The visitor economy includes all activities which contribute to visitors’ experiences. At the core are the components of the tourism product, such as accommodation, food, restaurants, transport and attractions.
The concept, however, is much broader as the economy caters for the needs of all visitors, not just tourists. It embraces all activities, infrastructure and services provided to make each visitor's experience possible. To create a successful visitor economy, it is necessary to manage each individual component of the economy efficiently with a focus on the needs of visitors.
This makes the sector a complex one. Businesses are constantly introducing innovations to maintain their competitive advantages. These strategies and innovations are used to build resilience into destinations and businesses to improve their international competitiveness. These may be achieved by implementing innovations leading to cost reduction, improvement in productivity, improvement in the quality of product and the creation of new products or better delivery systems.
The Department of Tourism and Hospitality is pleased to invite experts on the visitor economy from academia and industry to join forces and share their knowledge at our international conference at Bournemouth University.