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BA (Hons) Business Studies with Marketing

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  • UCAS Code:
    N100
  • Institution:
    B50
  • Delivery:
    Full-time

Accredited by:

This course is delivered by the AACSB accredited Business School, an accreditation which places us within the top institutions globally for business degrees. Less than 5% of business schools worldwide have attained this hallmark of excellence which recognises a focus on excellence in all areas, including teaching and student learning.

Renowned for its enthusiasm for flexibility, our industry-recognised framework of Business Studies courses allow you to apply to our broad Business Studies degree (N100) and then transition to a specialised field of business in year two.

What’s more, as this course is accredited by the Chartered Management Institute (CMI) and Association to Advance Collegiate Schools of Business (AACSB), you’ll not only graduate with a degree in Business Studies with Marketing, but receive a Diploma in Management and Leadership too. The course is also accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the degree course. There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside your degree. Recent independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional qualifications and membership stand to earn an additional £152,000 throughout their career. Without doubt, IDM membership significantly strengthens your CV and impresses employers.

Our Business Studies with Marketing pathway will develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures. You'll examine concepts, principles and activities of international marketing, through a critical review of the theoretical frameworks both for the analysis of international marketing environments and for the development of international marketing plans.

Your curriculum, taught by highly qualified lecturers and industry-savvy practitioners, will be peppered with numerous networking events and compelling talks held by guest speakers from a variety of business disciplines. Plus there’s the possibility of travel in year two, as you can study the second semester at one of BU’s international partner institutions, currently in Canada, Finland, France, Germany, Spain, Sweden, Turkey and the United States.

A 30-week period in industry will help to season your CV in year three, giving you essential real world experience, placing your theory and skills into practice, and harvesting a network of professional contacts – all vital for successfully launching your career.

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You'll apply to Business Studies (N100) and then in your second year, you can choose to carry on with the broad Business Studies route or choose one of our specialist pathways which include:

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2019, September 2020

Location:

Bournemouth University, Talbot Campus

Duration:

4 years including a minimum 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB), The Chartered Management Institute, The Chartered Institute of Marketing, Institute of Direct and Digital Marketing

Required subjects:

All subjects considered

Entry requirements:

For 2019 entry: 104 - 120 tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our 2019 entry requirements page.

International entry requirements:

If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent. For more information check out our international entry requirements page

Course details

On this course you will be taught by a range of staff with relevant retail expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, research students. You will also benefit from regular guest lectures from industry including many of our alumni.

How you will be assessed

The assessment methods for each unit can be found in the programme specification for your course.

Download the programme specification (pdf 2.4mb)

Placements

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. We are proud that our students have played their part in the success of top firms including JP Morgan, IBM, PricewaterhouseCoopers and Motorola. The average salary for our business studies placement students is £15,000–£19,999 per annum. 

Your optional placement will begin after your second year of study and must last a minimum of 30 weeks. You could be based anywhere in the UK, or could even choose to undertake your placement abroad – giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

For this course, we are looking for applicants who:

  • Can demonstrate their interest in identifying and solving business problems
  • Are motivated and enthusiastic self-starters looking for a rewarding challenge
  • Can demonstrate good written and oral communication skills
  • Are keen to develop a wide range of interpersonal skills
  • Have aspirations to one day manage.

Students on this course will have come from a wide range of backgrounds but all will have demonstrated their drive to succeed in the business environment. We would encourage applicants who are interested in new ideas, can express themselves well, work effectively in teams and can demonstrate a wide range of interests.

How to apply

Entry requirements

Careers

Within six months of completing this course, 94% of our Business Studies graduates are in work or study six months after graduating.

They work for a wide range of companies, including Asos.com, Arcadia, B&Q, BSkyB, Citywire Publishers, Epic, Fujitsu, General Electric, Heathrow Airport, Heineken, Hewlett Packard, L'Oreal, LV=, Mercedes Benz, Microsoft, Philips, Siemens, Sony Music and The Walt Disney Company, among many others.

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. You’ll also find you could benefit from a range of discounts as a student; see our Belong+ pages for more information.

Find out more about budgeting and living expenses

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes

All fees are quoted in pounds sterling and are per annum. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. You’ll also find you could benefit from a range of discounts as a student.