This course focuses on the strategy, development and planning of advertising in conjunction with marketing activities, promotion, direct and digital media. It will prepare you for a range of jobs including agency roles such as account executive, conceptual creative, digital and press planner and buyer, or in-house positions such as press assistant, social media analyst and digital display executive.
Having been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the course allows you to gain professional qualifications through the CIM Graduate Gateway scheme during your studies. The course is also accredited by the Institute of Direct and Digital Marketing (IDM) and there is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the course.
Taught by expert-led lecturers, highly qualified practitioners and accomplished industry guest speakers, you’ll develop strategic responses to advertising and marketing communications problems, based upon a clear understanding of the communications environment, organisations and consumers.
The work placement, which takes place in year three, can significantly help to develop your abilities and understanding of advertising in the work environment.
In your final year you’ll get the chance to choose your own curriculum – selecting options from a diverse list of topics to help bring your studies in line with your passions, interests, and ultimately your career goals.
All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
For 2018/19 entry: In order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students we regularly review all of our courses.
This course is currently going through this process and we will update this page in July 2018 to give you full information about what we will be offering once the review process has concluded.
Next start date:
September 2018, September 2019
Bournemouth University, Talbot Campus
4 years (including a minimum 30-week placement), full-time
Chartered Institute of Marketing, Institute of Direct and Digital Marketing
All subjects excluding General Studies
For 2018 entry: 112 - 120 tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our 2018 entry requirements.