On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.
In your first year, you'll look at a variety of subjects will to help you understand the wider sporting context.
- Financial Reporting for Sport: An introduction to the techniques used for recording and reporting on financial information in a small business, sports club or society. You'll develop problem-solving, numeric and analytical skills.
- Operations Management: The practical management of sports facilities, covering operational ideas about sports management. You'll investigate the development of sports management as a profession and look at current legislation and practice. You'll be introduced to the importance of planning and resourcing in a sports management role.
- Research Skills: Gain the academic skills you'll need in higher education. You'll learn about how to find and use academic literature and the best ways of submitting your work.
- Social Perspectives in Sport: Learn about social issues in sport, including how sociological theories can be applied to sports. You'll develop skills to help you place your own sporting experiences in a sociological setting.
- Health & Fitness Management: The inner-workings of fitness centre management, and the challenges this industry faces. You'll learn why it's important to adopt a client-centred approach when working within the health and fitness industry.
- Sport Marketing: You'll be taught about the links between a strategic approach to marketing in a dynamic and complex service industry, the relevance of marketing planning for a sports organisation and how to use marketing tactics. You'll develop intellectual skills that are subject specific and transferable.
In year 2, you'll gain more subject specific knowledge and the skills you'll need to work effectively during your industrial work placement in year 3.
- Research Methods: How research is important for understanding sport. You'll gain skills for collecting, analysing and presenting data. You'll learn about research ethics, and appreciate the diverse nature of research activity in sport contexts.
- Events Management for Sport: You'll learn about different event management theories and how to practice them, whilst developing a positive attitude to risk-taking and entrepreneurship through creative and innovative thinking. The unit draws on other disciplines, including finance, marketing and resource management.
- Financial Appraisal for Sport: Gain the skills you'll need to effectively plan, monitor and control finances in the sport sector. You'll develop short and medium-term strategic decision making defined by financial criteria, along with problem-solving, numeric and analytical skills.
- Personal & Professional Development in Sport: You'll be taught about the relationships between personnel and human resource management in the management of people in sport organisations. You'll learn about the range of personnel and human resources practices in sport organisations, and the legal frameworks which govern the management of people in sport organisations.
- Consumer Cultures for Sport: Consumer cultures, consumption practices and consumer theories in the spot industry. You'll get opportunities to analyse the processes that influence human behaviour and modern issues in consumption, culture and society.
- Managing Sports Development: This unit is designed to provide you with a contextual understanding of sport policies, processes and practices involved in the management of sport development in England. The unit will analyse the structure and systems of sport governance and the operational functions of national sports organisations.
- Placement: A (minimum) 30-week supervised work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment. Our Sport and Physical Activity Research Centre has excellent links with sporting organisations, health and fitness clubs and national governing bodies in both the UK and Australia. This includes Sport England, UK Sport, David Lloyd, Fitness First, Holmes Place and the Australian Institute of Sport.
In your final year, you'll get the opportunity to merge your academic and industrial skills and choose a unit that reflects your interest.
- Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You'll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You'll develop a critical attitude to research methods, and the ethical issues associated with researching.
- Consultancy Project: Gain skills in researching a business problem, identifying solutions and making proposals that satisfy a corporate client’s needs and circumstances.
- Strategic Sport Management: Learn how to manage a service-based organisation in a dynamic environment. You'll develop intellectual skills that are subject-specific and transferable.
Option unitis (choose two)
- Critical Notational Analysis in Sport: Learn how to apply notational analysis techniques within the coaching field and also how to write appropriate research papers to further the knowledge of performance analysis in the field of sport.
- Managing Performance Coaching: Study the elite athlete and the performance environment. You'll learn to effectively identify and manage lifestyle, performance and training issues in the performance environment.
- Marketing & Corporate Communications: Learn how to identify and manage marketing communications issues in business environments, with an emphasis on service sector issues.
- Professionalism & Leadership: Improve your professionalism through personal reflection, group feedback and experiential learning. Analyse your leadership and management skills in situations you might encounter, and identify opportunities in large companies and training schemes.
- Small Business Management: Learn about the role of small businesses in the economy, along with their aims, strengths and weaknesses. You'll develop enterprise awareness and an entrepreneurial mindset, which will help you assess business opportunities.
- Sport, Physical Education & Pedagogy: Learn about the skills necessary for teaching and studying physical education. You'll look at key meanings of teaching and pedagogy, and the relationship between theory and practice of teaching young people.
- Sport Tourism: Develop your understanding of sport tourism and demands for it. You'll explore supply structures and the impacts and responses of sport and tourism providers.
- Critical Sport Development: Theoretical approaches to sport development and how this relates to sport development practice. You'll be encouraged to critically analyse and challenge notions of sport development.
- Digital Marketing: This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles.
- Financial Management: An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations.
- Hospitality Management: The hospitality industry meets the needs and expectations of businesses and leisure users through a range of service providers. This unit will develop your understanding of the hospitality industry in economic and operational terms, and you'll learn about vital features for the day-to-day management of hospitality units.
- Performance Analysis in Coaching: Performance analysis in sports coaching and performance sport. You'll learn how to apply various analysis techniques for performers and coaches and the ability to give appropriate feedback from your findings.
- Sport & the Law: Explore and analyse sport in a legal context. You'll be able to look at how the law can affect the way sports and sporting events are devised and managed. You'll analyse key areas of the English Legal System and how European and International Law influences sports.
- Sport, Leisure & Politics: Learn about modern meanings and understandings of how sport and politics are linked within wider political and leisure industries. It explores political contexts to make sense of sport as a representational human activity loaded with sensitive values and an alternative environment for interaction.
- Sports Marketing: The sports sector is a significant part of international, national and local business. This unit will develop your understanding of this sector in economic and operational terms, and you'll learn about vital features for the day-to-day management of sport.
Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.
Scheduled learning and teaching activities
The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments. The hours below give an indication of how you can expect to spend your time during each year of this course.
Year 1 – 22% of your time will be spent in timetabled learning & teaching activities
- Learning and teaching: 234 hours
- Independent learning: 966 hours
- Non-assessed learning and teaching: 42 hours
Year 2 – 20% of your time will be spent in timetabled learning & teaching activities
- Learning and teaching: 234 hours
- Independent learning: 966 hours
- Non-assessed learning and teaching: 4 hours
Year 3 (placement year)
- Learning and teaching: 146 hours
- Independent learning: 1054 hours
- Non-assessed learning and teaching: 5 hours
Year 4 - 13% of your time will be spent in timetabled learning & teaching activities
56% of the course is assessed by coursework
- Year 1: 52%
- Year 2: 77%
- Year 3: 0% (placement year)
- Year 4: 93%
Throughout the course you will be assessed by coursework culminating in your final year research project, but you will also undertake group work and written exams.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
View the programme specification for BSc (Hons) Sports Management.
Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.
All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career, therefore we now offer every new student the opportunity to undertake an industrial placement as part of their course. You can also choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market. Possible overseas locations for the placement include Europe, notably Spain, Portugal, France and Germany, but also Australia and North America.
The Faculty has dedicated placements advisers, whose job it is to assist students in getting the most out of their period in industry. It is a very important decision to select the placement that is relevant to your studies and your individual career aspirations.
Our students perform very well on placement and a number of firms return to us year-on-year to source BU placement students.They work in roles such as Assistant Manager, Business Development Specialist, Marketing, Sales & PR Intern, Events & Operations Assistant and Team Leader.
Our students have previously worked for:
- The Gym Group
- Teddy Tennis
- AFC Bournemouth
- Active Dorset
- England Netball
- West Ham United FC
- Woodcote Park Golf Club.
Why not read about some of our students’ experiences?
If you will need a Tier 4 student visa to study in the UK, please be aware that the immigration rules do not allow you to do a paid work placement as a sports coach.
All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Background and experience
For this course we are looking for applicants who:
- Show passion for developing and working within the sports industry
- Show signs of developing into a well-rounded leaders and team players
- Want to learn about the management issues surrounding the sports industry
- Have a passion for working with people in order to bring the best out of them
- Are looking to develop themselves as people.
Students on this course will typically have a sports background and knowledge of business concepts along with a proven ability to work creatively, in groups and individually.
We look for motivated and innovative thinkers who are familiar with current practice in the sports industry and want to examine the management structure and people involved in running sports organisations and businesses.
We would encourage applicants who are interested in new ideas, can express themselves well in writing, work well in groups and can demonstrate a wide range of sporting interests.
We’ll be selecting the candidates for this course by looking at their UCAS applications; there are no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on our how to apply webpages.
Our offer making process
Our offer making will typically be based on your three main graded qualifications, including any required subjects. Additional study may be valuable for breadth of study, and we will look at a range of qualifications and subjects, including the Extended Project Qualification and General Studies, although these may not be part of our offer.
If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) and the rest of the application to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will still confirm your place.
How we'll assess your application
We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, predicted grades, reference and personal statement, and in some cases, your performance at an interview/selection test.
If you meet one or more of our contextual data indicators for educational disadvantage (such as being in care, living in a low participation neighbourhood or in an area with less advantaged socio-economic characteristics), your offer could be between 6-20 points below the published tariff.
Unconditional offer scheme
Our Unconditional Offer Scheme seeks to reward exceptional applicants who are predicted to achieve top academic results. The scheme is offered to applicants on all courses who are predicted AAA at A-level/triple Distinction in BTEC Extended Diploma, or above, or equivalent, subject to any course selection measures and meeting other entry criteria (i.e. required qualifications). What’s more we’ll recognise your achievement if you meet these grades with an Academic Excellence Scholarship from £1,500 when you arrive*.
We believe that unconditional offers will reduce pressure on applicants who will continue to strive to achieve the best grades possible. Excellent grades will become a part of applicants’ CVs and are also required for BU’s scholarships. International qualifications are considered in the scheme; however applicants must satisfy the English language requirements. *Our scholarships are subject to terms, conditions and eligibility criteria, detailed on our scholarships pages.
2017 entry requirements
The new UCAS Tariff will be used for September 2017 entry.
The entry requirements for this course are 104 to 120 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: DMM
UCAS have created a helpful calculator so you can calculate points to use for courses starting from September 2017 onwards.
GCSEs: This course requires a minimum of 4 GCSEs grades A* - C (or grade 4 or above in the newly reformed GCSE grading) including a Science or Physical Education, English and Maths or equivalent qualifications.
Numeracy and literacy: We need to be sure that you can express yourself in written English and have basic numeracy skills. We look at Level 2 of the National Qualifications Framework, which includes GCSEs, iGCSEs, Key Skills and Functional Skills Level 2. If you do not have formal qualifications to this level or have alternatives, we may still be able to consider your application – please contact the askBU Enquiry Service to find out more.
Other qualifications: We have outlined below other qualifications that we consider for this course. If you are studying a qualification that is not listed, please contact the askBU Enquiry Service – it may be that we can still consider it.
Access courses: BU welcomes Access to HE Diploma applicants. This course requires applicants to Pass the Access to HE Diploma (with 60 Credits - at least 45 at level 3, remainder at level 2 or equivalent). Any combination of grades to meet the overall tariff is acceptable.
- Extended Diploma: This course requires Distinction, Merit, Merit
- Diploma: This course requires Distinction, Merit in addition to an A-Level Grade C to achieve the overall tariff.
- 90-credit Diploma: The 90-credit Diploma will be accepted as part of your overall tariff but it must be accompanied by A-Levels or equivalent qualifications.
- Subsidiary Diploma: This course requires a Distinction in addition to two A-Levels in relevant subjects to achieve the overall tariff.
A combination of BTEC qualifications to meet the overall course tariff is also acceptable.
Cambridge Pre-U Diploma: We welcome applicants studying the Cambridge Pre-U Diploma or a combination of Pre-U subjects and A-levels.
European Baccalaureate: Applicants are required to achieve a minimum score of 71 - 75% overall.
International Baccalaureate (Diploma): The IB Diploma is welcomed as part of the International Baccalaureate (IB). This course requires 28-31 points including 5 points from each of the 3 Higher Level subjects
Scottish qualifications: Scottish Advanced Highers, Scottish Highers and other Scottish qualifications are all welcomed providing that your results meet the overall course tariff.
Welsh Baccalaureate Advanced Diploma: The Welsh Baccalaureate Advanced Diploma is welcomed alongside A-Levels or equivalent, to meet the overall course tariff.
OCR Level 3 Cambridge Technical Qualification: The OCR Extended Diploma or a combination of one Diploma + one Introductory Diploma is acceptable for entry to this course.
Extended Diploma: This course requires Distinction, Merit, Merit.
Other combinations of OCR Level 3 Cambridge Technical qualifications to meet the overall course tariff may be acceptable.
Extended Project Qualification: The grade achieved for the Extended Project may be taken into account when considering whether or not to accept a candidate who has marginally failed to meet the conditions of their offer.
Deferred entry: We are happy to consider applicants for deferred entry.
International entry requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
- IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
View further information about our English language requirements.
If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course. Successful completion of our Pre-Sessional English course will meet your English language requirement, without the need to re-take IELTS.
Academic entry requirements
You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.
We offer a number of preparatory programmes through the Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.
This degree will prepare you for work in a variety of sporting settings nationally and internationally. 90% of our graduates are in work or further study within six months of finishing their course, earning an average £20,000 per year and taking on a wide range of roles. You'll develop management skills with a focus on a sporting setting, and our graduates are now undertaking roles such as:
- Assistant manager
- Digital marketing assistant
- Events coordinator
- Marketing & PR executive
- Project manager.
Former students have gone on to work for the likes of Manchester United FC, Milton Keynes Dons, DC Leisure, Fitness First, Elite Sports Promotions, The Kia Oval Cricket Club, British Ski and Wake Board, AFC Bournemouth, Open Golf Championship and Messe Frankfurt, among many others.
This course is professionally recognised by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and on completion of your degree you will be awarded at least a level 3 certificate of professional practice from the organisation. This will make you stand out to potential employers in this competitive sector.
Industries worked in
Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our postgraduate section for further details about our range of Master's degrees.
All the above information is taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Our staff are actively engaged in research and professional practice in the sports sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.
Dr Ian Jones
The Head of the Department of Sport and Physical Activity
Ian's areas of interest are sporting identities, sport fan behaviour, the phenomenology of well-being, and research methods for sport. He is author of Research Methods for Sport Studies which has been translated into several languages, and co-author of Qualitative Research in Sport and Physical Activity.He is a member of the editorial advisory boards for Leisure Studies, The Journal of Sport & Tourism, the Journal of Hospitality, Leisure, Sport & Tourism Education, and the International Journal of Festival and Event Management, and has acted as reviewer for a number of journals including The Journal of Sport Management, Leisure Studies, Leisure Sciences, The International Journal of Sport Management, the International Review for the Sociology of Sport, Sociology of Sport, and The European Journal of Sport Science.
Senior lecturer in Sports Business and Administration
Paul specialises in the areas of Sport Management and Finance. He currently holds the post of Head of Education and Professional Practice for the Department of Sport and Physical Activity. Paul has a keen interest in the business of motor sport and has worked on BU's behalf within a British Touring Car Chanpionship team and with the organisers of the Rallye Sunseeker.
Dr. Tim Breitbarth
Pathway leader for BSc (Hons) Sports Management
Dr Tim Breitbarth worked in various corporate communications and marketing roles in Germany, New Zealand and the United States, before joining Bournemouth University/UK in 2012. He has published widely, especially in the fields of sport marketing, strategy, sustainability and organisational performance. In addition, he has been on the editorial board of international journals, and has much experience in organising and chairing international conference workshops and as invited speaker in more than 10 countries. Regularly, Tim appears in international media. Also, he is a board member of the European Association for Sport Management.