduate how to apply pages. 

Awaiting exam results

If you are awaiting results for examinations (including IELTS) or have not yet taken them, you can still apply. You just need to indicate clearly on your application when you are taking your exams and when you will obtain your results.

Providing evidence of qualifications

Please do not send original transcripts along with your application, we only require copies to assess applications. Should you be successful in your application, you will need to present your original documents at enrolment. We will not be held liable for loss of original documentation sent during the admissions process.

What our students say

Journalism Lecturer, Canada

Choosing to do this is probably one of the top three best decisions I’ve ever made.

What our students say

Musician and Sound Lecturer, Ireland

I wanted to…thank you for all your hard work when you helped me complete my MA.

What our students say

Editor & Associate Professor, Canada

[MA Creative & Media Education] changed my life giving me confidence, knowledge and a desire to learn. I aim to do my PhD. Something I never thought imaginable. Thank you for everything.

Additional information

Purbeck House common room

International students

We have a strong international student community. Find all the practical advice and information you need here.