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BSc (Hons) Sports Management

MSc Sport Management
  • Clearing
  • UCAS Code:
    N290
  • Institution:
    B50
  • Delivery:
    Sandwich (Thick) out of college.

Places still available to study with BU this September

We have greater flexibility with our entry requirements during Clearing, so let’s talk about your future with BU. Call us on +44 (0)1202 966777.

We've developed this dynamic course following extensive consultation with numerous industry bodies, including Sport England, CIMSPA and various national governing bodies to make sure it's as relevant as possible to the ever-changing sports industry.

As a result, this course has a blend of academic and practical elements combining to produce well-rounded graduates who are ready for the world of work. You’ll gain varied practical experience throughout your course thanks to your 40-week placement (or a minimum of 30-weeks for 2017 entry). The course covers all aspects of sport, management and business, something that many graduates lack according to our contacts in the industry.

Key information

Next start date:

September 2016, September 2017

Location:

Bournemouth University, Talbot Campus

Duration:

4 years, including a 40-week placement (or a minimum of 30-weeks for 2017 entry)

Relevant subjects:

Sports Management, Sports Studies, Business Studies, Physical Education

Entry requirements:

Places still available to study with BU this September

We have greater flexibility with our entry requirements during Clearing, so let’s talk about your future with BU. Call us on +44 (0)1202 966777.

For 2017 entry, please check the full entry requirements below.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent. For more information check out our international entry requirements page.

Course details

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.

Year 1

In your first year, you'll look at a variety of subjects will to help you understand the wider sporting context.

Core units

  • Financial Reporting for Sport: An introduction to the techniques used for recording and reporting on financial information in a small business, sports club or society. You'll develop problem-solving, numeric and analytical skills.
  • Operations Management: The practical management of sports facilities, covering operational ideas about sports management. You'll investigate the development of sports management as a profession and look at current legislation and practice. You'll be introduced to the importance of planning and resourcing in a sports management role.
  • Research Skills: Gain the academic skills you'll need in higher education. You'll learn about how to find and use academic literature and the best ways of submitting your work.
  • Social Perspectives in Sport: Learn about social issues in sport, including how sociological theories can be applied to sports. You'll develop skills to help you place your own sporting experiences in a sociological setting.
  • Health & Fitness Management: The inner-workings of fitness centre management, and the challenges this industry faces. You'll learn why it's important to adopt a client-centred approach when working within the health and fitness industry.
  • Sport Marketing: You'll be taught about the links between a strategic approach to marketing in a dynamic and complex service industry, the relevance of marketing planning for a sports organisation and how to use marketing tactics. You'll develop intellectual skills that are subject specific and transferable.

Contact hours

The hours below give an indication of how you can expect to spend your time during the first year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.

  • Learning and teaching: 234 hours 
  • Independent learning: 966 hours
  • Non-assessed learning and teaching: 42 hours

Year 2

In year 2, you'll gain more subject specific knowledge and the skills you'll need to work effectively during your industrial work placement in year 3.

Core units

  • Research Methods: How research is important for understanding sport. You'll gain skills for collecting, analysing and presenting data. You'll learn about research ethics, and appreciate the diverse nature of research activity in sport contexts.
  • Events Management for Sport: You'll learn about different event management theories and how to practice them, whilst developing a positive attitude to risk-taking and entrepreneurship through creative and innovative thinking. The unit draws on other disciplines, including finance, marketing and resource management.
  • Financial Appraisal for Sport: Gain the skills you'll need to effectively plan, monitor and control finances in the sport sector. You'll develop short and medium-term strategic decision making defined by financial criteria, along with problem-solving, numeric and analytical skills.
  • Personal & Professional Development in Sport: You'll be taught about the relationships between personnel and human resource management in the management of people in sport organisations. You'll learn about the range of personnel and human resources practices in sport organisations, and the legal frameworks which govern the management of people in sport organisations.
  • Consumer Cultures for Sport: Consumer cultures, consumption practices and consumer theories in the spot industry. You'll get opportunities to analyse the processes that influence human behaviour and modern issues in consumption, culture and society.
  • Managing Sports Development: This unit is designed to provide you with a contextual understanding of sport policies, processes and practices involved in the management of sport development in England. The unit will analyse the structure and systems of sport governance and the operational functions of national sports organisations.

Contact hours

The hours below give an indication of how you can expect to spend your time during the second year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.

  • Learning and teaching: 234 hours 
  • Independent learning: 966 hours
  • Non-assessed learning and teaching: 4 hours

Year 3

  • Placement: A (minimum) 40-week (or a minimum of 30-weeks for 2017 entry) supervised and paid work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment. Our Centre for Sports Management has excellent links with sporting organisations, health and fitness clubs and national governing bodies in both the UK and Australia. This includes Sport England, UK Sport, David Lloyd, Fitness First, Holmes Place and the Australian Institute of Sport.

Year 4

In your final year, you'll get the opportunity to merge your academic and industrial skills and choose a unit that reflects your interest.

Core units

  • Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You'll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You'll develop a critical attitude to research methods, and the ethical issues associated with researching.
  • Consultancy Project: Gain skills in researching a business problem, identifying solutions and making proposals that satisfy a corporate client’s needs and circumstances.
  • Strategic Sport Management: Learn how to manage a service-based organisation in a dynamic environment. You'll develop intellectual skills that are subject-specific and transferable.

Option unitis (choose two)

  • Critical Notational Analysis in Sport: Learn how to apply notational analysis techniques within the coaching field and also how to write appropriate research papers to further the knowledge of performance analysis in the field of sport.
  • Managing Performance Coaching: Study the elite athlete and the performance environment. You'll learn to effectively identify and manage lifestyle, performance and training issues in the performance environment.
  • Marketing & Corporate Communications: Learn how to identify and manage marketing communications issues in business environments, with an emphasis on service sector issues.
  • Professionalism & Leadership: Improve your professionalism through personal reflection, group feedback and experiential learning. Analyse your leadership and management skills in situations you might encounter, and identify opportunities in large companies and training schemes.
  • Small Business Management: Learn about the role of small businesses in the economy, along with their aims, strengths and weaknesses. You'll develop enterprise awareness and an entrepreneurial mindset, which will help you assess business opportunities.
  • Sport, Physical Education & Pedagogy: Learn about the skills necessary for teaching and studying physical education. You'll look at key meanings of teaching and pedagogy, and the relationship between theory and practice of teaching young people.
  • Sport Tourism: Develop your understanding of sport tourism and demands for it. You'll explore supply structures and the impacts and responses of sport and tourism providers.
  • Critical Sport Development: Theoretical approaches to sport development and how this relates to sport development practice. You'll be encouraged to critically analyse and challenge notions of sport development.
  • Digital Marketing: This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles.
  • Financial Management: An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations.
  • Hospitality Management: The hospitality industry meets the needs and expectations of businesses and leisure users through a range of service providers. This unit will develop your understanding of the hospitality industry in economic and operational terms, and you'll learn about vital features for the day-to-day management of hospitality units.
  • Performance Analysis in Coaching: Performance analysis in sports coaching and performance sport. You'll learn how to apply various analysis techniques for performers and coaches and the ability to give appropriate feedback from your findings.
  • Sport & the Law: Explore and analyse sport in a legal context. You'll be able to look at how the law can affect the way sports and sporting events are devised and managed. You'll analyse key areas of the English Legal System and how European and International Law influences sports.
  • Sport, Leisure & Politics: Learn about modern meanings and understandings of how sport and politics are linked within wider political and leisure industries. It explores political contexts to make sense of sport as a representational human activity loaded with sensitive values and an alternative environment for interaction.
  • Sports Marketing: The sports sector is a significant part of international, national and local business. This unit will develop your understanding of this sector in economic and operational terms, and you'll learn about vital features for the day-to-day management of sport.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Contact hours

The hours below give an indication of how you can expect to spend your time during the final year of this course. You will learn through a combination of lectures, seminars, tutorials, workshops and practical sessions. Your independent learning could include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments.

  • Learning and teaching: 146 hours 
  • Independent learning: 1054 hours
  • Non-assessed learning and teaching: 5 hours

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

View the programme specification for BSc (Hons) Sports Management.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Placement opportunities

The third year of this course is spent on industrial placement. Placements are varied reflecting the diverse interests of our students and can take place within the UK or overseas.

You're encouraged during the first two years of the course to develop an area of interest which will be reflected in the type of placement you decide to take up in the third year. Possible overseas locations for the placement include Europe, notably Spain, Portugal, France and Germany, but also Australia and North America.

Our students have previously worked for*:

  • VSM Global
  • Union Golf Ltd
  • Borough of Poole
  • Fulham FC
  • Watford FC.

*The above information is taken from BU institutional data.

Your application

Background and experience

For this course we are looking for applicants who:

  • Show passion for developing and working within the sports industry
  • Show signs of developing into a well-rounded leaders and team players
  • Want to learn about the management issues surrounding the sports industry
  • Have a passion for working with people in order to bring the best out of them
  • Are looking to develop themselves as people.

Students on this course will typically have a sports background and knowledge of business concepts along with a proven ability to work creatively, in groups and individually.

We look for motivated and innovative thinkers who are familiar with current practice in the sports industry and want to examine the management structure and people involved in running sports organisations and businesses.

We would encourage applicants who are interested in new ideas, can express themselves well in writing, work well in groups and can demonstrate a wide range of sporting interests.

Selection methods

We’ll be selecting the candidates for this course by looking at their UCAS applications; there are no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on our how to apply webpages.

Our offer making process

Our offer making will typically be based on your three main graded qualifications, including any required subjects. Additional study may be valuable for breadth of study, and we will look at a range of qualifications and subjects, including the Extended Project Qualification and General Studies, although these may not be part of our offer.

If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) and the rest of the application to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will still confirm your place.

How we'll assess your application

We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, predicted grades, reference and personal statement, and in some cases, your performance at an interview/selection test.

If you meet one or more of our contextual data indicators for educational disadvantage (such as being in care, living in a low participation neighbourhood or in an area with less advantaged socio-economic characteristics), your offer could be between 20-60 points below the published tariff.

Unconditional offer scheme

Our Unconditional Offer Scheme seeks to reward exceptional applicants who are predicted to achieve top academic results. The scheme is offered to applicants on all courses who are predicted AAA at A-level/triple Distinction in BTEC Extended Diploma, or above, or equivalent, subject to any course selection measures and meeting other entry criteria (i.e. required qualifications). What’s more we’ll recognise your achievement if you meet these grades with an Academic Excellence Scholarship from £1,500 when you arrive*.

We believe that unconditional offers will reduce pressure on applicants who will continue to strive to achieve the best grades possible. Excellent grades will become a part of applicants’ CVs and are also required for BU’s scholarships. International qualifications are considered in the scheme; however applicants must satisfy the English language requirements. *Our scholarships are subject to terms, conditions and eligibility criteria, detailed on our scholarships pages.

2017 entry requirements

The new UCAS Tariff will be used for September 2017 entry. If you have applied in the 2016 UCAS admissions cycle, you will use the previous UCAS Tariff.

The entry requirements for this course are 104 to 120 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: DMM

UCAS have created a helpful calculator so you can calculate points to use for courses starting from September 2017 onwards.

GCSEs: This course requires a minimum of 4 GCSEs grades A* - C (or grade 4 or above in the newly reformed GCSE grading) including a Science or Physical Education, English and Maths or equivalent qualifications.

Numeracy and literacy: We need to be sure that you can express yourself in written English and have basic numeracy skills. We look at Level 2 of the National Qualifications Framework, which includes GCSEs, iGCSEs, Key Skills and Functional Skills Level 2. If you do not have formal qualifications to this level or have alternatives, we may still be able to consider your application – please contact the askBU Enquiry Service to find out more.

Other qualifications: We have outlined below other qualifications that we consider for this course. If you are studying a qualification that is not listed, please contact the askBU Enquiry Service – it may be that we can still consider it.

Access courses: BU welcomes Access to HE Diploma applicants. This course requires applicants to Pass the Access to HE Diploma (with 60 Credits - at least 45 at level 3, remainder at level 2 or equivalent). Any combination of grades to meet the overall tariff is acceptable.

BTEC qualifications:

  • Extended Diploma: This course requires Distinction, Merit, Merit
  • Diploma: This course requires Distinction, Merit in addition to an A-Level Grade C to achieve the overall tariff.
  • 90-credit Diploma: The 90-credit Diploma will be accepted as part of your overall tariff but it must be accompanied by A-Levels or equivalent qualifications.
  • Subsidiary Diploma: This course requires a Distinction in addition to two A-Levels in relevant subjects to achieve the overall tariff.

A combination of BTEC qualifications to meet the overall course tariff is also acceptable.

Cambridge Pre-U Diploma: We welcome applicants studying the Cambridge Pre-U Diploma or a combination of Pre-U subjects and A-levels.

European Baccalaureate: Applicants are required to achieve a minimum score of 71 - 75% overall.

International Baccalaureate (Diploma): The IB Diploma is welcomed as part of the International Baccalaureate (IB). This course requires 28-31 points including 5 points from each of the 3 Higher Level subjects

Scottish qualifications: Scottish Advanced Highers, Scottish Highers and other Scottish qualifications are all welcomed providing that your results meet the overall course tariff.

Welsh Baccalaureate Advanced Diploma: The Welsh Baccalaureate Advanced Diploma is welcomed alongside A-Levels or equivalent, to meet the overall course tariff.

OCR Level 3 Cambridge Technical Qualification: The OCR Extended Diploma or a combination of one Diploma + one Introductory Diploma is acceptable for entry to this course.

Extended Diploma: This course requires Distinction, Merit, Merit.

Other combinations of OCR Level 3 Cambridge Technical qualifications to meet the overall course tariff may be acceptable.

Extended Project Qualification: The grade achieved for the Extended Project may be taken into account when considering whether or not to accept a candidate who has marginally failed to meet the conditions of their offer.

Deferred entry: We are happy to consider applicants for deferred entry.

International entry requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course. Successful completion of our Pre-Sessional English course will meet your English language requirement, without the need to re-take IELTS.

Academic entry requirements

You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.

We offer a number of preparatory programmes through the Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Careers

  • Students in work/further study 6 months after graduation: 92.3%
  • Students in managerial/professional roles 6 months after graduation: 58.3%

This degree will prepare you for work in a variety of sporting settings nationally and internationally. 92.3% of our graduates are in work or further study within six months of finishing their course, taking on a wide range of roles. You'll develop management skills with a focus on a sporting setting, and our graduates are now undertaking roles such as:

  • Assistant manager
  • Digital marketing assistant
  • Events coordinator
  • Marketing & PR executive
  • Project manager.

Former students have gone on to work for the likes of Manchester United FC, Milton Keynes Dons, DC Leisure, Fitness First, Elite Sports Promotions, The Kia Oval Cricket Club, British Ski and Wake Board, AFC Bournemouth, Open Golf Championship and Messe Frankfurt, among many others.

This course is professionally recognised by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and on completion of your degree you will be awarded at least a level 3 certificate of professional practice from the organisation. This will make you stand out to potential employers in this competitive sector.

Industries worked in

  • Sports
  • Leisure
  • Retail
  • Business
  • Events.

Further study

Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our postgraduate section for further details about our range of Master's degrees.

*All the above information is taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Course statistics

The National Student Survey

The below information all comes from the National Student Survey completed by some of the students who graduated from this course last year.

  • Students agreed staff are good at explaining things - 95%
  • Students agreed staff made the subject interesting - 76%
  • Students were satisfied overall - 90%
  • Students agreed they got sufficient advice and support - 86%

53% of the course is assessed by coursework

Course assessment combines coursework, practical exams and written exams. Students engage in a variety of activities including student-managed discussions, case studies and practical activities such as organising sports events in order to develop both academic and professional skills, many of which are applied during the placement year.

14% is scheduled learning and teaching activities

This figure is an average over the 4 years of the course. Year 3 is an industrial placement year and includes no scheduled learning and teaching activities. Throughout the first and second years students are exposed to a variety of learning contexts, such as lectures, seminars and workshops.

In the final year students draw upon these experiences, and the further integration of theory and practice allows us to develop graduates with the attributes to be successful within the sport industry.

No hidden extras

Course specific material(s) included in your tuition fee:

  • Sports clothing

As a student at BU we will provide many things to support you and there will also be additional costs you may encounter whilst studying at BU. The information below will help you understand our provision and what you need to budget for.

What you can expect from us

All of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of support and services.

  • One set of study-related consumables such as a memory stick/ DVD
  • Materials for laboratory and field-based teaching activity
  • Support for placements (UK or abroad) and fieldwork
  • A range of student services – advisors, help desks, counsellors, placement support and careers service
  • The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
  • IT labs (some open 24/7), wireless network, AV equipment to borrow
  • Peer Assisted Learning (PAL) scheme
  • Disability and additional learning support
  • The BU Language Centre to help you develop/improve foreign or English language skills
  • 24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

  • Accommodation and living costs: view our price guide
  • Text books: remember that our award-winning library is stocked with a large range of text books for all courses, as well as online resources such as industry journals, free of charge
  • General stationery and other supplies such as print and presentation materials: the Students’ Union shops stock a wide range of stationery supplies on both campuses
  • Travel to, from and between BU campuses: our bus service operates in the local areas offering a subsided travel rate; we also have a large number of secure bike storage compounds
  • SportBU membership: check out our student membership packages, sports events, varsity teams, information about our new facilities and more on the SportBU webpages
  • Fieldwork travel, outdoor wear and footwear (where applicable)
  • Telephone and travel costs incurred when undertaking interviews for coursework/securing placements.
  • A fee will be payable towards the cost of an Educational Psychology Assessment if this is required in connection with additional learning support. BU pays for approximately two-thirds of the cost of this assessment for UK students. For more details and current pricing please visit the Students section of the website.

Repeat Units

If you need to repeat one or more units during the course of your studies, you may be required to pay an additional fee of £1,500 per 20 credit unit. 

Financial help available from BU

We offer a range of scholarships and bursaries to students who are beginning their studies at BU. Our website also provides details on living costs, budgeting and paying your tuition fees.

What our graduates think

Stephen Pyke

I was lucky enough to spend my placement year at Southampton FC and was then kept on part-time, during my final year which helped to continue my development.

Hear from students say

Chris Sellers

The thing that made Bournemouth University stand out was that it offered a placement year, which gives you another dimension other universities couldn’t give.

What our graduates think

Lucy Owen

Since gaining my degree at BU I have managed to break into the world of Formula 1 as an Account Executive at the largest global motorsports marketing agency.

Additional information

Fees and funding

Fees and funding

Find out about fees and funding, including scholarships and bursaries.

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International students

International students

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