Enhance your marketing strategy and build your reputation through so-co-mo (social media/context based/mobile) marketing and discover other exciting and engaging ideas.
- Use the Internet as the most pervasive and robust platform for the tourism and hospitality industry, to develop both marketing and management
- Take full advantage of these opportunities, to capitalise on the benefits in the future and enhance competitiveness
- Supply value and enrich experiences for travellers and ultimately develop profit margins for your destination.
Agile Tourism and hospitality offers dynamic products and services by using a wide range of technology enabled solutions to empower interactivity, support cocreation, deliver memorable experiences and strengthen competitiveness. Increasingly Social Media, Context Based, Mobile Marketing (SoCoMo) marketing, which brings together Social Media, Location and Context Based Marketing and Mobile platforms. The application will be critical for the competitiveness of hospitality and tourism.
Augmented and virtual reality and gaming are also providing us with great new tools for interpretation, marketing, engagement and interaction between hospitality and tourism service providers and travellers before visiting, at the hotel and destination and after the trip. The competitiveness of hotels, tourism organisations and destinations in the future will depend on their ability to manage eTourism in a strategic and operational way, to generate technology empowered constant innovation to manage consumer experiences, local assets and resources, profitably and sustainably.
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. His latest assignment with Government and Public Sector organisations was to develop an eTourism Strategy for the Egyptian Tourism Authority and the Ministry of Tourism in Egypt as part of the Austrian Twinning project, whilst he recently completed a project on the development of Hotel School for the Government of Andorra. He has also been advising private sector organisations such as TUI, Pestana, Opodo.co and, YouTravel.com, on the strategic aspects of their business.
Book a half day course for £70
View all our short courses for tourism and hospitality professionals here.
If you book 2 short courses on the same day, the cost will be £130 or book 6 short courses over 3 days (9th-11th or 16th-18th), the cost is £300.