The Masterclass will provide both practical insights into recent theoretical advances and research-based evidence for destinations and government organisations to explore how they plan, develop, manage and organise tourism to maximise economic benefits.
The session will also address the economic impact of tourism taxation based partly on research that Professor Blake has conducted for CutTourismVAT, outlining the reasons why reduced rates of VAT would benefit the UK. Professor Blake will also examine Brexit and Beyond and how to Maintain the UK’s Competitive Edge as an International Tourist Destination given the Brexit challenges and opportunities for the UK. The latest thinking on minimising the Brexit disruption to the tourism and travel sectors will also be explored.
Why tourism markets aren’t ‘perfect’ and why they need government help
Research based evidence for destinations and government organisations to explore how they plan, develop, manage and organise tourism to maximise economic benefits
Tourism taxation, tourism VAT and local tourist taxes
Brexit and Beyond: how to maintain the UK’s Competitive Edge as an International Tourist Destination
Masterclass course fees: £145
Discounts apply for multiple course bookings:
Two half-day courses on the same day: £130
One week of half-day courses: £595
All half-day courses: £995
All masterclasses & half-day courses: £1295
Wednesday, 28 February 201809:30 to 16:30
For more information or to enquire about group bookings, please contact:
Travel and tourism is a vital part of national development and income, and yet many of the destinations to which we travel today lack sufficient policies and plans to help them respond to the needs of tourists and the tourist profession during a disaster.