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MA Advertising

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  • Delivery:
    Full time according to Funding Council definitions

This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist.

The course features an advertising ‘boot camp’ where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry.

MA Advertising has academic, professional and practical relevance and our Faculty of Media and Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections and is endorsed by the Institute of Practitioners in Advertising (IPA), Design and Art Direction Awards (D&AD) and the Institute of Direct and Digital Marketing (IDM). 

Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.

Interested in studying this course part-time? Enquire now.

Key information

Next start date:

September 2018, September 2019

Location:

Bournemouth University, Talbot Campus

Duration:

1 year

Accreditations:

Institute of Practitioners in Advertising (IPA), D&AD, EACM and the Institute of Direct and Digital Marketing (IDM)

Required subjects:

Advertising, marketing, or communications

Entry requirements:

A Bachelors Honours degree with 2:2 or equivalent in a required subject. For more information see our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.5 or above. For more information see our full entry requirements

Accredited by:

Course details

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.

Download the programme specification (pdf 543kb)

Entry requirements

Careers

This course will give you a clear appreciation of the strategic dimensions of Advertising and the management of creativity. Upon completing this course, you will possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques.

After completing this course you’ll be prepared to work agency- and client-side. Some of our graduates can be found working in top agencies including Saatchi & Saatchi, Fallon and Ogilvy Mather, and for clients in a wide range of industries from entertainment to automotive.

All information shown has been taken from Destination of Leavers from Higher Education (DLHE) or BU institutional data unless otherwise stated.

Our staff

Our staff are actively engaged in research and professional practice in the advertising sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the new Postgraduate Loans Scheme, offering up to £10,000 of support (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Find out more about living expenses for postgraduate students