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BA (Hons) Advertising

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This course focuses on the strategy, development and planning of advertising in conjunction with marketing activities, promotion, direct and digital media. It will prepare you for a range of jobs including agency roles such as account executive, conceptual creative, digital and press planner and buyer, or in-house positions such as press assistant, social media analyst and digital display executive.

Having been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the course allows you to gain professional qualifications through the CIM Graduate Gateway scheme during your studies. The course is also accredited by the Institute of Direct and Digital Marketing (IDM) and there is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the course.

Taught by expert-led lecturers, highly qualified practitioners and accomplished industry guest speakers, you’ll develop strategic responses to advertising and marketing communications problems, based upon a clear understanding of the communications environment, organisations and consumers.

The work placement, which takes place in year three, can significantly help to develop your abilities and understanding of advertising in the work environment.

In your final year you’ll get the chance to choose your own curriculum – selecting options from a diverse list of topics to help bring your studies in line with your passions, interests, and ultimately your career goals.

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

For 2018/19 entry: In order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students we regularly review all of our courses.

This course is currently going through this process and we will update this page in July 2018 to give you full information about what we will be offering once the review process has concluded.

Key information

Next start date:

September 2018, September 2019


Bournemouth University, Talbot Campus


4 years (including a minimum 30-week placement), full-time


Chartered Institute of Marketing, Institute of Direct and Digital Marketing

Required subjects:

All subjects excluding General Studies

Entry requirements:

For 2018 entry: 112 - 120 tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our 2018 entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.5 with minimum 6.0 in each component or equivalent. For more information check out our international entry requirements.

Accredited by:

Course details

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.

In your final year you’ll get the chance to choose your own curriculum – selecting options from a diverse list of topics to help bring your studies in line with your passions, interests, and ultimately your career goals

Download the programme specification (pdf 915kb)


At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why your degree will include a placement year, enabling you to put your studies to use in a work setting and develop skills and contacts that you can use in your career once you graduate.

We will provide a great deal of support to help you find the most appropriate work placement for the subject you’re studying and the career you’re interested in, which means you could be based anywhere in the UK, or even overseas.

A placement should be a highly rewarding experience for you and the employing company and we do our best to ensure that everyone involved feels that they have got the most that they can from the experience.

Read Zelda Zemzare's experience about her placement at IT Company Amplicon

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

For BA (Hons) Advertising, we are looking for applicants who can:

  • Demonstrate both intellectual and creative abilities
  • Show an understanding of the advertising and marketing communications industry, potentially some work experience in this area
  • Work well within a team as well as individually
  • Good presentation skills
  • Demonstrate good written and oral communication skills.

You should be able to communicate why you want to come on this course, what appeals to you about working in this industry, and why you feel you have the edge over your peers. You must have basic computer literacy, including knowledge of Word, Excel and PowerPoint.

How to apply

Entry requirements


Our advertising graduates are primed and ready for a career in this fast-paced industry, with 90% of them in work professional/managerial roles within six months of graduating.

We’ll give you all the skills you need to get ahead in this exciting sector, as well as providing you with the opportunity to make great connections with those in the industry through work placements.

Read how graduate Richard Walker became BBC's Head of Media Planning

CIM Gateway

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Bournemouth University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own BA (Hons) degree, which ensures we are equipping students with the best opportunities for a successful marketing career.

Costs and fees

All fees are quoted in pounds sterling and are per annum. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. You’ll also find you could benefit from a range of discounts as a student; see our Belong+ pages for more information.

Find out more about budgeting and living expenses

Our staff

Our staff are actively engaged in research and professional practice in the advertising sector which is integrated into the teaching of this course. Find out more about some of the staff and their research activities who will be teaching on this course.

Course changes

What our students say

Rachel Burke

Doing a 12-month internship gives you the knowledge that you are on the right path, I now feel properly prepared for my first job after finishing university.

Hear from our staff

Beverly Barker

This course is taught by experienced practitioners connected to the highest levels of the industry to help you get the job in advertising you've always wanted.

What our graduates think

Sarah Chastney

Even after you leave, if you studied at BU, everybody kind of knows that you’ve done a great degree and had some really great experiences when you’ve been there.