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MA Creative Media Arts: Data and Innovation

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Please note this course is not recruiting for September 2018

The MA Creative Media Arts: Data and Innovation is designed to respond directly to your needs as someone with the ambition to build a career in one of the growth sectors in the UK: the creative and cultural industries.

The course delivers a unique combination of media art and design methodologies alongside basic management and business analytics, to help you build a successful career or venture within this dynamic sector. The curriculum has been developed in response to important research findings, demonstrating that growth in the wider economy is being driven by a creative sector founded on a fusion between digital technologies, creative practice and the wider arts and humanities. It’s what we call the “fusion hypothesis”. Drawing extensively on this concept, we have developed a programme that brings the cultures of art, technology and enterprise into new and generative combinations. 

With its emphasis on focused innovation and rapid prototyping the course is unusual in combining a critical media arts perspective with a deep understanding and engagement with the business-led dynamics of the creative industries.

The course is delivered in the context of Bournemouth University’s world-renowned Faculty of Media & Communication, known for its contacts at the heart of the media industry. The programme has been developed and led by leading practitioners from media art, contributing business-led research and development insights from the design sector aimed at developing advanced enterprise and creative projects. The image at the top of this page was taken at the Museo Jumex in Mexico City and features work entitled Squidsoup by Liam Birtles, one of the senior lecturers on this course, just one example of the international reach our team has in this field.

Studying this Master’s degree is an ideal next step for applicants from both creative media and the arts and humanities, including areas such as graphic design, visual communications, fine art, performance, audio and sound, and theatre and media production, as well as those from interdisciplinary non-creative backgrounds, such as computer science, geography and engineering, who can demonstrate interest through a creative portfolio or other work experience.

You may have an undergraduate qualification in a related subject or may be able to show your suitability for this programme of study through associated work experience or evidence of and outputs from other related activities.

Key information

Next start date:

September 2019


Bournemouth University, Talbot Campus


1 year full-time

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject, or equivalent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS 6.5 (Academic) or above. For more information check out our full entry requirements.

Course details

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.

You will work across a varied range of contemporary media fields during this course.

Download the programme specification (pdf 499kb)

Entry requirements


The knowledge and skills you will gain from this degree are advanced at this level and are in high demand from a variety of creative and cultural industries. These include digital arts, digital media design, digital product development, digital media and print, advanced web and mobile media, exhibition design, sonic and audio arts, and independent film production.

Further study

If you want to continue your studies after achieving your Master’s, you can look into our range of doctoral programmes.

View our doctoral programmes

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the new Postgraduate Loans Scheme, offering up to £10,000 of support (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students