Corporate Communication is an all-encompassing term referring to businesses, government bodies and not-for-profit organisations (Non Governmental Organisations), and is increasingly replacing the terms public relations and public affairs in the communication industry.
The Faculty of Media & Communication has extensive experience in the research and teaching of corporate communication and public relations, having been one of the first UK universities to launch undergraduate studies in PR in the late 1980s.
This course draws on the expertise of academics who are engaged in leading-edge research and consultancy work, and you will benefit from studying in a department with an excellent reputation within the industry, as well as strong links with both the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA). It is also accredited by the Institute of Direct and Digital Marketing (IDM) and there is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the degree course.
During the course you'll have the opportunity to specialise in a variety of areas of communication management, whilst developing insights into the latest techniques used in communication research, planning and evaluation.
A professional ‘Boot Camp’, with the collaboration of public relations and communication agencies and relevant professional associations, will offer you the opportunity to be embedded within agencies or in-house communication departments for up to two weeks, typically in London. By the end of the two weeks, you will be able to draw on real-world experience and will be able to start to develop your professional career, capitalise on networking opportunities and evaluating and planning your own career trajectories.
Next start date:
September 2018, September 2019
Bournemouth University, Talbot Campus
1 year full-time, or 2 years part-time
Institute of Direct and Digital Marketing (IDM)
PR, Marketing Communication, Business Studies, Communication, Media
A Bachelors Honours degree with 2:2 in a required subject, or equivalent. For more information see our full entry requirements.
International entry requirements:
If English is not your first language: IELTS 6.5 (Academic) or above. For more information see our full entry requirements.