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Leadership & Management

  • Delivery:
    Part-time
  • Credits:
    20

This Build your own MA (BYOMA) short course will enable you to develop a critical understanding of the nature of work organisations, their structure, management and leadership from a variety of theoretical perspectives to consider how such ideas can be applied to leading and managing your own or other organisations. You will write a piece of analytical work or develop a framework to inform both reflections on leader and manager processes in your own organisation and also personal choices about how to act in the situations you encounter.

On this course you will draw on your own experiences of the working environment and the course content will be influenced by this input. In exploring how both historical and contemporary organisations are managed and led.

You will be encouraged to draw on these theories to analyse your own employing organisation and managers’ activities within it, as well as your own organising and managing strategies.

Key information

Next start date:

Not currently scheduled, please enquire

Location:

Bournemouth University, Lansdowne Campus

Duration:

2 day creative retreat followed by 7 weeks of online learning.

Entry requirements:

This course is open to media professionals with an undergraduate degree and the required work experience in a relevant industry and to non-graduates with significant and relevant work experience who can demonstrate an ability to both complete and benefit from the course. If English is not your first language you'll need IELTS 7.0 (Academic) with minimum 6.5 in writing and 6.0 in the other 3 components or equivalent. For more information check out our International entry requirements.

Course details

Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real life experiences with the other like minded professionals. As a result each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course.

This short course will examine topics such as:

  • The importance and role of organisations (including media and creative organisations) and their impact
  • The history and definitions of organisation theory and behaviour
  • Definitions of leadership and management and the potential differences between the two
  • Different types of organisation structure and the relevance of structure to organisation efficiency and strategy.

Programme Specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

View the programme specification for Build Your Own MA (BYOMA) - Media Short Course Framework.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Assessment

Following the creative retreat, you will have the opportunity to further develop your knowledge with seven weeks of supported online study. During this time, you will take part in a variety of online exercises, forums and projects which culminate in the submission of an assignment (equivalent to 5,000 words), the specific subject matter and content of which will be determined by your interests and professional context.

Successful completion of this assignment will gain you 20 Masters level credits. If you go on to participate in and pass more of our courses you can build your own tailored postgraduate qualification. Strengthen your CV and widen your skills base at the same time.

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How you study

Designed to be flexible to the needs of working professionals, this course minimises your time away from the workplace. You just need to join us for a two day creative retreat, typically a Friday and Saturday in Bournemouth which kick starts the course and gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two days but a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.

The retreat provides a firm foundation for the following seven weeks during which you will further develop your knowledge and explore the concepts in more detail - using our online learning environment and discussion forums. The supported online study helps to prepare you for the academic assignment (equivalent to 5000 words), the specific subject matter and content of which is determined by your interests and professional context. On successful completion of this assignment you will be awarded 20 academic credits (level 7 - Masters/Postgraduate level) which you can use to build your own tailored postgraduate qualification by undertaking other Build Your Own MA (BYOMA) media short courses.

With BYOMA courses available in the areas media management, creative media, journalism, computer animation, marketing communications and creative education, you can mix and match courses to suit your own needs and interests. Complete three of these courses (60 level 7 credits) to achieve a Postgraduate Certificate, six courses (120 level 7 credits) for a Postgraduate Diploma or go on to take the Masters Project (40 level 7 credits) and Exhibition (20 level 7 credits) for a full Masters (180 level 7 credits).

Additional information

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