Multi-award winning advertising agency owner Dr Chris Arnold held a workshop and creative session for BU students.
Final year students from BA (Hons) Advertising, BA (Hons) Marketing Communications and BA (Hons) Public Relations attended the intensive day’s workshop led by Chris, who has enjoyed a successful career working with over fifteen of the world’s top marketing agencies and is a former Creative Director of Saatchi & Saatchi.
After more than 25 years working for top companies, Chris set up ‘FEEL’, the UK’s first ethical marketing and advertising agency. He is also the founder of the agency, Creative Orchestra and the consultancy, The Garage.
Chris is a published author and has appeared on numerous television programmes as an expert on branding and ethics. He has been a Board Director of Europe’s biggest trade marketing association, the DMA (Direct Marketing Association), as well as Chair of both the Agencies Council and the Creative Council.
In 2016, Chris was awarded an honorary doctorate by BU in recognition of his contribution to the development of ethical advertising.
As part of the Creative Direction and Copywriting unit, students attended workshops and creative sessions ran by Chris.
Third year student Carl Venables was one of those who attended. He said: “As someone who is dyslexic and was unsure of what to do career-wise, I found Chris Arnold's visit inspiring.
“I learnt that there are places in creative industries where dyslexics can thrive, and being able to pitch and receive feedback from someone of his calibre helped cement that I was on the right path.”