The Crisis and disaster management masterclass with Professor Lee Miles will explain how tourism organisations and destinations can enhance entrepreneurial resilience and reduce reputational risks. The Masterclass is designed to assist senior personnel from the travel and tourism industry to examine their own emergency plans and consider how to better integrate these with national and regional planning. This course is suitable for: airlines, cruise companies, rail and coach companies, travel and tour agencies, hotel companies, tourism destinations and event management companies.
The masterclass will include practical examples from a range of disasters such as an airline crash in Ghana, Hurricanes, earthquakes and provide the necessary foundation upon which you will able to implement policies and plans for crisis and disaster management. You will discuss international best practice in disaster management policy making and planning and learn how to ensure that these policies and plans can be applied and integrated within a sustainable economic framework both nationally, regionally and for business and commerce. The Bournemouth University’s Disaster Management Centre (BUDMC) has garnered decades of experience in education, research and professional practice. It lists governments, international aid agencies and multi-national businesses among its clientele, and prides itself on the practical, applicable nature of the research, consultancy and training that it delivers.
Maximising the economic impact and benefits of tourism
The impacts of Brexit for tourism and hospitality
Technology enabled tourism and hospitality marketing
Smart tourism and the collective competitiveness of destinations
Understanding the challenges of integrating emergency and disaster management for tourism and hospitality
Evaluating How to enhance entrepreneurial resilience and to reduce reputational risks
Masterclass course fees: £145
Discounts apply for multiple course bookings:
Two half-day courses on the same day: £130
One week of half-day courses: £595
All half-day courses: £995
All masterclasses & half-day courses: £1295
Friday, 02 March 201809:30 to 16:30
For more information or to enquire about group bookings, please contact:
In this session Professor Adam Blake will examine the economic interrelationships between tourism and other sectors of the economy based on research undertaken in the UK, USA, in other EU countries and around the world.