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Understanding your audience

Consumer insights

Could your research problem benefit from some academic thinking? Our staff have extensive experience of delivering research projects that have helped clients to gain an enhanced level of insight and assist them in solving a range of strategic issues.

We supply bespoke audience insights and in-depth data analysis, covering both the consumer and business markets across a range of sectors. Importantly, our commercial experience means that we are able to ensure that all reports are shaped by the project objectives and deliver actionable recommendations where appropriate.

About our staff

  • Leading researchers in the fields of media, communications, marketing, and consumer behaviour.
  • Highly skilled in a range of research methods that can be applied to most client needs.
  • Published in many of the major international journals.

Sometimes asking the right questions, or scoping out what you need, is the hardest part of research. We can work with you to define your research problem and develop a robust methodology.

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Snapshots

‘Snapshots’ are an opportunity to access the latest academic research relating to a particular area of enquiry, delivered in the form of a written report.
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Culture Scan

‘Culture Scan’ is a means of exploring the consumer cultures that exist within a specific context. These can be category, behaviour or consumer segment.

Paralympians

Behaviour mapping

‘Behaviour Mapping’ is based on primary research undertaken by academics, that places the consumer at the heart of the process with a view to identifying fresh insight into behaviour, within a given context.

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Brand Ecology

Brand Ecology is a means of identifying and mapping what contributes to the life of a brand from the ‘bottom up’ providing a unique perspective on the brand as part of a network.