This course will cover data driven digital marketing for small to medium sized tourism and hospitality organisations. One of the key differences between digital and ‘traditional’ marketing is the data trail that digital leaves.
Discover how one of the key differences between digital and ‘traditional’ marketing can help your business
Trace the data trail that digital leaves
Learn how to test and measure marketing activity through the intelligent use of analytics
Use marketing frameworks effectively.
Dr Philip Alford is a Senior Academic in Digital Marketing in the Faculty of Management at Bournemouth University where he specialises in Digital Marketing. Philip works with a range of SMEs and micro businesses advising them on how they can develop more agile and data-driven digital marketing plans. He is a visiting professor at ESSEC Business School, France where he has taught a range of marketing courses both at MBA and executive education levels. He also teaches courses at the Management Center Innsbruck, and Zillertal Tourism School, in Austria.
For further information, advice or queries, please contact: Christian Lemmer (Monday to Friday on 01202 965227) or Claire Main (Monday to Wednesday on 01202 961481).
Tuesday, 09 May 201713:30 to 16:30
Talbot CampusBH12 5BB
Book a half day course for £70
View all our short courses for tourism and hospitality professionals here.
If you book 2 short courses on the same day, the cost will be £130 or book 6 short courses over 3 days (9th-11th or 16th-18th), the cost is £300.