Gain a critical understanding of the individual and social processes that influence human behaviour and learn what this means for your business.
- Consider consumers in the market place and understand consumer behaviour
- Analyse consumers as individuals; and look at personality and lifestyle
- Influence consumers’ learning and memory and assess marketing implications.
The Consumer Experience and Behaviour sessions offer a critical and deeper understanding of the individual and social processes, inspiring and influencing human behaviour. Enjoyed by students and practitioners alike, they shed light on various consumption habits and allow us to understand the underlying reasons for our behaviour and that of marketers in the service industry.
You will develop the ability to evaluate and apply consumer behaviour theories, concepts and models to real business situations and understand more about the experiential aspects applicable to the various stages of the consumer behaviour process.
Dr Hanaa Osman is a Senior Academic with research interests in the areas of culture and the experiences of ethnic migrant workers in the UK hospitality industry. She is also interested in auto ethnography, which is the study and reflection on self, which may impact on a wider society and culture. She regularly teaches consumer experience and behaviour in hospitality management.
Book a half day course for £70
View all our short courses for tourism and hospitality professionals here.
If you book 2 short courses on the same day, the cost will be £130 or book 6 short courses over 3 days (9th-11th or 16th-18th), the cost is £300.