Creative approaches to marketing and design problems are increasingly valued in dynamic and complex competitive environments. Innovation and creativity often results from a cross-fertilisation process across previously distinct professional and industry sector barriers.
The International Colloquium on Design, Branding and Marketing was established to explore aspects of potentially integrative theory and praxis, relative to research methodologies and methods; the aim being to cross the perceived boundaries between marketing and design and develop further dialogue relative to complementary approaches in these areas. This includes the development and promotion of branding and identity, promotion, product development, retail design, online and multimedia consumer engagement academic work of merit.
The 2017 colloquium aims particularly to focus on aspects around the creative process relating to branding, marketing and design, exploring potential or actual interdisciplinary connections between research, practice and teaching to inform the orientation of marketing and design professional practice and teaching curricula. The Colloquium seeks not only to bring people together across such disciplines, but also crucially to provide enhanced opportunities for publication.
Some key questions which we aim to explore in this colloquium are:
Are creativity and innovation engendered outlooks and tools used and shared to achieve optimal outputs within and between the areas of design, branding and marketing practice and theory?
How does creative thinking and innovation influence design, branding, and marketing practice, research and the teaching curriculum?
To what extent are visual imagery and other sensory symbolic factors incorporated to good effect within local and global communities, and to what extent do mobile and e-marketing solutions contribute?
How do creative design management strategies become successfully adopted and incorporated into marketing and branding practices and teaching curricula?