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Public relations is a diverse and exciting industry that continues to grow, and because every organisation needs to communicate there is demand for PR practitioners in many spheres. Be it sport, politics, fashion, media, business, music or something else entirely, you’re sure to find excellent career prospects in a realm of interest that suits you.

Accredited by the Chartered Institute of Public Relations (CIPR) and the PR Consultants Association, this PR degree (the first-established of its kind) is widely recognised as one of the best in the country.

Taught by industry-savvy guest speakers, alongside expert academics and professional practitioners, the course has been designed to provide you with the necessary foundations to enter the industry – combining a strong theoretical grounding with plenty of practical experience. 

As testament to this, in year three you’ll have the opportunity to complete a crucial work placement at home or abroad, giving you the chance to practise everything that you learn on campus, reap a wealth of professional contacts and potentially boost your job prospects. Furthermore, in year four you’ll choose from an extensive list of compelling units to tailor your curriculum in line with your passions, goals, and ultimately your career aspirations.

BU graduates who studied in this subject area were typically earning £26,700 after five years, this is 20% higher than all graduates who studied this subject. Join us on live chat now to find out more, or register to meet us at an Open Day.  

For 2018/19 entry: In order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students we regularly review all of our courses. This course is currently going through this process and we will update this page in September 2018 to give you full information about what we will be offering once the review process has concluded.

All statistics shown throughout this page are taken from Longitudinal Education Outcomes (LEO 2017), Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2018, September 2019


Bournemouth University, Talbot Campus


4 years (including a minimum 30-week placement). Full-time


Chartered Institute of Public Relations (CIPR), PR Consultants Association, Institute of Direct and Digital Marketing

Entry requirements:

For 2018 entry: 112 - 120 tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM.  For more information check out our 2018 entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent. For more information check out our international entry requirements.

Accredited by:

Course details

Taught expert academics and professional practitioners, the course has been designed to provide you with the necessary foundations to enter the industry; combining a strong theoretical grounding with plenty of practical experience. You will also benefit from regular guest lectures from industry-savvy speakers.

Download the programme specification (pdf 915kb)


At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why your course will include a work placement lasting a minimum of 30 weeks.

This includes the chance to choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

This course will suit applicants who can:

  • Demonstrate both intellectual and creative abilities
  • Show an understanding of how the world of public relations works
  • Work well within a team as well as individually
  • Demonstrate the ambition and drive that will allow you to succeed in a competitive environment
  • Demonstrate good written and oral communication skills.

How to apply

Entry requirements


Every business, large and small, needs to think about its PR and how it manages its profile. This means there is always a demand for skilled and enthusiastic graduates within the industry, whether working in-house for a specific company, or at a PR consultancy.

Within six months of graduating 95% of our students are in work or further study, earning an average salary of £20,000 per year. 

Costs and fees

All fees are quoted in pounds sterling and are per annum. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

You’ll also find you could benefit from a range of discounts as a student; see our Belong+ pages for more information.

Find out more about budgeting and living expenses

Our staff

Our staff are actively engaged in research and professional practice in the public relations sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course below.

Course changes

What our students say

Kelly Phelps

Working at UKTV really ignited my passion to work in the TV industry. I've done things I didn't think I could do, like being an extra in Dave Gorman’s shoot.

Hear from our staff

Anastasios Theofilou

You’ll be rubbing shoulders and sharing ideas with tomorrow’s top advertising creatives, journalists, media producers and screenwriters.

What employers think

David Wilson

All three successful candidates for our PR internships so far have been from BU. That speaks very highly indeed of the calibre of candidate that BU produces.