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EMMA Doctoral Summer School 2018

Media Management: the next generation

4-6 July, 2018

The European Media Management Association (EMMA) Doctoral Summer School will have two inter-connected themes. Firstly, we aim to provide students with the knowledge and skills that will help them to develop as Early Career Researchers (ECRs) and contribute to the next generation of academics in the field of Media Management. Secondly, we will engage students with a fusion of media management theory and practice by examining the emerging theoretical and media practice developments that will ultimately define the next generation of media management challenges.

The Summer School will consist of four blocks of activity:

  • Developing Early Career Researchers: these sessions prepare PhD students for life as an ECR. This will include: How to develop a publishing strategy; Writing for an academic journal; Developing a digital profile & research network; EU funding opportunities for ECRs.
  • Thesis Feedback: doctoral students will present their research and receive feedback from senior faculty and peers. These sessions will help students to structure their arguments and clarify their contribution to knowledge.
  • Leading Edge Research: senior faculty from within the EMMA community will present their research and facilitate group activities and discussion.
  • Media Practice: senior executives from media firms will present their thoughts on the ‘big issues’ that media firms will face in the future.

Timing and venue

The Doctoral Summer School will take place at Bournemouth University on 4-6 July 2018. The university has a range of contemporary venues which offer the latest teaching facilities, bespoke meeting areas, full service dining, lecture theatres, seminar rooms and technopods. 

Student costs

The registration fee is £110 (€127) per person for EMMA members and £160 (€185) per person for non-members. This covers:

  • The summer school
  • Three lunches
  • Two coffee breaks per day
  • A Gala Dinner on the final evening.

In order to keep the summer school accommodation affordable, students will be able to take advantage of special rates at the centrally located 3* Ramada Hotel, which is currently £59 (€68) for B&B per person, per night. Alternatively, students can choose from a wide range of other local B&B accommodation, from around £30 (€35) per person, per night.

The registration fee does not cover travel to and from Bournemouth, nor accommodation. Each participant will be responsible for organising their own arrangements. 

Application process

Students should submit a letter of motivation and a description of their research thesis, covering the research question, method, theoretical frame (500 words maximum). All applications should be sent to Dr John Oliver ( no later than 5pm on Friday 30 March 2018. Confirmation of whether applications are accepted or declined will be sent to applicants by 5pm on 14 April 2018.

Candidates will be selected based on the quality of their submitted applications. Priority in selection will be given to:

  • EMMA PhD student members
  • Students studying at an EMMA institutional member
  • Students whose principle supervisor is an individual EMMA member.

Any marginal decisions will be referred to the EMMA Board for consultation.

The delivery team

Principal Investigator

  • Dr John Oliver (Faculty of Media & Communications)


  • Dr Chris Chapleo (Faculty of Management)
  • Dr Joyce Costello (Faculty of Media & Communications)
  • Melanie Gray (Faculty of Media & Communications)
  • Graham Goode (Faculty of Media & Communications)
  • Conor O’Kane (Faculty of Management)
  • Maria Musarskaya (Faculty of Management)                    

BU and the EMMA Doctoral Summer School

The annual EMMA conference was last hosted by BU in 2013. Dr Tom Evens, Associate Editor at the International Journal of Digital Television commented that the conference was “a big success, consolidating media management as a growing field of inquiry” and that Bournemouth was “one of England’s most popular seaside resorts with its golden sand beaches, amazing cliffs, manicured gardens and historic pier”.

In the recent Research Excellence Framework (2014), which assesses the quality and impact of research in all UK universities, 96% of BU’s research was rated as ‘internationally recognised’ with 18% of this being deemed to be ‘world leading’ in quality.

BU supports a vibrant postgraduate research community and is committed to inspiring and mentoring Early Career Researchers. We have over 600 doctoral research students who are developing leading edge knowledge across multiple disciplines. Our portfolio of doctoral programmes include: PhD, PhD by Practice, PhD by Publication, DEng and Professional Doctorate. 

About our Faculty of Media & Communication (FMC)

The faculty is one of the largest of its kind in the world with over 4,000 students studying on undergraduate, postgraduate and research programmes. We have a global reputation for fusing education, research and professional practice on courses in: Media Management, Media Production, Journalism, Computer Animation and Corporate & Marketing Communications.

Our students and alumni have won many national and international awards over the years. This includes Oscars and a number of Emmys – as well as awards from a range of organisations, including: 

  • The Broadcast Journalism Training Council
  • The Royal Television Society
  • The EU Media programme
  • The Public Relations Consultants Association
  • The British Academy of Film and Television Arts.

The faculty also provides research, consultancy and training to the likes of BBC, Channel 4, FremantleMedia, ITV, Sky, UKTV, Youtube and Virgin Media.

Sajid Javid, who served as the UK Secretary of State for Culture, Media and Sport until July 2016, said that BU’s reputation and ability to produce award-winning media students “is really well known, not just to me, but worldwide”. 

About Advances in Media Management (AiMM)

AiMM is a group of collaborative researchers from the university’s media and management faculties who develop leading edge knowledge in the field of media management. AiMM researchers, led by Dr John Oliver, will be responsible for supporting and delivering the Doctoral Summer School programme.